Tag Archives: The Rose Corporation

The Power Seat – building industry CEOs call for government change

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The Power Seat – building industry CEOs call for government change

The Power Seat is a new feature series in which we put one pointed question to a select, specific audience.

We asked CEO level executives among the homebuilding community:

“You have been invited to a meeting with representatives of municipal, provincial and federal governments, and it’s your turn to speak. What do you say to them?”

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This year is one of continual growth, which presents the opportunity to respond to the current and future challenges Ontarians face. All levels of government project an increase in Ontario’s population of 2.6 million #homebelievers by 2031. Change is where need meets opportunity.
We need more housing supply and choice across Ontario, and that means housing can be a cornerstone solution to climate change, the employment skills gap and the economy. Instead of viewing growth as a problem, let’s view it as the change opportunity for the type of future, communities and neighbourhoods that Ontarians want to call home.

Joe Vaccaro
CEO, Ontario Home Builders’ Association

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All three levels of government need to work collaboratively, rather than in silos, and with one agenda, rather than competing ones. With a housing affordability and supply problem impacting the GTA, we need solutions-oriented collaboration.
We need to make it simpler to bring new homes to market by streamlining the process, faster to build new homes by reducing approval times, and fairer by making sure fees and taxes are equitable

Dave Wilkes
President and CEO, BILD

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Help us do our job to create new housing. We have a shortage of housing because of the lack of supply. Don’t look at new housing as a golden goose that you can keep laying on more and more municipal charges. Right now, about 24 per cent of the cost of all new housing is going to some level of government in the form of taxes, levies, charges and fees.

Gary Switzer
Chief Executive Officer MOD Developments, Toronto

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The three levels of government, as well as builders and developers, may all have different constituencies, but our objectives are remarkably similar.

Affordable housing works for all of us. Good planning works for all of us. Good design works for all of us. Building Green buildings works for all of us. Governments working together with developers works for all of us and can help facilitate all of this.

At The Rose Corporation, we accomplished exactly this, working with York Region, the Town of Newmarket and the federal government (CMHC). Together, we are now building a sustainable, complete and better overall community for having worked in close consultation with each other.

Daniel Berholz
President, The Rose Corporation

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The largest issue surrounds climate change, GHG emissions and resilience in new housing. Over the next decade, these may be some of the biggest changes our industry will face. Our building code is about to be changed to begin steering the industry towards net-zero homes.

Government needs to support the R&D side of the construction industry so that new and better products can be developed. Net-zero homes are achievable. There are a number of builders that have already constructed a discovery home and are looking at the ability to market this in a production capacity. Although from a technical perspective this is achievable, it will come at a significant cost. Net-zero homes will not be cheap.

The bigger question, then, is, will such initiatives be affordable? This is what governments will have to balance. When they regulate such a high minimum standard, our industry will be forced to meet the requirements. This is where R&D pays back. We need materials and products that are approved and available at the best price points possible to adopt into our building program.

Government should keep a close eye on the timing for mandating high standards of construction, and be mindful that affordability must be a top priority in the implementation.

Johnathan Schickedanz
General Manager, FarSight Homes, President, Durham Region Home Builders’ Association

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Housing affordability is one of the most important issues facing Canadians today. TREB remains diligent, along with other real estate boards and associations across Canada, in urging all levels of government to remove barriers and reduce the cost of homeownership.

With all levels of government in Canada, plus reputable international bodies acknowledging that we have a housing supply problem, and specifically the affordability pressures facing the GTA, it’s imperative for the growth of our city and region that we have flexible housing market policies that will help sustain balanced market conditions over the long term.

The time is now and policymakers need to translate their acknowledgment of supply issues into concrete solutions in 2020 to bring a greater array of ownership and rental housing online. As always, TREB will be there to help policymakers have the right impact on the market and Canadians.

John DiMichele
CEO, Toronto Real Estate Board

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The bottom line is this: Unless we can shorten the time it takes to bring developments through the approval process and to market faster, demand is going to continue to outstrip supply.

There have been some very positive enhancements the provincial government has put through to try and reduce these timeframes, by reducing red tape and other changes, and we’re grateful for that.

But in many cases the Province and the municipalities do not see eye to eye on how policies should be applied, and this constant fighting continuously thwarts the positive efforts and mires the process.

We have to work together – the politicians, building industry and public – to accept growth, have growth pay for growth, and not for unrelated municipal spending as well. We need to plan to have adequate supply of all types of housing, but especially what is missing in our urban areas today – the two- and three-bedroom midrise condos – the “missing middle.”

 cl_feb2020_the_power_seat_bob_finniganBob Finnigan
Principal and COO of Acquisition & Housing, Herity, Toronto

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It’s vital that all three levels of government work together to address the housing affordability issue by increasing the supply of housing to meet demands of growth in the GTA for decades to come.

Sustained infrastructure growth requires multi-level government support partnering with private enterprise to foster innovation in procurement and delivery and that the planning approval process is streamlined to avoid increased costs which impact housing affordability.

The cities in the Greater Golden Horseshoe need to actually adopt and implement provincial policies on development densities near transport nodes. Ultimately, the homeowners carry the burden of the increased costs from a lack of land supply, approval delays and development charge increases.

Niall Collins
President, Great Gulf Residential, Toronto

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Canadian economists and politicians have spent the better part of the last decade sighing with relief and sharing kudos for having skirted the U.S. housing crisis. Meanwhile, north of the border, Canadians are on a rollercoaster ride, as a result of government intervention and other factors. We’ve experienced record-high housing prices, record-low interest rates, economic downturns, and domestic speculators and foreign investors pushing people out of their homes because they can’t afford to live there anymore. We’ve seen housing inventory drop, and new development hindered by red tape and mounting development fees.

We need to keep up with housing demand to maintain sustainable housing values. It’s a complex issue with many moving parts.

To Mayor John Tory: Eliminate the municipal Land Transfer Tax, or at the very least, cap it. With Toronto’s ever-increasing property values, this tax is prohibitive in an already unaffordable market. The prospect of having to pay double LTT is deterring some move-up buyers from listing their homes, further straining the already low housing supply. How do you intend to stimulate housing market activity?

To Premier Doug Ford: Domestic and foreign immigration to Ontario is critical to a healthy economy, but as you work to continue attracting the biggest and best businesses to the province, where will you house the employees and their families? Housing supply is critically low, with developers stuck behind red tape and buried under development fees, preventing them from building the homes Ontarians so desperately need.

To Prime Minister Justin Trudeau: Canada needs a National Housing Strategy that addresses inventory and affordability in our cities. Many Canadians, especially Millennials, new immigrants and those employed in the so-called “gig economy” feel homeownership is becoming less tangible by the day. While politicians of all stripes acknowledge the mounting urgency of affordable housing, few are offering any timely or compelling solutions. Focus on creating supply and affordability in a sustainable way, instead of continuing to support corrective measures that have constrained Canadians from participating in the economically beneficial practice of homeownership.

Christopher Alexander
Executive Vice-President and Regional Director, ReMax of Ontario- Atlantic Canada

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The Davis Residences celebrates grand opening success in Newmarket

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The Davis Residences celebrates grand opening success in Newmarket

The Davis Residences at Bakerfield recently celebrated its official grand opening in Newmarket. The successful event attracted many excited potential homebuyers interested in discovering unprecedented modern urban condo living in Newmarket.

Excited crowds attend The Davis Residences’ official grand opening in Newmarket. Photo: Greg King

Rising 15 storeys, The Davis will be located on Parkside at Davis, in the heart of Uptown Newmarket’s urban centre. The Davis is the first phase of a 4.4-acre master-planned community that will consist of three towers rising above a beautifully landscaped courtyard and a new urban park. The residential community will boast approximately 500 new suites.

The Davis celebrates its official sales office grand opening with a ribbon-cutting ceremony. Left to right: The Rose Corporation’s President Daniel Berholz; CEO Sam Reisman; Vice-President Andrew Webster; and Milborne Group’s Vice-President Brian Shew. Photo: Arthur Mola

Developed by The Rose Corporation, the modern condominium is designed by Toronto architecture firm RAW to meet LEED Silver requirements incorporating the latest in advanced energy-efficient building methods and materials. The building presents a sleek and sophisticated urban design with spacious, liveable suite layouts ranging from one- to three-bedroom configurations. The building will be surrounded by a communal 20,000 sq. ft. park with a children’s playground, which will help to enhance the public realm while at the same time provide a health-conscious and safe social space for local area residents.

Photo: Arthur Mola

The condominium will also feature outstanding indoor amenities, including a stunning designer lobby and modern lounge with a fireplace and gallery; state-of-the-art fitness centre and yoga studio; elegantly-appointed party room with kitchen; furnished guest suites; kids play room; landscaped rooftop terrace; pet spa and bike racks for those who intend to explore the many attached local bike trails.

The Davis’ future residents will be in the heart of it all placing them walking distance to a wealth of boutique shops, restaurants, galleries and local services along Main St. Centrally located along a VIVA Rapidway route, just steps to Newmarket GO station, and close to Hwys. 404 and 400, The Davis will be at the heart of this emerging region that is naturally poised for a residential density boost.

The elegant one- to three-bedroom condo residences are priced from the $400’s to more than $600,000.

For more information register at thedaviscondos.com. Those interested in ownership opportunities at The Davis should email sales@thedaviscondos.com, call 905.235.9200 or visit the sales office at 693 Davis Dr., Newmarket. Hours are Monday to Thursday, 1 to 7 p.m.; Saturday and Sunday noon to 5 p.m.

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The Davis Residences, Newmarket

In Conversation With… Daniel Berholz, President, The Rose Corporation

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In Conversation With… Daniel Berholz, President, The Rose Corporation

Daniel Berholz, The Rose Corporation
Daniel Berholz
President
The Rose Corporation

Attainable homeownership options are growing more and more important each day, as rising prices and tightening new home supply severely limit buying opportunities and locations.

The Rose Corporation is intent on doing something about that.

With – to get further insights into how The Rose Corporation plans to achieve these objectives.

Condo Life: The Rose Corporation seems like a bit of a different real estate company… What is it readers really need to understand about your firm?

Daniel Berholz: The Rose Corporation has had a diverse history over almost 40 years and has had experience and expertise in many forms and tenures of real estate and other businesses as well. Currently, however, Rose is a developer of visionary residential communities (both condominium and freehold) and a developer/owner of purpose-built rental properties.

CL: What is your primary focus in the GTA, in terms of both geography and product type?

DB: Newmarket has been a big focus for us recently. We just introduced Newmarket’s first new highrise condominium in more than 30 years – The Davis Residences at Bakerfield. We’ll be hosting our Grand Opening sales event on Saturday, Sept. 21 at 11 a.m. The Davis is part of a master-planned community that will consist of other similar buildings which will be high end rental buildings or condominiums.

The Davis Residences, Newmarket
The Davis Residences, Newmarket

Our King George School Lofts & Town Homes development is another community in Newmarket that we’re really proud of. It comprises 11 condo lofts within the old school building surrounded by 14 two-storey freehold townhomes.

As well, we recently completed the first privately funded, purpose-built market rental apartment tower in York Region since the 1980s, called 212 Davis Apartments – a 15-storey, 225-unit building.

In Kitchener, we are active in the purpose-built rental development market with the introduction of our first project, Woodside Terraces, which included 103 suites. The second phase will include 91 units and will feature a new wing being built on excess land.

And at 388 King St. in downtown Kitchener, we recently broke ground on a seven-storey, 70-unit purpose-built rental apartment.

CL: Who are your target clients? Purely investors? Homebuilders? Or homebuyers who want to become real estate investors?

DB: Our target clients are homebuyers who are looking for valuable, quality homeownership opportunities. We are focused end-users – from first-time buyers looking for their first home purchase, families who need more room to grow and even empty-nesters who are seeking more maintenance-free housing options with plenty of lifestyle amenities.

Our target clients also include investors who are seeking to diversify their real estate portfolio.

CL: How’s the market these days for the products that you offer?

DB: The market is strong for condo developments, which provide more affordable homeownership opportunities for first-time buyers and turnkey options for empty nesters who want to sell their large homes and keep a tidy savings for their retirement.

The Davis Residences lobby, Newmarket
The Davis Residences lobby, Newmarket

As more people are looking to move out of the GTA due to affordability, municipalities such as Newmarket, that were once viewed as bedroom communities, have been attracting more people to the area because buyers can get better value.

And with companies such as Celestica and York Region headquarters moving into Newmarket, this only adds to the demand of alternative to lowrise housing, such as condos and purpose-built rentals, which are more attainable options for commuter employees seeking to live closer to work.

CL: For residential offerings, affordability and “missing middle” type housing are key issues. How does The Rose Corporation address these issues in its projects?

DB: One of our primary focuses is working collaboratively with all levels of government on all of our projects so that together, we can deliver the type of housing that is needed to provide a complete community in the areas we develop.

Increases in prices for ground related housing have made ownership unattainable for many people over the past number years in Newmarket. The Davis Residences will provide the area the first opportunity to own new quality housing at affordable prices.

As well, Rose’s purpose-built rental housing developments provide affordable alternatives within their communities. This includes 212 Davis Apartments in Newmarket. This building leased up quickly due to its attractive and affordable price point relative to other options in the area.

CL: The Rose Corporation was nominated for the People’s Choice Award in the 2019 BILD Awards for your King George School Lofts & Town Homes development. What was it about this project that made it so special?

DB: King George School Lofts and Town Homes repurposes one of downtown Newmarket’s oldest and most beloved properties. The creation of this trendsetting new address, offering 11 condominium lofts within the old school building surrounded by 14 two-storey freehold townhomes, sets a new bar for innovative design.

Loft homes range from 640 to 1,250 sq. ft., while townhomes offer nearly 2,200 sq. ft. of magnificent living space. Both lofts and towns feature exceptional architecture and finishing features designed to reflect the ultimate in contemporary living. The architecture combines Victorian and Edwardian heritage with modern luxury. The project is set within a lush perimeter of 100-year-old trees, century old heritage buildings and iconic historical landmarks just steps from the historic downtown core of Main Street offering extensive amenities, shops, cafes and restaurants.

CL: What did you learn from that project, or the experience of being nominated for an award that consumers vote on, that you’re carrying forward to future projects?

DB: It’s always important to validate that what you think you’re doing well is widely recognized as such. We are still thrilled to win awards, but that’s not what we set out to do. Rose prides itself as an innovative developer.

Our big push now is to develop purpose-built rental apartments and condominiums to address the critical shortage of housing that is affordable that seniors, single and families alike need – and need now.

The Rose Corporation management team
Left to right, The Rose Corporation’s Project Manager David Bannerman; President Daniel Berholz; and Vice-President Andrew Webster

CL: What’s next for The Rose Corporation? Ideally, tell us something that isn’t largely publicly known…

DB: What most don’t know is that we are growing our executive management team. Rose has been active since 1983, and now a new generation of managers is transitioning as the old guard cedes authority and responsibility.

Fortunately, several senior members will remain with reduced roles. Now we will have the experience of a generation and the energy, skills and enthusiasm that a youthful team brings.

We are very excited to soon announce new partnerships with some experienced and well-known financial entities. These partnerships will allow us to advance our development aspirations with landowners we are in active discussion with.

The geography remains outside Toronto and includes locations in Peel, Halton and York regions, as well as new deals within the communities we are currently active in, Kitchener and Newmarket.

rosecorp.com

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