Drift off into Dreamland at IDS20
Caesarstone Canada’s latest designer collaboration is truly a dream partnership. Caesarstone is thrilled to be working with celebrated potter, designer and author Jonathan Adler. Our dreamy collaboration will debut at Canada’s largest design exposition, the Interior Design Show 2020 (IDS20) from Jan. 16 to 19 at the Metro Toronto Convention Centre. It’s a deeply engaging and highly Instagrammable installation that transports you into a vibrant fantasy world called Dreamland.
Going into its seventh year, Caesarstone’s Designer Program challenges the status quo of the expected uses for our products and celebrates innovation through partnerships with renowned interdisciplinary designers from around the world, who each offer their forward-thinking perspective on this versatile material. Previous collaborations have included Marije Vogelzang, Snarkitecture, Jaime Hayon, Tom Dixon and more, and we’re excited to add Jonathan Adler to this esteemed group.
Potter, designer and author Jonathan Adler launched his namesake brand after leaving his day job to pursue his first love: Pottery. In 1993, Barneys bought his collection of pots, and five years later, he opened his first store in Soho. Adler’s desire to design all of the pieces one needs to create a flawlessly chic home led to more and more. Today, Jonathan Adler is a design company with retail locations worldwide, a thriving e-commerce site, a full slate of residential and commercial projects and a wholesale business boasting more than 1,000 locations globally. It strives to create luxe and livable interiors that are seriously designed, but doesn’t take itself too seriously.
Adler describes working with Caesarstone’s premium products and talented team as “fab,” and the feeling is mutual. As he says, what could be better than using dreamy materials to create a dreamy environment? We certainly can’t think of anything better than that.
From dream to reality
The Caesarstone x Jonathan Adler Dreamland installation at IDS20 will transform Caesarstone surfaces into a surreal and ethereal, free-floating fantasy. Visitors will walk through a heavenly cloudscape that showcases the versatility of quartz through a variety of colours and textures. Adler challenged himself to design a soft environment using Caesarstone, a material more often associated with straight lines and sharp angles. Lending an airy, dreamlike quality to the space, the exhibit will feature clouds, faces, ostrich feathers, and a giant rainbow arch, in addition to neoclassical columns inspired by Caesarstone’s headquarters in the old Roman port city of Caesarea.
Redraw the boundaries
This year’s collaboration represents Adler’s impeccable commitment to craftsmanship and luxury that we’re excited to bring to life with his creative and unique take on Caesarstone. Inspirational and imaginative, Dreamland pushes the use of our product into all aspects of the home, encouraging homeowners to discover all that’s possible when you dream in colour.