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Markham

Markham is a hotbed of economic development and growth

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Markham is a hotbed of economic development and growth

As the fourth most populous community in the GTA – after Toronto, Mississauga and Brampton – Markham has been a hotbed for economic growth and development for years.

It’s long been known as centre for growing sectors such as technology and life sciences – and therefore employment growth – one of the key drivers of housing demand.

Today, Markham is home to more than 1,000 such companies, with IBM, Huawei, Honeywell, Advanced Micro Devices, Motorola and Oracle all having their Canadian headquarters located in the city.

Residence has its price

Buying a home in Markham will cost you, however, as it has also become one the GTA’s most expensive housing markets, with median home prices now exceeding $1 million.

According to the Royal LePage Home Price Index for the first quarter of 2019, prices for a two-storey home grew 0.8 per cent year-over-year to $1.08 million; bungalows are down 11.4 per cent to $1.06 million; condos are down 2.1 per cent to $452,951. Overall, aggregate home prices were flat year-over-year, but still sit at $1.01 million.

In the GTA, only Richmond Hill, Oakville and Vaughan are more expensive.

Still, new-home development is a priority for Markham City Hall and Mayor Frank Scarpitti, who was first elected in 2006 and is known as developer- and builder-friendly. The city has a number of new-home developments underway, including some high-profile condo projects.

The revitalization of Downtown Markham has been spearheaded by The Remington Group’s multi-use development along Main Street, which includes expansive retail shops, a Marriott Hotel, a Cineplex, as well as a variety of condo buildings and townhomes.

Cultural diversity

Culture is also an important attraction in Markham, with The Flato Markham Theatre offering more than 300 live performances each year, showcasing the diversity of the city. In addition, Varley Art Gallery encompasses the historic Kathleen McKay House, which was the home of the Group of Seven’s Frederick Horsman Varley for the last 12 years of his life. Measuring 15,000 sq. ft., the gallery is the second most popular tourist attraction in York Region.

Markham also has dozens of parks with baseball diamonds, soccer pitches and children’s play areas and splash pads. The city also boasts more than 22 kms of scenic pathways with 12 bridges that provide recreational activity for joggers and cyclists.

The largest park in the city is the Milne Dam Conservation Park. Measuring 305 acres, it is bordered by thick forest on the south and east and the Rouge River runs through the middle.

Toogood Pond is an 82-acre park that features a partially naturalized pond and marsh, and it recently underwent revitalization to remove sediment, restore the shoreline and plant native foliage.

Getting around Markham is facilitated by easy access to Hwys. 404 and 407 and the DVP, and for public transit, York Region Transit/Viva connects with all nine York Region municipalities, and GO Transit provides regular train and bus service.

Location, location, location

• Population of 328,940, located in the Regional Municipality of York in the GTA

• Distance from downtown Toronto, 30 km

Key landmarks

• Flato Markham Theatre

• Varley Art Gallery

• Milne Dam Conservation Park

• Angus Glen Golf Club

Select new-home developments

Blue Sky by Fieldgate Homes, single-detached homes.

Cornell Rouge by Madison Group, towns, semis and detached homes

Opus Homes in Stouffville by Opus Homes, detached homes and townhomes

Station Town by National Homes, townhomes

Trendi Towns by Treasure Hill Homes, urban townhomes

UNION Margo by Aspen Ridge Homes, condos and townhomes


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Deen Pantalone web

In conversation with… Deena Pantalone of National Homes

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In conversation with… Deena Pantalone of National Homes

With a mission that You are the blueprint, National Homes is laser focused on what new-home buyers want, the things they love and how they want to live. Having built more than 5,000 homes across the GTA, with increased focus on the highrise market, National doesn’t just strive to build quality new homes. Just as critical is exceptional customer care, and a market-leading embrace of technology every step of the way.

We spoke with Managing Partner and Director of Marketing & Innovation Deena Pantalone to get her insights on just how National connects with today’s discerning homebuyers, and what lies ahead in 2019.

Deena Pantalone

HOMES Magazine: As Director of Marketing & Innovation at National Homes, how has what you do changed over your time in the role?

Deena Pantalone: The largest change has been the evolution of our marketing to digital communications, and smart phones in particular. My role has expanded from Managing Partner and Director of Marketing, to Managing Partner and Director of Marketing & Innovation over the years, as I am constantly looking for innovative ideas to set National apart from everyone else, whether it be in our designs, technology or our customer service. We want to be at the forefront.

We are focused on keeping up to date with state-of-the-art technology and seeing how it can apply to National Homes. Keeping an open eye and mind approach to any new property technology and be willing to explore and implement if it will benefit the homeowners, potential buyers and us.

HM: Technology is an increasingly important part of home building these days – in everything from construction to sales and marketing to what customers expect in home tech. How prevalent is National involved in keeping up with these trends?

DP: Technology is central to everything we do at National. As homes and families get more and more integrated with the new digital revolution, National Homes is in the thick of it all – bringing ever more bright ideas that help our homebuyers stay on top of their lives. More choices. More options. More devices. At the end of the day, it’s about making our homebuyers’ lives easier, smarter and richer.

We do market research and workshops to determine what our buyers would like to have in their ideal homes and how they would feel if we implemented certain things, because it goes back to our core values – You are the blueprint.

We hold cutting-edge events such as our Blueprint Workshop at the IBM Innovation Space, which brought together 70 participants in discussions, presentations and interviews, learning about innovative products from building and design professionals and sharing their thoughts in a thinktank format. This way, our customers have a direct input into ideas that are reflected in our home designs. Because our philosophy has always been that, as a customer, you are the Blueprint.

We’ve brought virtual reality into our sales offices so buyers can walk around and explore their future homes, and we’re constantly looking for ways to be energy efficient and more sustainable.

 

 

National Homes Focus Group
Pantalone leading a customer focus group discussion

HM: And in the next five to 10 years, what will be the biggest change or opportunity in these areas?

DP: Property Technology is expanding at an exponential rate. That means your home will be smarter tomorrow than it is today. We will be seeing more of smart buildings, cities and communities, driverless vehicles which will affect the way that homes are designed.

Right now, smart home technology is just in its infancy, so in five to 10 years, everything will be connected not only in our homes, but our construction processes and development work.

HM: How important is social media at National Homes, in terms of connecting and communicating with customers – particularly Millennials, who have grown up in the digital age?

DP: Digital communications are key to everything we do today. Prior to a sale, it starts with social media on platforms such as Instagram, Twitter, Pinterest, Houzz and Facebook. We search out the latest innovations in architecture, design, technology from around the world and share them with our community. And, of course, we also speak to our followers about upcoming neighbourhoods and other news.

HM: National is building in a variety of communities in and around the GTA. Where do you see the next hot market – in terms of either geography or product type?

DP: There’s no question that affordability has become the biggest issue in the GTA housing market, and land prices are right at the heart of the matter. Everything starts with the needs of our customers, and if price is even more of an issue today, then we have a responsibility to find answers.

This is why we are bringing on new communities in Brampton, Courtice and Burlington, where lower land prices can make homes more affordable. And we are expanding our product design mix to include midrise condominiums that give people better prices.

National Homes Forest Phase 2
Forest Phase 2 Model Home

HM: What can your customers expect from a National home?

DP: Our customers can expect a home that is designed with their needs in mind. We put an enormous amount of effort into research, workshops, focus groups and questionnaires.

Our customers can expect exceptional customer service. Our Customer Care program has been designed to make the entire home purchasing experience a positive one. Some of the highlights include a New Home Workshop and seminar to prepare you for the homebuying process, the National Care Kit, a wealth of information on how to care for the finishes inside your home, innovative framing walk-throughs, detailed customer surveys and a homeowners’ portal communication hub where they will find everything they need to know about their home.

HM: Please finish the following statement. For National Homes, 2018 was a year of:

DP: Innovation. From the home designs we have been developing for our new communities, to the products and technology we are incorporating into our homes, this year we have been pushing the boundaries behind the scenes to ready ourselves for the launch of our next communities.

HM: And 2019 will be a year of:

DP: Introduction and implementation. In the new communities we introduce this year, all the research and development we have been working on behind the scenes will start to be available to our new buyers. And that makes this coming year a very exciting time for us.

Portfolio

  • THE FOREST, detached homes, Bradford, Final phase coming soon
  • STATION TOWN, townhomes, Markham, In registration
  • THREE RIVERS CLAIREVILLE, townhomes, Claireville, In registration
  • COURTICE, townhomes, In registration
  • BURLINGTON, townhomes and condos, In registration
  • BRAMPTON, townhomes, In registration

nationalhomes.com

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Editor's Choice: National Homes

Editor’s Choice: National Homes

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Editor’s Choice: National Homes

Two exciting new home communities appeal to two different lifestyles

Whether you crave a lifestyle away from the city bustle, steeped in small-town charm and rural landscapes, or living in a dynamic, diverse city, National Homes can meet your needs.

The award-winning builder will launch two new communities this spring, including single-detached homes in Phase 2 of The Forest in picturesque Bradford West Gwillimbury and Station Town in desirable Markham.

STATION TOWN

Station Town will bring 85 townhouses to a prime location at Castlemore Avenue and Markham Road (Highway 48), just a five minute walk from the Mount Joy GO Transit train station and close to big box retailers such as Home Depot and The Brick, parks and schools. On weekends, it’s an easy stroll to historic Downtown Markham with its quaint cobblestone streets, boutique shops and restaurants. Enjoy farmers’ markets, trails and parks, sports facilities, theatres and art galleries.

Markham, with a population of more than 350,000, is Canada’s high-tech capital and 10,400 companies and 400 head offices are located there. The city is a leader in sustainability and protection of the environment is a priority.

The townhouses provide the opportunity to experience all this thriving community has to offer and will give homeowners the option to work from home with live/work floorplans.

THE FOREST

Looking for a quieter setting close to nature? The Forest Phase 2 in Bradford West Gwillimbury, just north of Newmarket in Simcoe County, offers homebuyers the opportunity to experience life in a charming community that honours its rural roots while embracing a modern lifestyle.

Bradford West Gwillimbury was the second-fastest growing municipality in Ontario, according to the 2016 census, speaking to its desirability as a place to live. It remains more affordable than other municipalities to the south, yet its access to Highway 400 makes travelling to either the GTA or cottage country easy.

A new model home has been decorated by Pottery Barn, the popular home decor retailer. The Forest buyers will receive a discount for Pottery Barn and can participate in a Pottery Barn decor workshop.

Phase 2 will include 49 detached homes on 36- and 40-foot lots with double-car garages and up to five bedrooms, with some backing onto the forest. True to its slogan, “You are the Blueprint.” National Homes has incorporated features in Phase 2 based on feedback from a workshop where a number of purchasers and prospective purchasers gave their input on their ideal home. Those features on buyers’ wish lists included open-concept main floorplans, serveries, and benches in the mudroom.

Founded in 1992, National Homes has grown into one of the GTA’s most successful and respected homebuilders with more than 5,000 homes in its portfolio. The company designs its homes from the inside out based on the needs of buyers and feedback gathered from customers and focus groups.

NATIONAL HOMES
Station Town
The Forest

Go online to find out more about these two exciting coming communities and other National Homes’ projects.

NationalHomes.com


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