PRODUCT SPOTLIGHT: Customized Refrigeration Reaches New Heights
Select the ideal temperature and food storage solutions with Fisher & Paykel’s latest technology & design
Fisher & Paykel launches a series of beautifully designed Integrated Column Refrigerators and Freezers worldwide, which provide customers true personalization through independent temperature zones as well as the ability to mix and match sizes.
The technology and design is the result of more than four years in development, offering consumers major changes that enhance food storage, access and visibility. At the heart of the new Integrated Columns Refrigeration is Fisher & Paykel’s Variable Temperature Zones. Each unique storage zone has its own bespoke temperature setting or food mode. Customers have a choice on how they want to store food in the freezer using three different temperature settings — Freeze, Soft Freeze and Deep Freeze and in the Refrigerator Zone, there are an additional three modes — Fridge, Pantry and Chill. The company’s ActiveSmart Foodcare technology is at the core of these products, no matter which of the six separate temperature modes you use, it works to adjust airflow and create a stable, even environment that helps keep food fresher longer.
Fisher & Paykel designers developed the Integrated Columns to allow storage flexibility inside a refrigerator. It’s true kitchen perfection from the moment you open the door. From the 15 separate lights inside each Fridge and Freezer that flood every space, through to the quality glass shelving and storage configuration options, Column Refrigerators deliver premium styling as well as the latest in food-care technology.
This line of Refrigerators and Freezers offers true design freedom with seamless kitchen integration options. Integrated Columns can be installed separately or paired to suit individual lifestyles and a specific kitchen design. They are designed to fit flush with custom cabinetry, with a minimal ¹/8″/3mm gap, or using the optional Fisher & Paykel stainless-steel door panels. A stainless-steel interior lining adds to the premium design and quality finish with soft-close, full-extension metal shelf runners; and robust glass shelves with metal trim.
“The design and durability of our Integrated Column Refrigeration comes after thousands of hours of rigorous testing and extensive research among U.S. designers and retailers,” says Shane Rehm, Fisher & Paykel’s chief group engineer for refrigeration product development. “We’ve found customers love the idea of independent compartments inside their refrigerator. We’ve designed products that can be installed individually or paired without the need now for an external heater to avoid condensation,” says Rehm.
Fisher & Paykel has identified a real opportunity in challenging the established built-in refrigeration category, says Fisher & Paykel CEO, Stuart Broadhurst. “Our focus was on designing an integrated refrigeration platform that delivers class-leading food care, high-quality design and reliability, and seamless kitchen integration for the global marketplace,” says Broadhurst.
Fisher & Paykel’s Integrated Columns are now available for presale in the North American market and are progressively launching in New Zealand, Australia, U.K. and China later this year.
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