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Colour Trends for 2017

Colour Trends for 2017

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Colour Trends for 2017

by Samantha Sannella

Each year, new trends in colours emerge. Highly influenced by fashion, interior design finishes, such as paint and fabrics, reflect trends that aren’t as fleeting as fashion but offer sophisticated ways to make their impact lasting. Colour forecasters analyze consumer trends, social movements and global influences to predict colour trends years ahead of time. Colour psychology and colour symbolism are also factored into forecasts.

According to the Institute for Colour Research, people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Knowing and understanding colour trends is an important part of successful interior design.

After several years of softer lighter colours, rich saturated tones lead the trend, adding vibrancy to interiors. Shades from the purple and violet end of the spectrum are particularly directional this year. Many of the leading paint companies have chosen their colours of the year from this colour family, ranging from Beauti-tone’s soft, mauve-grey, You Look Mauve-lous to Benjamin Moore’s bolder, deep black-purple, Shadow.

Pantone’s 2017 View Home and Interiors palettes offer seven themes. Each theme contains several colour predictions. Leatrice Eiseman, executive director of the Pantone Color Institute, told the press that the choices invoked “a renewed sense of imagination in which color was appearing in a context that was different than the traditional,” that the hues “surround us in nature,” and that they “evoke a spectrum of emotion and feeling.”


Benjamin Moore, chose 23 colours for their 2017 colour palette, but its top pick for colour of the year is Shadow, a rich, royal amethyst. “Allusive and enigmatic, Shadow is a master of ambiance. It is a colour that calls to mind a ‘past’, yet it can also make a contemporary, colour-confident statement,” said Ellen O’Neill, Creative Director. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”

 

Taking the top spot as the PPG Paints brand colour of the year is a soft, muted purple with grey-blue undertones called Violet Verbena. Pairing well with timeless grey, brown, green and deep blue, it is a versatile colour that blurs the boundaries of young and old or male and female, and it works well in any room, according to Valerie Jager, Associate Marketing Manager for the PPG Paints brand. “The 2017 colour palette is made up of classic shades with a contemporary spin,” Jager said, explaining that next year’s earth tones are more vibrant and steeped in pigment than the natural hues of the past. “Rooted in tradition, the colours are warm and toasty, emitting an air of stability and balance.”

 

Beauti-Tone, a division of Home Hardware, is celebrating the launch of its colour of the year, You Look Mauve-lous, one of 35 colours in the Simon Chang Model Home Trend Colour Collection. “These 35 colours are the hues that bring balance and harmony into our homes.” “I love that our colour-of-the-year, You Look Mauve-lous is both simple and complex at the same time,” says Simon Chang. “It is one of those shades you look at and think, what is that colour? While its roots lay in the mauve family, the colour is greyed down making it a timeless, highly usable backdrop for any room.

Anchoring the trend for dusty violet is the inspiration of nature for colour choices. A return to beiges, rich browns, botanical greens and clay greys round out the trends. Several colour forecasters have also cited honey yellow as a growing trend. Blues hint toward the green with pale and saturated teal rising in popularity.

 

Sherwin-Williams have chosen Poised Taupe as their colour of the year. This timeless neutral is modern, classic and a beautiful balance of warm and cool. According to Sherwin Williams, the 2016 industry shows revealed a surprising transition from grey to taupe. Both contract and consumer colours and products have been focused on grey as the key neutral — although grey is still important, we have seen a significant shift in materials and finish color to warmer expressions of neutral.

“Matteness” is another important part of the colour forecast as this enhances the softness of the saturated colours. Blues and purples are warm and colour temperatures offer hints of red, orange and yellow. Metallics, especially bronze, copper and brass will continue to be an important part of interior design and mixed metals is on the rise. Matte paint colours offer a distinct contrast to the metal trend and help with a holistic colour palette. Digital technology has a fringe influence on colour and popular in niche markets: colours that appear shifted or changed when you observe them from different angles.

2017 COLOUR OF THE YEAR

PPG: Violet Verbena (PPG1169-5)

Benjamin Moore: Shadow (2117-30)

Beauti-Tone: You Look Mauve-lous

Sherwin Williams: Poised Taupe (SW 6039)

Dulux: Starry Sky (70BB21/147-A1518)

CIL: Antique Violet (50BB 46/091 | V37)

Sico: Mozart (6172-52)

SAMANTHA SANNELLA, BFA ID, M ARCH, is a designer, educator and principal at Urban Retreat Homes and an internationally renowned expert in the field of design and architecture. She is a columnist for RENO&DECOR magazine and editor of the Ontario Design Trade Sourcebook.

urbanretreathomes.com

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Paint Forecast - 2015

2015 Paint Forecast

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2015 Paint Forecast

by Catherine Daley

Neutral is OUT and Colour is IN

When it comes to paint colours for 2015, it’s all about self expression. Paint companies have introduced some bold and sassy colours for the coming year, reflecting a heightened confidence level amongst Canadians.

Photos courtesy of Benjamin Moore®, PPG Pittsburgh Paints®, DULUX®, Sico® and Beauti-Tone.

SICO®

SICO® Paint highlights a blue theme with shades ranging from aqua to deep slate, along with fruity reds and jewel tones.

 

BENJAMIN MOORE®

BENJAMIN MOORE® has taken their cue from the environment, and introduces Guilford Green as their signature colour. It’s a silvery green hue like the underside of leaves blowing in the wind, which complements both modern and traditional styles. Their 2015 colour palette includes green, blue, blush and berry shades.

“We chose Guilford Green as our 2015 Colour of the Year, because it can be the hero or the highlight in any room, enhancing the architectural identity of a space,” says Ellen O’Neill, creative director at Benjamin Moore. “Guilford Green is the perfect thread to connect nature, spaces and interiors with colour schemes that signify fresh energy and growth.”

A sense of optimism prevails in Benjamin Moore’s balanced palettes, which also include Seahorse, Cinnamon Slate and Radicchio. Using warm, cool, dark and light layers of the same hue injects a fresh, cohesive approach when designing a home. Additional layers of texture are created by using various sheens of paint.

 

BEAUTI-TONE

BEAUTI-TONE’S trending colour is a blue-jeans-inspired shade called Fishing for Compliments. “Next year, beautiful blues will surround us, in fashion and at home, “says Bev Bell, creative director, Beauti-Tone Paint and Home Products Division, Home Hardware Stores Limited.

 

DULUX®

DULUX® unveils a colour palette reminiscent of exotic global destinations with rich, diverse colours. They announced Tropic Night as their 2015 colour of the year, a vibrant blue that evokes images of a sparkling Caribbean Sea.

 

PPG PITTSBURGH PAINTS®

PPG PITTSBURGH PAINTS® brings it all home with an in-store colour workstation. Available at dealers of PPG Pittsburgh Paints across Canada, integrated digital touch screens allow consumers to virtually choose a paint chip and paint the walls of a room setting of their choice. By scanning the chip into the computer, they can view different colour schemes to best suit their decor. “The new PPG Colour Work Station is designed to provide added ease and inspiration in the colour selection process,” says Dee Schlotter, North American colour marketing manager, PPG Architectural Coatings.

Consider the following tips from PPG Pittsburgh Paints when dealing with challenging spaces.

  • Small rooms can appear larger by using a unified colour. Paint the trim in the same shade as the walls. This technique fades defining lines, while making the room feel more spacious.
  • To avoid the tunnel effect of a long hallway, paint the two parallel walls different colours. Select a mid-tone for the one wall and then choose a hue two shades lighter on the same colour strip. This will make the hall appear wider. To add interest, choose a standout colour for the end wall.
  • To help distract from clutter and showcase collectibles, consider using a bold tone on the back of shelves or glass-faced cabinets.
  • And contrary to popular belief, most designers agree that ceilings don’t have to be painted white. In fact, a white ceiling can be a distraction. Again, opt for a creamier shade to complement the wall colour, or use a dark, matte finish to highlight a beautiful light fixture and add drama to a room.
PPG Pittsburgh Paints’ THE VOICE OF COLOR® program introduces a collection of four new colour palettes, which includes Blue Paisley – one of the featured colours of the year.

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