Women buyers a force in the condo marketplace

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Women buyers a force in the condo marketplace

According to Statistics Canada, the number of single-person households has more than doubled over the past 35 years, and many of the people in this group are women. Although at one time, this group was largely made up of widowed seniors, these days women living alone come from every age group, especially between the ages of 35 to 64. According to a StatsCan report, one in five people who live alone do so in condominiums. Last year, a report in the U.S. showed that single women are the second-largest group, after married couples, of home purchasers.

At Baker Real Estate Inc., we regularly see this trend in action, with women choosing condominium suites as their primary residences, vacation residences and/or investment properties. One-bedroom suites sell like hotcakes, and I estimate that about a third of our sales for our clients are to female buyers. They may be young first-time purchasers who understand the value of owning a home, and who choose condos because of their relative affordability in the Greater Toronto Area. We have even helped women buy a condominium suite in partnership with another female in order to afford a larger suite than they would be able to carry by themselves, – a great way for both to build equity.

Seasoned professionals often want to live closer to where they work. Other scenarios include single mothers, or any women who have become widowed or separated and are now facing life on their own. Condos also offer a sense of freedom for women who travel extensively. They can just lock the door and leave, knowing they don’t have to worry about snow removal, lawn mowing and the cleaning and upkeep on the condominium’s amenities. In addition, there are savvy investors who recognize a tremendous return-on-investment opportunity.

Many who intend to live in the suites they buy appreciate the community and security aspects of condominium living. The concierge, for example, provides screening for visitors and “eyes on the street.” Today’s buildings are also equipped with advanced security features such as monitored cameras in the underground parking garage, entry phone and in-suite security systems.

Condos in essence are vertical neighbourhoods, and women appreciate the sense of community they find in these residences. If and when they need help with anything, plenty of neighbours live close by. Over time, they get to know each other in the elevators, hallways and amenity spaces. They may trade favours such as watering plants and caring for pets while away.

New condos also appeal partially because of the “new” aspect. I believe that every woman has a decorator in her soul, so being able to select your own colours and materials for flooring, countertops and other finishes is appealing.

Women of all ages and walks of life benefit from all aspects of condominium living. Buying instead of renting is a wonderful investment in their financial and lifestyle future, and they can enjoy the fruits of this investment every day.

Barbara Lawlor is president and CEO of Baker Real Estate Inc., winner of the pinnacle 2017 Riley Brethour Award from BILD, and an indemand columnist and speaker. A member of the Baker team since 1993, she oversees the marketing and sales of condominium developments in the GTA and overseas. Keep current with The Baker Blog at


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