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Looking In: Eight Different Types of Windows for Home

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Looking In: Eight Different Types of Windows for Home

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If you plan to get your home renovated, then you must implement classy window designs. Windows top the list of most essential installations in the home, so they must be both functional and stylish. There are endless options that are available for you to choose the best windows for your home, and there are multiple factors you need to keep in mind before doing a window replacement in your home.

Some of these are:

  • Consultation with the architect.
  • Precise measurements.
  • Professional installation.
  • Easy on budget.
  • Should meet the requirement of the area.

Why is it so important to choose the right windows for your home?

When you think of getting your house windows replacement for your new home then many factors should be thought upon. Must look for a style that matches the architectural layout of your house. This will help in better coordination of your house theme with the windows.

You must consult for the best type of material for your windows. This will help in longer durability according to the type of climate of your area. Be mindful of the purpose of window installment. Make sure that the windows fulfil the needs which are most important to you including the ventilation, light or interior adornments.


Here are the eight types of windows for your home that you should know:

1. SLIDING WINDOWS: Sliding windows are really popular these days. These windows come with a great variety of modifications and styles. The sliding windows consist of two main sections fitted in the same panel.

One section slides over the other horizontally thus the window opens or closes.

These windows are usually installed in large sizes and by extension, can be costly. They are convenient to open and close and can be a perfect fit if you want to replace windows in your home.

These windows require low maintenance as they use competitively lesser parts. Furthermore, the sliding windows are feasible to open or close and require less effort than other types of windows.

2. AWNING WINDOWS: These windows are hinged and open in an outward direction. Therefore, the awning windows are ideal for areas with excessive rain. The awning windows will let you enjoy fresh air and light in your home even when the weather is harsh with heavy rainfall. They slide away from the rainwater effectively—there are no chances of water leakage inside your room or office. These also come in various sizes and fittings.

The awning windows are best to be used on high walls for a better view. They offer a sophisticated and minimalistic design along with a contemporary look.

3. SINGLE HUNG WINDOWS: Single-hung windows are excessively used in homes. These are considered to be a perfect choice if you want to replace your old windows. The single-hung windows come with a vertically upward-moving section and an upper stationary sash.

These are cheaper than double-hung windows and provide adequate ventilation efficiently. The single-hung windows can be made of different materials including wood, vinyl, or fiberglass.

4. DOUBLE HUNG WINDOWS: Double-hung windows are slightly similar to single hung windows with a difference that both the upper sash and lower sash are moveable. These can be tilted for improved ventilation and easy maintenance. Most people prefer these over other conventional windows because of the better functionality and feasible cleaning.

5. BOW WINDOWS: These are attractive types of windows that give an aesthetic vibe due to the beautiful curvature. These are also called compass windows and are best for a wider view of the exterior scenes of your garden.

These windows are an important part of luxurious resorts and houses. They are recommended by many architects due to their unique and innovative designs.

The bow windows can be installed depending on the curved architecture of a home or a restaurant. These windows give a spectacular exterior view and ultimately add to the beauty of the home.

6. PICTURE WINDOWS: These windows are a perfect choice for people who have great mountainous or natural views outside the home. The picture windows are generally huge, and they do not open.

The windows can be installed to enjoy the outside views from your home while providing privacy. They are easy to maintain as they do not have many mechanical parts. You can choose a size according to the measurement and a style of your choice. The picture windows consist of huge glass, so they allow a lot of light to brighten up your living area.

7. TRANSOM WINDOWS: If you want to light up the entrance of your home, then transom windows are the best fit. These windows are normally placed above the door to adorn the entrance of a room or hallway.

The transom window offers a perfect passage of air or light and they look really attractive, too. These are easily available and have a lot of history. They are easy on the wallet and can be a worthwhile addition to your home.

8. GEORGIAN WINDOWS: This is the most iconic style of windows for a classy and vintage look. Georgian windows were traditionally used in historical buildings, and thus add a taste from the past.

These usually come with six or more glass panels separated by delicate bars. Georgian windows are the best to adorn your home due to the ideal look they provide. You can get these custom-made in unlimited styles and sizes. If you are looking for some iconic window designs, then Georgian windows have got you covered.

It is really important to choose the best type of windows for your home to fulfil your needs. Do adequate research about the windows you want and take complete guidance from an architect. Ensure the quality of the material you are using for the windows for greater durability.


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Financing 101: What Is A Good Credit Score in Canada For A Mortgage?

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Financing 101: What Is A Good Credit Score in Canada For A Mortgage?

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It may so happen that you fall short of cash when you set out to make a huge investment. That’s when you might need to opt for a mortgage loan. One of the most important things to consider when it comes to loans is your credit score. Without a good credit score, getting a loan in any Canadian province is very difficult.

However, the notion that you need to have a good credit score to get cheaper loans is pretty vague. You must know the exact credit score that is required to apply for a mortgage. If this is something you are looking for, read until the end to find out everything about credit scores for mortgages in Canada.


Importance of A Good Credit Score

The importance of a good credit score is unfathomable. A good credit score serves the two most important purposes when it comes to mortgage loans.

  • A good credit score helps you qualify for loans and reduces the chances of loan rejection.
  • A good credit score also ensures that you qualify for lower interest.

When it comes to managing one’s finances, everybody likes to get discounts and thereby save on investments. You will be viewed as the low-risk party by the loan provider if you have a good credit score. This will help you qualify for a cheaper interest on the mortgage loan.

However, if your credit score is low, it indicates poor financial management and highlights you as a risky borrower. Hence, to compensate for the risk taken, your loan provider would charge higher interests.

A low credit score also increases the chances of the loan application getting rejected. You might feel that you have the financial resources to pay for the extra interest but if your credit score and financial records are extremely poor, you might not even qualify for a loan.

For example, if you are planning to make a huge investment in building a house; a loan rejection can bring your plans to a halt. Of course, there are other ways to ease financial jeopardy. You can definitely buy a house without paying the down payment. If you want to know more about this, check out this site. Nothing beats the value of a high credit score and clean financial records.

What is a Good Credit Score in Canada in 2021?

Talking specifically of Canada, a credit score of 680 or above is good.

Here is a detailed guide on how different ranges of credit scores perform when getting a loan.

1. 660 to 741 or above:

The best interest rates reside in the 740 and above range. 680 scores and above are also considered good. In this range, you can expect to find enough options with amazingly low interest rates.

However, the moment you enter the 660 categories, your credit score will be viewed as above average by your loan provider. In this category, you cannot expect the interests to be as lucrative as the 680 and above category.

2. 575 to 659:

This is considered the average and below-average category for loans. Once you enter this category, you will find it considerably difficult to zero in on the right loan provider.

Needless to say, your interest rates will also go up. When in this category, it is better to work on your credit score and improve it before applying for a mortgage loan.

3. 300 to 574:

A credit score in this category is extremely poor and finding a loan with this credit score is going to be a herculean task. The problem with this category of credit score is that you will be viewed as a risky borrower.

Not only will your interest rates go up but also, you’ll face a high loan rejection rate. Again, it is better to improve your credit score if you are in this category before applying for a loan.

How to Improve Your Credit Score

It’s not that you won’t get a loan with a bad credit score, but it will come with a host of unwanted headaches like making a huge down payment or opting for a joint mortgage. The easier alternative to this is to work on your credit score and improve it.

Here are a few ways in which you can improve your credit score:

  • Keep your payments up-to-date. The debts and unpaid bills are the main culprits in bringing down your credit score. Hence, if you want to improve your credit score, you have to clear all your payments and debts.
  • If your payment history is already tainted and you want to improve your credit faster, it is better to start afresh. Get a secured credit card and build your payment history to gain the confidence of lenders.
  • Once you have started building your new payment history, make sure you clear the bills for the upcoming payments on time.
  • Do not max out your credit card. Keep a low credit balance to reflect good financial management. This will help your credit scores increase sooner.
  • If you have an old credit card with good payment history, make sure you keep them activated. Just because you don’t use them anymore doesn’t mean you should cancel them. Long payment histories help you a lot in improving your credit score.
  • If your credit score is too poor, you might not be eligible for a regular credit card. In this case, you need to get a secured credit card by depositing a certain amount in the bank. This sounds like an extra expense, but secured credit cards go a long way in improving your credit score.

Final Thoughts

Whether it is to qualify for loans or insurance, a good credit score goes a long way. The tips mentioned above will come in very handy in increasing your credit score and improving your finance management.

In addition to maintaining a noteworthy credit score, inculcating healthy financial habits will help you multiply your personal wealth over the years.


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Contractor Vs. Employee: Which Should You Hire for your Workforce

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Contractor Vs. Employee: Which Should You Hire for your Workforce

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In the construction business, you may have to work with both contractors and employees. Although both will provide similar services, their method of working may be entirely different from each other.

Generally, contractors are more flexible and like to do things their way. But employees are full-time dedicated workers. However, they may not be fully experienced in what they do. So, both come with their own set of pros and cons.

Today, we will help you outline the details about contractors and employees to help you decide which one is perfect for you to hire for your workforce. Also, do not forget to take a look at the GoBridgit site page for more details on contractors.



With the changing times, occupation is diversifying to bring utmost relief to customers. Thus, the job market is undergoing a 360-degree turn that is helping accommodate more working persons to raise employment rates. Contract work is also increasing at the same pace. Thus, the beaming interest in contract work leads to more growth in contractor rates in the construction industry.

Contractors are freelance workers who have experience in their sector. They may not work as full-time employees, but they showcase their independent skills and experiences firmly when they work on a contract basis. But when you hire them for your workforce, there are a few essential factors you should consider.

Advantages Of Hiring A Contractor

1.     Saves time and money

Generally, full-time employees need to be paid for their insurance, holidays, office spaces and more. But this additional cost is cut down for contractors. Since contractors work on a contract basis, you do not have to worry about having them in the workforce all the time. Whenever you need them, you could ask them to be available and pay only for those specific days when they work. This appears to be a more feasible option for companies that are unwilling to pay a lump sum to their employees. They also do not need to be paid for sick leaves and other employee benefits. So, you can be stress-free.

2.     Enjoy Better Flexibility

Flexibility is one of the critical reasons to hire a contractor. Since their working system is very flexible, you do not need to be bothered at all. When you have a shortage of full-time employees and the workload is more, you can instantly call for a contractor to help fill the void. This will release the burden of full-time employees in a firm. So, the support can be reduced after a few months when there is no requirement to outsource work. They act as a potential backup option for crises.

3.     Demands Minimal Management

Contractors do not require any training or management. All you have to do is assign the tasks to them and wait for them to complete them. They will make sure that they adhere to the deadlines you allot and complete the work on time. This way, the brand can save plenty of time as there is no requirement for management. So, the company can focus on more intricate tasks and help the firm’s demands be fulfilled on time.

Disadvantages Of Hiring A Contractor

Although there aren’t many drawbacks of working with a contractor, you have to keep in mind that you may not get company loyalty. Also, the authority over contractors may be far less as they are independent workers in the construction business. Rest is good to go.


No matter how far independent contractors come, employees will always be the first preference of any construction company. Companies that require employees for timely work will be ready to hire them in a flash. But quite like the contractors, even they come with their own set of benefits and drawbacks.

Employees are full-time workers in a company who are generally more dedicated and diligent towards their work. They are also highly passionate and devote complete hours to a specific company. They are there for long-term commitment and to embed themselves in the company’s culture. So, they can be there to count on 24*7. Let us know more.

Advantages Of Hiring An Employee

1.     Readily Available

When the company requires someone to work on an urgent basis, employees are readily available to take up the job. They make sure that the company has enough backup and does not require outsourcing for utmost convenience. This provides paramount flexibility to them as well.

2.     A Stable Team

Employees allow a company to build their force without any trouble. These dedicated and diligent workers avail themselves 24*7 for the company, which makes them a potential fit to create a stable unit. That way, the company becomes more equipped with resources and relies minimally on outside help.

3.     Improved Loyalty

Contractors may not be able to show loyalty to a specific firm as they work with various companies simultaneously. But commitment is one of the most significant assets in the construction business. That is why hiring an employee may provide improved loyalty as they work for your firm solely. That way, you can have less room for trouble on your end.

Disadvantages Of Hiring An Employee

Although employees are more practical, loyal and flexible for the firm, you may face specific issues. Since they devote all these hours to your work, the payment is also higher than that of contractors. Naturally, paid leave for holidays, paying for their insurance, and other essential benefits become inevitable. They may also require more training and management that can be pretty time-consuming for the business.

Which One Should You Hire?

Both contractors and employees are beneficial, and they may come with drawbacks too. Since each company is different from the other, you must spend a fair amount of hours trying to contemplate what fits best in your firm. Do you have the budget to hire an employee? Do you want someone to work only on a contract basis? Ask yourself these questions to gather a stable perspective. It will then help you to hire the right working person for your company without worrying at all.


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What is the Average Cost of Repairing a Basement in Canada?

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What is the Average Cost of Repairing a Basement in Canada?

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Basements are one of the most important although underrated parts of a house. They’re like the Brussel sprouts that are often pushed aside but are essential for big homes. Basements can be used in so many ways. It is most commonly used as office space for those who predominantly work from home.

You can graciously create enough space by neatly organizing everything that you need for your office activities. Residents with a basement have ample space to store everything they need for later or items that have no immediate, everyday use. Learn more here if you want to explore basement renovations and associated costs:

Basement Repair

Having seen firsthand that basements have multiple uses, certain downsides to them become evident over a certain period. Your house rests on top of the basement, making the basement a part of the foundation.

This means that the basement bears the entire weight of the house and is likely to suffer more wear and tear due to the increased weight and pressure. Moreover, the concrete walls of the basement are likely to crack due to expansion during the summers coupled with the constant pressure of the house that sits on top of it.


Your basement problems could also have other environmental causes that are not related to the house itself. This includes excessive rain slipping through the crevices from outside the house and leaking into the basement walls can lead to additional problems.

Any growth from the outside such as trees can also affect your basement as their roots add to the overall pressure the basement walls face. That being said, let’s take a look at some of these problems in detail.

1.Sinking Caused by Erosion

This is a common problem some households face with their basement. Often, the floor beneath begins to sink as they notice signs of uneven floors or asymmetrical angles in the slant walls.

This is caused by the degradation of the soil underneath the house due to water run-off, which can be fixed by installing a new column into the uneven areas of the floor.

2. Fungi

Fungi are one of the leading causes of basement problems in houses all over the world. It is often the result of the residents’ ignorance in keeping the basement sanitized and well ventilated.

Moreover, households may also have to deal with mould formation, which can cause respiratory problems for the residents as the basement’s air vents are connected to the entire house, causing discomfort for people living in them.

3. Wall Cracks

Another common reason for basement repair is wall cracks that are caused by any force penetrating the surface area of the wall from the outside. This phenomenon is most evident in stormy areas that have grounds that are highly permeable to water.

This, in turn, leads to an enlargement in the total volume of the soil—and the basement walls are the first to experience the effects of this expansion. This can cause cracks in the walls and can even lead to more severe problems if left unchecked.

4. Floods Caused by Bursts

It is common knowledge that various pipes run through the walls of our house–some that carry clean and drinkable water and others that carry waste from our bathrooms. These pipes run from the top to the bottom of the house and go deep into the ground to join the sewer system.

An unfortunate incident would be if the pipes burst due to metal expansion or any other reason. A bigger problem would be if the basement wall cracks go unchecked. This could cause the waste from the pipes to seep through the cracks and, based on the severity, could even cause flooding in the basement.

Cost of Repairing Basements in Canada

Basement repair needs are common all over the world, but the costs aren’t. They differ based on the region and the geographical construction of the area. Houses on moving tectonic plates are more likely to have basement problems than the ones that are not. This is one reason why the costs are likely to differ.

Also, basement repair costs are usually higher in developed countries where the cost of living is also high. The prices also depend on how the companies provide their services. Within the same territory, different businesses can charge differently according to their expertise.

Generally, quality basement repair jobs in Toronto cost around $12,000 to $15,000 and can also cost more depending on the company and their services. The average cost of basement repairs in Canada starts from $8,000 and can reach a maximum of $25,000.

Basement cracks are the most sought-after repair demand. On average, the cost of fixing a basement wall is around $500 but can even go into a few thousand if there’s a more extensive foundation problem to deal with.

Pipe bursts causing flooding into the basement will likely cost around $2,000 to fix the leakage. This also includes the damaged pipe’s plumbing costs.

If you want to remove moss and further stop fungi buildup, you’ll need to request thorough waterproofing. The entire waterproofing system would cost you around $5,000 to $10,000. However, you’ll only have to shell out $2,000 if sealing a few cracks here and there.

Both the services and the basement repair costs are very similar in the US and Canada. This is due to the commonality in building planning and layouts of the two countries.

A complete turnaround of the basement features owing to severe damage can fall heavy on your pocket. On the other hand, minor repairs will almost always be affordable to an average household.

Various businesses offer basement repairing services and it is up to you to choose the most suitable one based on your price and quality expectations.


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How to tell your house needs a renovation

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How to tell your house needs a renovation


Houses are never really finished, as many homeowners know. You could give yourself a full-time job just renovating your house and keeping up with its day-to-day repairs. From leaky faucets to roof shingles blowing off to the walls looking a little dull and boring, your to-do list never stops.

However, there’s not always a reason to plan something and work your tail off every single day. You are supposed to enjoy living in your house, too.

So, how can you tell your house does need a renovation? We compiled some tell-tale signs to help you out. After you pick up one of those Banff homes for sale, keep these pointers in mind so you can keep your house looking modern and neat.

You have space issues

Having a lot of free space – or not enough – each presents unique problems to homeowners. If your life circumstances have changed, and people have moved out of your house, such as children for college, then you may want to change up their abandoned rooms to be more suitable to you.

Conversely, if you find yourself low on space to store things or do anything, you should either downsize or think about adding on to your house to accommodate that change. You’re supposed to be comfortable in your home. Don’t let your space rule you.

You’ve got a leak

As a homeowner, it’s up to you to protect the integrity of your house. Sometimes, that simply means shelling out big money for repairs. If you have water damage in the upper story of your house due to a leaky old roof, it’s time to replace it. Leaky roofs mean several things: Your roof is very old, your roof was not installed properly, or both.

In any case, a new roof is a major renovation that costs a lot but will ultimately add a great amount of security and value to the property. You owe it to yourself to protect the structure you live in.

You need new paint

The interior walls of your home get a lot of attention. You see them every day, and so does everyone who visits. When you notice that the paint on those walls is starting to look kind of faded, grimy or just plain unsightly, it’s probably time for fresh coats all around.

This is a relatively easy renovation, but also a time-consuming one. We suggest gathering a bunch of friends or family together to help. You’d be surprised how significantly fresh paint can improve your rooms!

Basically, you’ll know when an aspect of your house needs renovating. Old, dingy things that don’t work like they used to are usually pretty obvious. Once you make those repairs, you’ll probably start loving your house all over again.


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DIY – how to build a house yourself

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DIY – how to build a house yourself

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Many of us want to have our own house, which is in a separate area with a garden, play zone or patio. However, not everyone can afford to build a house from scratch. To reduce the construction costs, you can build the house yourself, with your own hands.

The main risks

The decision to save money is the main reason why people choose the self-build option. On the one hand, everything seems simple: The technologies on the construction site have been perfected for more than a dozen years, and all the information is available on the Internet. You just need to download the project, buy materials, and that’s all.


However, in practice, self-construction entails many problems and pitfalls. Starting from the nuances in the site selection with the correct location to the type of roof and so on. There are a lot of nuances with communications: Electricity, plumbing, heating, sewerage. A newbie will have no fewer questions regarding legal issues.

Nuances can arise in any of the options: both with the house construction, and with the purchase of a ready-built object. That is why it is recommended to use services such as Better Estimate. Another decision is to build with your own hands.


How to build a house yourself? Fortunately, there are certain building rules and steps that cannot be changed or removed.


After reviewing homemade designs, you can clearly understand what size your future home should be, how many rooms you want, and what they should be.

Foundation and savings in it

We see only a small part of the house foundation. In this regard, many have a desire to save money even at the stage of building the foundation. In no case should this be done! This will be fraught with serious problems in the future. This is the foundation of your entire house, your home.


Material selection

To reduce the costs, many choose the cheapest materials for the construction of walls. It is worth noting here that you can’t buy cheap and low-quality materials. Analyze all available and affordable options and pick the most optimal one.

Required communications

The necessary communications include water supply, heating, electricity. You can use a gas boiler to heat your home. Thanks to it you can significantly reduce the cost of heating your home in winter.


You can make a heated floor immediately during construction. This way, you can warm the whole house. An alternative can be solar energy, which won’t allow you to freeze even in cold winter evenings.

Floor and roof

As soon as all the work on the installation of the necessary communications is completed, you can start screeding the floor with concrete. You can cover the floor with any material. The ideal options are laminate, linoleum, ceramic tiles, and others. Tile is one of the most practical and sustainable materials. Once the walls are up, the floor is laid, the roof can be made.


After all the stages, you can already move on to finishing work, choosing a design, and so on.

This is only a short description of the main stages of construction. More details can be found in various articles, videos on the web. If you still doubt, then we recommend entrusting the house building process to professionals. It is enough to contact one of the many companies, for instance, gameofstone.ca. Experienced specialists will save you from additional expenses and you will get your dream house. However, you must be careful in selecting the company and masonry contractors. Good luck!


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Tips and tricks to reinvent your home without renovating

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Tips and tricks to reinvent your home without renovating

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“There is no place like home” – and with that famous notion, it’s fair to say that we should feel our best and most comfortable at the place we reside. That’s one of the reasons we strive to make our homes look extravagant and welcoming, another is to make it feel cosy and lavish so that we could maximally indulge in its comfort. Well, those things automatically require some form of renovation, or do they? Nowadays, anybody can utterly reinvent their home without having to break down the walls or do some other major renovation. Here are some tips and tricks any homeowner can implement to revive their interior.

Spruce up the lighting

The easiest and simplest way to lavishly upgrade your home is to brighten up your indoors with some funky lights. If your home is dark, timid, and dull, it’s usually due to poor lighting. Hence, one of the nifty tricks is to strategically place dazzling tall floor lamps in Pantone colour of the year in empty corners, or replace dated ceiling lighting fixtures with cosmopolitan ones. Another lucrative and modern trick is to place copper or silver embellished lanterns to add graceful elements to your home.

Add artistic accents

Not many people know, but undoubtedly one of the most exquisite ways to spruce up your home without renovating is to add eclectic artwork. Art and decorations play a vital role in the renovation as they effectively open up and reinvent the ambient. Place different wall art, focus on nature-inspired elements and artistic pieces that totally transform the interior. Think boho and rustic, browse here and hang hand-crafted pieces that eloquently match your lifestyle and furnishings.

Revive the walls

If you don’t want to get your hands dirty and do some minor paintwork, you can still implement some of the following hacks to revive the walls and have a fantastic home makeover. A fabulous way to add elegance to your home without having to renovate is to wallpaper at least one wall. In this modern-day and age, you have numerous wallpaper sheet options with amazing patterns and designs that can nicely change the entire room, without having to paint and ruin the walls.


Replace dated cabinetry

Updating the whole kitchen or bathroom may be a rather expensive and tiresome job, but leaving old-fashioned cabinetry will make your home look even more rundown. With a small investment, you can replace the old-fashioned, dirty, and worn handle pull, door handles, and knobs. Opt for modern and fashionable options such as stainless steel, brushed nickel, or bronze to vamp up an utterly new kitchen or bathroom. The cabinet pulls and knobs will freshen up your home as they will make the interior look contemporary and fancy.

Rearrange the existing furniture

Completely replacing the furniture is another costly manoeuvre, and one quite unnecessary, as you can incorporate this trick and create a bombastic ambient. Move around the existing furniture, make sure that bulky sofas don’t lean directly on the walls. Create a more defined space by resorting to an open plan structure and maybe kick outdated chairs and rugs, and bring in a cutting-edge coffee table for instance.

Elevate the windows

Windows can be rather neglected when it comes to renovation. However, they play an immensely crucial role in reinventing the entire space and making the home look lush and chic without breaking the bank. Windows should be dressed up properly. Even if you don’t have an amazing sea or mountain view, by dressing up or updating the window treatments you can invite that sensation feeling in your home. Never leave the windows bare so decorate them with outstanding curtains or draperies, play with hues and feel free to experiment with colour schemes.

By studying this list neatly and thoroughly, you will be able to beneficially spruce up your ambient without having to resort to expensive and messy renovation. Renew your home by following the above-mentioned tips, and be prepared to have a flabbergasting interior.


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Why every real estate agent needs a digital presence now more than ever

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Why every real estate agent needs a digital presence now more than ever

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With the end of the global pandemic in sight, now is a good time for realtors to stage their digital comeback.

Over the last year, public health restrictions sparked a shift to online. During the height of the first wave, buyers and sellers in need, relied on realtors to digitize the homebuying experience, from virtual appraisals to Zoom-meeting open houses.

After months of a seemingly temporary shift, it’s now clear that the pandemic may have rewritten the rules for good. Online shopping – for groceries, new tech and even homes – is here to stay. Having a digital presence can help realtors better match the demands of connecting clients with homes in the “new normal.”

Amid the increasingly heated real estate market, agents and brokers must distinguish themselves from the competition. With the total number of residential transactions resulting in a 362 per cent increase last month, as compared to April last year, digital marketing can be crucial to realtor success this year.

Here are some tips for creating a professional digital marketing strategy for your real estate business.

Integrate your social channels

Many of us already do a form of social media marketing on our personal Instagram, Facebook, Twitter and TikTok profiles – but where should we focus the attention? The fact is that they all matter today. As a business, you could have one client who prefers one social media channel over the other. With tools such as GoDaddy Digital Marketing Suite, website creators can have all their social media accounts tied to a single dashboard, so they can manage them all in one space.

For Ontario real estate broker Anna Depalma, Instagram was originally her main source of marketing until she bought a GoDaddy domain and created her website. Now, with annadepalma.ca, she can drive traffic between all her social media accounts as well as her website. Google My Business can also be integrated through GoDaddy websites, so you can monitor client reviews from a single space and feature the best of the best.

Anna Depalma’s website, powered by GoDaddy
Anna Depalma’s website, powered by GoDaddy

“Having a GoDaddy website has been a game-changer for me,” says Depalma, whose business has grown substantially with the integration of her social channels and her new website. “Since launching annadepalma.ca this spring, I have been able to use GoDaddy to create a one-stop shop for my clients. The feedback has been very positive, and I’ve been able to build a new client base.”

Boost your searchability

With GoDaddy, website owners can gain insights into the best strategies for boosting their presence online. One of the biggest factors to get noticed is searchability and there are two sides to that coin: SEO and paid search. Paid search can help your website rise to the top of a search engine results page for a fee while Search Engine Optimization (SEO) optimizes your website organically for search engines, so you appear higher on the results page using keywords. Smaller businesses can benefit from using GoDaddy Digital Marketing Suite, which includes an array of tools to make your website more visible online.

Use email newsletters

For Depalma, email subscriptions have been a powerful new avenue for landing business leads online. Her new website features a “subscribe” button for visitors to sign up to receive notifications about new blog posts, and for a monthly newsletter she has developed to provide added value for prospective buyers and sellers.

Anna Depalma’s website, powered by GoDaddy
Anna Depalma’s website, powered by GoDaddy

These elements of an enhanced digital toolbox can help prepare a realtor for the post-pandemic surge of real estate interest. The market is still on an upswing, with the number of new listings spiking 237 per cent in April as compared to the year before. As pandemic restrictions lift and Canadian’s confidence in the housing market solidifies again, real estate agents and brokers can benefit from using the full suite of online resources to help their digital presence push through the clutter, for their existing and new clients.

To learn more about GoDaddy’s digital marketing tools, visit godaddy.ca.

About Anne De Aragon:

Anne De Aragon is the Vice-President and Country Manager for GoDaddy Canada, the company that empowers everyday entrepreneurs. In this role, she is responsible for all GoDaddy operations in Canada, leading the charge on business strategy and growth in Canada. Throughout her tenure at GoDaddy, she has worked closely with Canadian small businesses to understand their needs to help them reap the benefits of having an online presence

About GoDaddy:

GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit godaddy.ca.


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The Dos and DON’Ts of exterior waterproofing in Toronto

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The Dos and DON’Ts of exterior waterproofing in Toronto


From the moment a house is built, the system is stacked against it. When a home’s foundation walls are dug up to make way for them, space is left between the foundation wall’s outer edge and its soil.

This area is the backfill with excavated soil to create a loose, fluffed earth surface. Because this earth is more porous than the surrounding excavated soil would ever be, a false water table forms around your house. When it rains, the area directly around your foundation absorbs more water than anywhere else in most yards basement waterproofing Toronto.


Challenges of exterior waterproofing in Toronto

If the water level rises, pressure is applied to the foundation walls. Water can move through the foundation walls in any direction it can, including through foundation wall gaps, the basement or crawl space floor, and, most commonly, the foundation wall-floor joint.

Furthermore, water may be forced into porous concrete and grout, causing dampness and humidity in the basement or crawl room. The weight of the water on the foundation walls increases as it absorbs.

This water can enter the foundation walls through any holes, the basement or crawl space board, or, most commonly, the foundation wall-floor joint. Water may also be pushed into the basement or crawl space by porous concrete and grout, causing dampness and humidity.

Water must remove away from the area around the base as far as possible to solve this issue. If that isn’t possible, the water must extract. Here we guide you on how exterior waterproofing services solve your problem.

  • Do foundation soil grading

The excavated soil around the base would begin to settle over many years. It will produce a “dip” in the yard along the foundation’s edge, which will collect water from rain and snow. This exterior waterproofing benefits water to pool around your base, aggravating the issue. If your foundation soil slopes towards your building, adding dirt to the area before the slope moves away from the house (this is known as “grading”) is recommended.

It’s also essential to ensure the dirt doesn’t extend up to the roofing. A four-in. gap between the soil line and the siding will prevent it from rotting or becoming a route for termites and carpenter ants looking to access your house.

  • Don’t use waterproof paint to cover cracks

It cannot be emphasized enough. Although waterproof paint can be a quick fix in a pinch, it only lasts around six months to two years, on average. Due to the porous nature of concrete, water begins to accumulate behind the paint.

The paint will continue to strip away, and you’ll be back where you started – in need of a plumber because water is seeping into your basement once more. We recommend that you take care of the issue right away to avoid more harm down the road.

  • Do drains for curtains

Curtain drains are commonly built somewhere along the edge of a steep incline if a home’s yard is positioned at the bottom of a steep hill or incline. Curtain drains are made by digging a trench in the yard far enough away from the base. After the trenches have been dug, a pipe is laid in them. The pipe is covered in stone, filling in the area and creating a stone stripe in the yard.

Although these drains effectively prevent water from pooling in the yard, they do not prevent water from entering the house from other directions, nor do they prevent water from entering the house from the sky or flowing through the ground underneath the drain.


  • Don’t ignore dampness

The key here is to be cautious because of how minor you believe the issue is. If you find dampness in your basement, but there isn’t a visible leak, don’t overlook it. It’s easy to brush it off as a one-time occurrence, and you should still get it checked out further. The fungus will grow if there is moisture in your home, which is dangerous to your health.

You could have structural damage to your basement’s foundation in addition to mould. Simply hoping that the problem will go away will put you at risk of incurring major water damage costs in the future.

Large cracks and holes will permanently seal, and the house will be more structurally sound and safe from moisture absorption with the addition of sealing, membrane installation, and weeping tile. Simple do-it-yourself projects, such as gutter, downspout, and window well repairs, will help you save money and avoid flood damage in the future. Remember to keep an eye out for any new settling or grade changes once you’ve finished your home improvement project. Taking proactive measures to waterproof your basement will reap the benefits of a natural, dry basement.


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5 tips to brighten up a dark and gloomy basement

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5 tips to brighten up a dark and gloomy basement


Image source: Pixabay

Having a large basement can enhance your property’s value manifolds – but making it bright, warm and inviting often poses a real challenge.

While your basement’s design can look amazing in theory, bad lighting can ruin your vision and the appeal of the space. However, a finished basement is a crown jewel in an already well-kept home so it is worth putting some thought into how you can light it up.

One way of doing it is to go for a permanent solution – such as building a window that can act as an entry point for daylight. Also, you can try some non-permanent solutions, which will require minimum readjustments to your basement. Keep reading and discover our top tips to brighten up a dark basement.

1. Choosing the right paint for walls

As obvious as this may sound, using light paints on your walls can go a long way in lighting up your basement. Nothing brightens up a room like a clean, light wall. Go for a paint that is pleasant to look at and is also resistant to moisture.

The problem with using dark colours on the walls is that they absorb a lot of light. This is especially problematic in places where the natural light in your basement does not reach.

On the contrary, using light colours on the walls will result in light bouncing off the walls instead of being absorbed. White, yellow, pink, light blue, and bright orange are some colours that make excellent choices for wall paint.

2. Adding a glossy finish to the ceiling

Using high-gloss paint on the ceiling would reflect light back into the room. Moreover, it is easy to wash, which is why you should consider using it for the entire room. Since most basements have problems with excessive moisture, adding a glossy finish to your basement ceiling could be a great way to combat it.

Also, if your basement has a low ceiling, make sure there is enough artificial lighting there. You can hang lights from your glossy ceiling, which will result in the reflection of light back down. When the light reflects back down, it will hit the shiny flooring, thereby, making the entire basement look bigger and brighter.

3. Keeping the windows clean

Most basements have small windows and to ensure you maximize the breach of natural light in your basement you should keep those windows squeaky clean.

Windows covered in dirt and grime don’t let in much light, so you have to keep your windows washed. Do remember to clean the windows both on the outside and inside. While dirt from the outside is obviously a problem, dust from the basement can give you a tough ride as well since the layers of dust and dirt can cause permanent discoloration on the glass.

If you don’t have time for a thorough cleaning, think about hiring window cleaners to clean them for you. When you will see the sunlight entering the basement through the clear glass you will know it was worth every penny. Also, it is good to have in mind that properly cleaned windows will stay clean for a longer time.

4. Using light flooring

Image source: Pixabay

Similar to light-coloured walls, using light-coloured flooring makes the basement look larger and brighter. While wood flooring is the ideal option for light flooring, it often gets ruined due to moisture. However, you can go for other options like tile, luxury vinyl, cork, and concrete.

If you decide to go with concrete, you can apply acid stain to give the floor a vibrant look, thereby giving it an almost marble-like look. You can pick from various colours to make the regular concrete match whichever colour scheme you have picked for your basement. Since shiny floors reflect light, they will not only make your basement look brighter but also add a warmer feel to it.

Whatever you do, try avoiding hardwood as it might lead to warping, especially if your basement has a lot of moisture.

5. Placing mirrors in the basement

Mirrors not only add the illusion of space to any room but also reflect light, which makes them the perfect addition to any basement, even the ones without windows. Therefore, placing mirrors in such a way that you can make them reflect light would certainly double the amount of light that your basement receives.

You can either opt for a large mirror or multiple small mirrors as part of your basement decor. Regardless of whether you go for floor-to-ceiling mirrors or add accents at a few locations with wall hangings and mirrored shelving, all these will be equally helpful in brightening and adding sparkle to your otherwise dark and gloomy basement.

While placing mirrors anywhere in a dark basement will contribute to lighting up the place, try placing it somewhere between your basement’s window (if you have one) and the furthest wall. This way the mirror will capture the natural light and push it toward the furthest area in the basement.

If your basement doesn’t have a window, placing mirrors in an area that gets maximum light in the basement or directly across a light source would be a wonderful idea.


Transforming your dark and dingy basement into a bright and welcoming space is not only exciting but also adds value to your property. Apart from the tips mentioned above, you should also get rid of things that are obstructing the light source in your basement.

Also, using shiny metal accents like lamp bases and candleholders can be a great way of adding more light to your basement because they also reflect light like mirrors. Also, keeping your basement clean and tidy can be a great way of brightening up the place. It includes cleaning everything from the basement flooring and walls to the windows. If you don’t have enough time to do this on your own, you can always contact a professional window cleaning company to do it for you. Hopefully, these tips will give you some idea about how to turn your dark basement into a relaxing part of your living space that you and your family can enjoy for years to come.

Nikolay Nikolov is the owner of Winducks, a friendly window and house washing company from Alberta, Canada. Nikolay is proud when he is able to help his fellow locals unclog and clean their gutters, clean their windows, driveways, eavestroughs and install their holiday lights. He loves what he does and his motto is to make the world a happier and cleaner place.


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