Tag Archives: Solmar

The Windsor

Luxury towns and semis at The Windsor in Niagara-on-the-Lake

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Luxury towns and semis at The Windsor in Niagara-on-the-Lake

Located in the heart of Niagara-on-the-Lake (NOTL) are two new developments by Solmar Development Corp. Located at the corner of John and Victoria is a collection of two-storey, semi-detached homes. Situated at Anne and Gate streets is The Windsor, which features luxury townhomes.

Picture perfect

Both developments showcase gorgeous architectural features and old world charm. Exterior facades include brick and stone, with exquisite masonry detailing, covered porches, decorative columns and cobble-stoned driveways. Semi-detached models also include finished basements with a three-piece bathroom, and electric car-charging hookups. Designer townhomes are available for immediate occupancy, and purchasers get to choose their own finishings.

In addition to low-maintenance exteriors, landscaping packages are also available. Inside, every detail has been carefully curated, and quality craftsmanship ensures timeless elegance for years to come. All homes also include oak hardwood flooring and smooth ceilings throughout, as well as oak stairs and handrails, upgraded appliance packages, soft-close cabinetry and granite countertops in the kitchen, plus full glass showers and marble countertops in the bathrooms.

An abundance of charm

There’s nothing quite like the old town of NOTL with fine boutiques, restaurants and spas, as well as the renowned Shaw Festival Theatre. Here, you’ll enjoy strolling the streets to admire the wonderfully kept homes and poking through the shops. Explore beautiful natural spaces with walking and biking trails, as well as award winning vineyards (some with world-class restaurants).

In this blissful Niagara wine region, 13 plays on three stages are performed each year from April to December. Move into your new home and get ready for the 2020 season.

The next step

At The Windsor, the townhouse collection is nearing completion. Two designer finished, and furnished, model homes are open at 134 Anne Street. Each model home is expertly crafted and in move-in condition. Some are available for immediate closing, or take your time and choose a personal decor package, and move within the next few months.

Construction has begun on the semi-detached models with expected occupancy slated for the spring of 2020.

Family owned and operated for more than 30 years, Solmar Development is an industry leader when it comes to building exceptional single family and condominium communities across the Greater Toronto Area. At the forefront of every home that they build is a philosophy that encompasses timeless designs, combined with an enhanced attention to detail, to ensure a heightened quality of living.

You’ll want to slow your pace and take full advantage of all that life has to offer in one of the beautiful homes by Solmar Development Corp.

CONTACT INFORMATION

905.688.3010

thewindsor.ca


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In Conversation With… Angela Marotta, Director of Sales & Marketing, Solmar Development Corp.

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In Conversation With… Angela Marotta, Director of Sales & Marketing, Solmar Development Corp.

For more than 30 years, Solmar Development Corp. has focused on excellence, whether it’s building highrise projects in the GTA or lowrise communities in Niagara-on-the-Lake, or delivering on its promises of exemplary customer service.

Director of Sales & Marketing Angela Marotta shares her insights on what the company values most, and where it plans to go next.

Condo Life: Solmar has been in business for more than 30 years. What have been the keys to your success over this time?

Angela Marotta: We are family owned and operated, and as key family members, we have continued to share the same philosophy and vision for the company for all these years. Each project is thoughtfully designed with the buyer in mind. From our amenity spaces to landscape and surrounding greenspace, and ultimately to the suite and home designs.

When we acquire property, we always have the big picture in mind, which has allowed us to navigate through any difficult zoning and planning issues, and consolidation of various parcels of land. We have a very strong planning department and consultants that have been with Solmar from inception. They understand and continue to support the long-term vision to bring our projects to final stages. As principals, we are involved every step of the way. My father, Benny Marotta, is a visionary and has a very keen eye for design and architecture. No architectural plans are redesigned or enhanced without him and then flowed to myself and brother-in-law Giuseppe Paolicelli for final review, always with the buyer in mind.

CL: The homebuilding industry is undergoing a lot of change these days, with increasing government involvem ent, policy issues and other challenges. How do you see all this playing out in the foreseeable future?

AM: Regulatory changes within the Planning Act have given municipalities more local power to facilitate change in zoning bylaws, and thus hopefully allow for economic growth within their communities. As developers, we have faith that the governing bodies take into consideration the future economic growth, together with quality of life of residents. There has to be a balance.

However, changes to the Ontario Municipal Board are somewhat troublesome, as they may restrict the tribunal to propose decisions based on the best planning solutions, as the process has now been fast-tracked. It’s complicated, and I’m still trying to come to grips with the pros and cons. There will always be complex appeals, which make the process difficult to navigate. We will always try to push higher density on proposed developments, as it increases their viability. Giuseppe works very closely with our inhouse planner to ensure that we do.

CL: Affordability is a growing concern for homebuyers in the GTA, but much of what determines end costs – land use policy and availability and approvals processes – are out of builders’ control. How does Solmar address the affordability challenge?

AM: Everything boils down to timing and the span from inception of a project to construction to proposed occupancy. We never rush developing our proformas without having a clear understanding and comfort level of the market and future costs that are at times not completely defined. We are careful, but still take on a level of risk that we are comfortable with. We never want to sell out a project that quickly. Allocations are determined and timelines for release are defined so we always have a contingency whereby we retain flexibility with pricing over time to protect us against any instabilities or change.

We also try to price ourselves at or just above market without being “out of” market. Our projects are higher end, with various luxury amenities and features that attract a consumer that appreciates value and may be willing to spend a little more as a result. We attract a lot of end consumers, and any investors purchasing in our projects feel comfortable knowing they have a secured investment based on our reputation as a builder.

CL: Where do you see the next homebuilding – and therefore, for customers, homebuying – opportunities in the GTA, in terms of geographic area and housing type?

AM: Consumers are finding pricing within the downtown core to be very high and competitive. Projects such as ours at The Edge in Mississauga allow consumers to have homeownership at much more reasonable pricing, gain equity over time and still be able to work in the city due to the great transit infrastructure in Mississauga. The LRT is along Hurontario right at The Edge. With higher density projects outside of the downtown core, you’re seeing more and more buyers looking there. Our project at Park Avenue Place in Vaughan, which is sold out, saw buyers coming from all across the GTA. Again, municipalities that have planned and developed transit infrastructure well have seen economic growth and a superior quality of life in their community as a result.

CL: How are things coming along at Edge Towers in Mississauga?

AM: We’re excited to see the development come to life. It took great perseverance to consolidate individual lots to comprise what is now three luxury buildings with more than 1,400 units. Tower 1 is currently under construction and nearly sold out. Tower 2 is not far behind, with construction starting before the end of the year and nearing 80 per cent sold. Tower 3, launching this fall, will be the pinnacle of the project, with 50 floors of luxury suites and amenities that will make this tower a unique place to live.

CL: And at Park Avenue Place in Vaughan?

AM: Park Avenue is currently under construction with occupancy set for fall 2020. This has been an amazing project, as it is referred to as the sister project to our now completed highrise, aptly called Bellaria, which was the first development of its kind in Vaughan. Park Avenue comprises two towers of beautifully designed suites located at the south east corner of Jane and Rutherford. This project saw lots of end users as buyers, many of whom were referrals from Bellaria – a major source of pride for us.

AND ON A PERSONAL NOTE:

If I wasn’t involved in homebuilding, I would:

Be in the hospitality industry, as my passion is wine and food. Together with our family, my sister Melissa Paolicelli and I own and operate Two Sisters Vineyards.

My greatest inspiration in this business is:

My father. I have seen him take on such high levels of risk and navigate through them in the most decisive and intelligent way. He has accomplished great things and built or developed many landmark communities that we are very proud of.

When I’m not at the office, I:

Am enjoying quality family time with my three teens and the rest of our close family in Niagara-on-the-Lake, preferably at the Vineyard! We live part time in NOTL, and it has become such a special place for us all.

PORTFOLIO

Edge Towers
Downtown Mississauga
Under construction and register now

Park Avenue Place
Vaughan
Under construction

solmar.ca

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Model Home Feature: The Windsor by Solmar Development Corp.

The Windsor in Niagara-on-the-Lake

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The Windsor in Niagara-on-the-Lake

Within walking distance of Queen Street (at Anne and Gate), bungalow lofts and two-storey townhomes are available at The Windsor by Solmar Development Corp. Brick and stone exteriors are accented with exquisite masonry detailing, covered porches, decorative columns and cobble-stoned driveways. These townhomes also include luxury, upgraded features and finished basements.

Residents will enjoy wandering around the heritage district of the old town of NOTL, with fine shops, boutiques, restaurants and spas, as well as the renowned Shaw Festival Theatre.

A limited number of townhomes are currently available for immediate occupancy, or choose your own finishes for scheduled closings throughout the summer at The Windsor.

Strict architectural controls on exterior elevations, ensure harmonious streetscapes.

SOLMAR DEVELOPMENT CORP.

The model home for The Windsor is located at 134 Anne Street in Niagara-on-the-Lake.

905.688.3010


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Mississauga is standing out from the crowd

Mississauga is standing out from the crowd

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Mississauga is standing out from the crowd

Mississauga has always been a city of noteworthy accomplishments, from its inception as a city in 1974 combining the former townships of Lakeview, Cooksville, Lorne Park, Clarkson, Erindale, Sheridan, Dixie, Meadowvale Village, Malton, Port Credit and Streetsville; to being home to Canada’s longest-serving mayor, Hazel McCallion, from 1978 to 2014.

And now, literally at the time of writing, the City was hosting a Town Hall on seeking independence from the Region of Peel.

You might expect such a track record of ambition from one of the most populous – and fastest-growing – municipalities in Canada.

Covering a huge swath of land – 288 square kms, 13 km of which front Lake Ontario – Mississauga comprises many distinct neighbourhoods and communities. The former town of Port Credit, for example, once a sleepy little industrial locale, home to the iconic – and smelly – St. Lawrence Starch Co. plant from 1890 to 1990, today is a much sought-after residential area, thanks to its prized waterfront location.

Local histories

Many of these areas host annual festivals that pay respect to local histories. Streetsville, for example, holds its annual Bread and Honey Festival, paying homage to the area’s roots a mill town. And Port Credit’s Mississauga Waterfront Festival and the Southside Shuffle blues and jazz festival display everything that community has to offer.

With McCallion running the show over 12 consecutive terms, until she stepped aside and Bonnie Crombie won the election in 2014, Mississauga was known as a city of growth. McCallion consistently boasted she oversaw among the lowest taxes in Canada and made it easy for companies to do business there. Today, the area is home to more than 60 Fortune 500 companies, including Laura Secord Chocolates, Honeywell Aerospace, Walmart Canada and Kellogg’s Canada.

Succession

As for seeking its independence from Peel, Crombie’s office points to the following as motivation:

Population: Mississauga has the population to warrant becoming an independent city similar to other large municipalities such as Toronto, Hamilton and Ottawa.

Stability: Mississauga is fiscally strong, has strong resident support and has the necessary capacity and experience to operate as an independent city.

Municipal service: A number of duplications, barriers and complexities in municipal service delivery could be eliminated if Mississauga became an independent city.

Future city building: As an independent City, Mississauga would have full autonomy to focus on City initiatives related to its future growth and development.

Cost: Mississauga pays 60 per cent of the overall property tax levy, yet owns only 29 per cent of regional roads.

Getting around Mississauga is, well, you are travelling over a vast area, and traffic these days… But Hwys 401, 403, 410 and the QEW all run for stretches through the city, and there’s no shortage of GO Transit and Mississauga MiWay Transit options.

For sports and recreation, again Mississauga is blessed with numerous recreational winter and summer sports leagues with decades of local history. Using the Streetsville example again, the Vic Johnston Community Centre dates back to 1961, and sits adjacent to Memorial Park and the Credit River.

And, following the Credit River down to well, Port Credit, Memorial Arena is another beautiful old barn, sitting adjacent to Memorial Park and facing Lake Ontario. The park itself serves as host location for some of the area’s largest festivals.

Then there’s the Paramount Fine Foods Centre (formerly Hershey Centre), where the Ontario Hockey League’s Mississauga Steelheads play, and which also is home to a number of community rinks.

Location, location, location

More than 288.42 square kms, 13 kms fronting Lake Ontario; bounded by Oakville, Milton, Brampton, Toronto and Lake Ontario

Key landmarks

• Square One Shopping Centre

• Mississauga Celebration Square

• Living Arts Centre

• Paramount Fine Foods Centre

• University of Toronto Mississauga

• Sheridan College Business School

Select condo projects

Aspire Condominiums by Conservatory Group

Daniels City Centre by The Daniels Corporation

Edge Towers by Solmar Development Corp.

Exchange District by Camrost Felcorp

Pinnacle Grand Park 2 by Pinnacle International

TANU Condos by Edenshaw Developments


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Edge T2: New Release of Suites

New release of suites at Solmar’s Edge T2 in Mississauga

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New release of suites at Solmar’s Edge T2 in Mississauga

After the successful sale of the first of three Towers near Burnhamthorpe and Hurontario in Mississauga, sales have officially begun for Edge T2. Due to overwhelming demand, Solmar has now released more suites for sale on both higher and lower floors.

Available suites at Edge T2 range from 492 to over 1,400 square feet. Sales were fuelled by an amazing incentive program which included: free parking, free locker, free assignment; low lot levy cap, the ability to rent during occupancy, and a 15 per cent initial deposit spread out over 18 months.

Location was also a major contributor to the successful sales of the first batch of suites at Edge T2. According to the City, the major area for population growth in Mississauga over the next few years, by far, will be in the downtown core, surrounding Square One.

The guest speaker at the Edge T2 Grand Opening was Mayor Bonnie Crombie, and she spoke about the new LRT that will be running right in front of Edge Towers, and will connect all of Peel, from north to south, with over 20 kilometres of rapid, reliable transit.

“Edge Towers is positioned well for the major growth coming to Mississauga, especially considering the GO Train station is a five-minute walk away, offering efficient travel to Union Station and the Airport.”

The Mayor went on to say, “Mississauga is known to have a great supply of educated and skilled workers, and is already home to over 60 Fortune 500 companies.

“This is one factor that makes Mississauga a sought after destination of many international companies, and the fact is that they are bringing many new jobs to the City.”

Edge T2 is also just a short walk to the world class, luxury shopping at Square One, with shops like Holt Renfrew, Harry Rosen, and Rolex.

Local residents can also walk to neighbourhood restaurants like Earl’s and Bier Market, as well as Whole Foods, Starbucks, and Sheridan College.

The attendees of the Grand Opening had an opportunity to speak with the developer and his team, and learn about Solmar’s commitment to building a new standard of luxury in Mississauga, one that will make Edge Towers the best quality condominiums on the main downtown corridor of Mississauga for years to come.

Solmar Developments is an Italian family-run business that takes a special pride in what they build, and has been in business for over 30 years.

Attendees of the event had a chance to view the Designer decorated model suite that featured standard finishes like nine foot smooth ceilings, superior quality stainless steel and fully integrated kitchen appliances, full-size front loading washer and dryers, quartz and marble counter tops, and frameless glass shower doors.

The building amenities will also be very luxurious beginning with a lobby that resembles a high end hotel with 24 hour concierge, and include guest suites, party room with fire feature and barbeques, gym, yoga studio, games room, WiFi-lounge, and a galleria.

To view the floor plans and the designer-decorated model suite, and to receive pricing, visit the Presentation Centre, located at 24 Elm Drive West in Mississauga. The Presentation Centre is open from noon to 7 p.m. Monday to Thursday, and from 11:00 a.m. to 5:00 p.m. weekends; closed Fridays.

EdgeTowers.ca


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HIGHRISE FEATURE: Solmar Development Corps

Solmar Development Corp. soaring to new heights

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Solmar Development Corp. soaring to new heights

For almost three decades, Solmar has been at the forefront of the new home building industry in southern Ontario. Crossing all home building genres, from estate manors to elegant condominiums, Solmar puts its signature stamp of excellence on all that it does.

Solmar’s communities are rich in character and a timeless elegance prevails. Because of their ability to balance a modern outlook with classic appeal, each structure stands the test of time.

Edge Tower 2
Edge Tower 2

EDGE TOWER 1 & 2

Positioned in a prime downtown neighbourhood in Mississauga, Edge Tower 2 has now been released for sale, and construction is starting soon on Edge Tower 1. This development is within walking distance to the future Hurontario LRT and the GO station, and is close to major highways, as well as high-end shopping and restaurants.

The cutting-edge design of these towers will feature upgraded finishes like smooth, nine-foot ceilings, frameless glass shower doors, as well as fully integrated stainless steel appliances, custom cabinetry with under valance lighting and stone countertops.

Exceptional luxury is evident as soon as you step into the lobby, with elegant, Venetian plaster columns set against a backdrop of rich, neutral tones. Within the community, residents benefit from the use of a full gym, a yoga studio, a Wi-Fi lounge, a movie theatre and a games room, in addition to guest suites and a party room with a wrap-around terrace.

Suites in Edge Tower 2 range in size from 493 to 721 square feet. A limited-time incentive program includes free parking, a free locker, a low lot levy cap, the ability to rent during occupancy, and a 15 per cent deposit that is extended over 18 months.

edgetowers.ca

PARK AVENUE PLACE

Park Avenue Place
Park Avenue Place

Both towers, 1 and 2, are now under construction in the heart of Vaughan. At Park Avenue Place new home purchasers will bask in the undisputed luxury.

Located at the corner of Jane Street and Riverock Gate, residents benefit from having every amenity that they could possibly want close at hand, including upscale restaurants, shopping, leisure activities and entertainment options, as well as convenient proximity to Highway 400, the subway, GO train, hospitals, Canada’s Wonderland and so much more.

Upon entering the two-storey, grand lobby, a 24-hour concierge is on staff to assist with any special requests. Also included is a state-of-the-art gym, and social/entertainment venues like a theatre room, a games/billiards room, and a party room with a bar and lounge. A rooftop terrace features lush gardens, a barbecue area, a fire pit and sitting areas.

Suites range in size from 635 to 1,656 square feet. All units include smooth, nine-foot ceilings and premium flooring throughout, as well as a stackable washer and dryer, integrated European appliances and a quartz countertop in the kitchen, closet organizers, plus a choice of porcelain tiles and stone countertops in the bathrooms.

Solmar Developments operates under four principal practices – leadership, passion, integrity and quality.

parkavenueplace.ca


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Edge Tower 2

Solmar Developments’ Edge Tower 2 in Mississauga

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Solmar Developments’ Edge Tower 2 in Mississauga

After the successful sale of Edge Tower 1, which is now beginning construction, Solmar Developments is launching the second of three residential high rise towers, near Burnhamthorpe Road and Hurontario Street in Mississauga.

Benny Marotta, owner of Solmar, says, “Edge Towers has the best location in Mississauga since it is on the new Hurontario LRT, walking distance to the GO station, close to major highways, and just steps to the high end shopping and stylish restaurants at Square One.” Residents can enjoy local amenities like Holt Renfrew and Harry Rosen, restaurants like Earl’s and Bier Market, and Wholefoods and Starbucks.

Solmar plans to set a new standard in quality finishes and workmanship on the main downtown corridor of Mississauga, as they have done in Vaughan with their four-condominium project called Bellaria Residences.

Nine-ft. smooth ceilings, superior quality stainless steel and fully integrated kitchen appliances, luxury kitchen cabinetry with under valance lighting and stone countertops, and frameless glass shower doors are all standard at Edge T2.

A timeless elegant style begins in the lobby with rich neutral toned marble and Venetian plaster columns and runs throughout the full range of building amenities that include guest suites, party room with wrap around terrace and fire feature, gym, yoga studio, Wi-Fi lounge, movie theatre and games room.

“We are providing a better incentive program than any of our competitors,” adds Marotta. “Free parking, free locker, free assignment, low lot levy cap, the ability to rent during occupancy, and a 15 per cent deposit that is extended over 18 months.

“I suggest you visit our Presentation Centre and experience our Designer decorated model suite, the value of our quality, and our location.”

Suites in the 40-storey Edge T2 range from 493 to 721 sq. ft.

Visit the Presentation Centre, located at 24 Elm Dr. W. in Mississauga. The Presentation Centre is open from noon to 7 p.m. Monday to Thursday, and from 11 a.m. to 5 p.m. weekends; closed Fridays and holidays.

EdgeTowers.ca


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Edge Tower

Edge Tower

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Edge Tower

Condo buyers in Mississauga have a fabulous choice with new Solmar project

Today’s new condo buyers are more informed and more sophisticated than ever before.

With downtown Toronto new condos selling for $1,200 to $1,400 per square foot, and Vaughan new condos selling at $800 per square foot, Mississauga, Canada’s second largest new condo market, is the best value with new condos available in the $600 per square foot range.

Savvy new condo buyers look for a superior location, an experienced builder with a good reputation, good building design and luxury finishes, proximity to public transit, and well thought out floor plans.

Mississauga’s soon to be released Edge Towers seems to have it all. Solmar Development Corp. commissioned leading GTA Architect Roy Varacalli of Cusimano Architects to design three elegant towers that will be visible from Toronto, and compliment the community of artistic building designs that are soon to define Mississauga as having one of Canada’s most beautiful skylines.

For over 25 years, Solmar home and condo owners have experienced superior quality and workmanship, and this has meant a higher resale value than neighbouring properties.

Solmar has built all across the GTA and southwestern Ontario, from Niagara to Barrie, and prides itself on being known for quality of workmanship and integrity.

General Manager of Solmar, Giuseppe Paolicelli, reports that Solmar’s last completed new highrise project, Bellaria Residiences, four residential towers near Jane and Rutherford in Vaughan, are known to be the best quality buildings in the area despite a number of new projects that have been completed by other developers after Bellaria.

“Our intention is to set a new standard in luxury in Mississauga’s prime downtown corridor that will stand the test of time, the same way we have in Vaughan, with our Bellaria Residences”, says Paolicelli. He is also very happy with his floor plan designs.

Scott Davie of Davie Real Estate, the broker looking after the sales of Edge Towers for Solmar said: “Floor plans make a difference when it comes to resale value. A condominium with well thought out floor plans will be more desirable and have a higher resale value than a building with inferior floor plans.”

“Proximity to public transit is also a key factor in determining superior resale value, and Edge Towers will be a three-minute walk to Mississauga’s new LRT.”

Edge Towers is located on the prime downtown corridor just steps south of Burnhamthorpe and Hurontario, and is said to have a superior location to its current competitors, including more convenient access to Highways 403, 401, 407, and QEW.

Local amenities like Square One, Sheridan College/Ryerson, The Living Arts Centre, and a myriad of local restaurants and shops are all close by.

Edge Tower also offers the full range of building amenities, including 24-hour Concierge service, guest suites, two party rooms, a large outdoor terrace area, a galleria, a Wi-Fi lounge, a gym, and a media room, as well as other elegantly appointed amenities.

“One of my favourite things about Edge Towers is the high level of luxurious finishes,” says Davie. “Just stepping into the sales office will give people an impression of timeless elegance. And I am always happiest when I have a very luxurious model suite and everything is standard.”

Edge Towers features luxury finishes like 9-foot smooth ceilings, superior stainless steel and/or fully integrated kitchen appliances, better quality kitchen cabinets with under valance lighting, wide plank premium laminate flooring, frameless glass mirrored closet doors, frameless separate glass shower doors, and marble or quartz bathroom countertops with undermount sinks.

Solmar pays attention to detail with their choice of luxury finishes and realizes that it can be the subtle things that can really help to define superior quality, like the importance of having larger baseboards and casings.

Davie says: “Both end users and investors who choose a better quality built condominium by a better quality builder in a prime location will be happier. A homeowner will be happier day to day living in the luxury that he deserves, an investor will achieve higher rents and attract better tenants, and both end users and Investors will enjoy a superior resale value.”

Edge Tower One will be 35 stories tall and include 293 upscale, luxury condominiums.

Solmar will be releasing its first Edge Tower for sale, very soon.

For further information visit Solmar.ca


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