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Plaza awarded Tarion 2020 highrise Builder of the Year

Plaza awarded Tarion 2020 Highrise Builder of the Year

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Plaza awarded Tarion 2020 Highrise Builder of the Year

Plaza was recently named the winner of the 2020 Homeowners’ Choice Award for Highrise Construction from Tarion Warranty Corp. The awards are the only ones where Ontario’s new-home buyers vote to recognize builders based on excellence in customer service.

Scott McLellan, senior vice-president, Plaza
Scott McLellan, senior vice-president, Plaza

“These awards are based on customer experience and service opinions gathered from homeowners through an independent survey process,” says Peter Balasubramanian, president and CEO of Tarion. “As we continually work to modernize our organization to ensure fairness and predictability across the sector, we want to congratulate builders such as Plaza (which) have contributed positive experiences for so many Ontarians.”

Plaza is actually a repeat winner of the prestigious awards, having won the Tarion Builder of the Year in 2018.

“Our commitment to our purchasers starts at the point of sale,” Scott McLellan, senior vice-president of Plaza, told Condo Life. “All of our salespeople are employees of Plaza and are trained in-house so that they have a full understanding of the project. If there is any specific enquiry or change requested by the purchaser, the salesperson contacts us immediately to ensure a quick response.

“After buying a suite, purchasers are then referred to a Plaza concierge, who can answer any questions regarding the purchasing process. They are sent constant updates regarding the sales progress, status of the project and treated in a personal way as a member of the Plaza family. We encourage an open-door policy with all our purchasers and invite them to call us any time if they have any questions before they move in.”

Prior to moving into their suite, purchasers do a walk-through of their unit with a Plaza inspector, “and in nearly all cases there are zero deficiencies,” says McLellan. “If, in fact, one finds a deficiency, it is addressed immediately or the minute we are able to secure the right trade to do so.

“Our primary goal is to ensure every purchaser has a strong sense of trust that Plaza responds to every question or issue without delay.”



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Local Focus - Toronto

Toronto – in demand and on the rise

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Toronto – in demand and on the rise

Largely considered the pinnacle of the condo boom we’re seeing these days, Toronto still does boast some good lowrise home options. Supply and pricing of those homes, however, is another matter.

That’s what happens when you combine a strong economy and rising population with limited new and resale home supply.

Indeed, the Toronto Regional Real Estate Board (TRREB) is forecasting at least 10-per-cent price growth in the GTA this year to $900,000, up from $819,319 in 2019. And on the new home side, 2020 began on a strong note, with 2,106 total new home sales in January, up 65 per cent from January 2019 and 14 per cent above the 10-year average, according to the Building Industry and Land Development Association (BILD). The benchmark price for new single-family homes was $1.09 million.

Booming economy

“Toronto’s booming economy has brought with it housing affordability challenges that will continue throughout the next decade,” says Frank Clayton, senior research fellow, Ryerson University’s Centre for Urban Research & Land Development.

“Both the provincial and municipal governments must support a massive increase in the supply of all types of housing and tenures as priority number one and quickly transform the land use planning system to make this happen.”

Long considered one of the most multicultural cities in the world, Toronto boasts a collection of distinct communities, including East York, North York, Scarborough and Etobicoke.

Some of these areas, in fact, now represent areas of growth for new lowrise housing, given that larger master-planned communities of single-detached homes are fewer and farther between. Much of the focus now is on the socalled missing middle, those smaller developments such as townhomes that represent a real opportunity for new ground-oriented homes in the city.

Culture and entertainment

Find a way to buy and live in Toronto, however, and you likely will love it.

Toronto offers a vast array of culture and entertainment options, from the National Ballet of Canada, Toronto Symphony Orchestra, to the Art Gallery of Ontario, Royal Ontario Museum and more.

For the sporting sort, Toronto has a handful of pro sports teams – the Toronto Maple Leafs, Toronto Raptors, Toronto Blue Jays, Toronto FC and Toronto Argonauts – and is home to the Hockey Hall of Fame.

The Toronto International Film Festival (TIFF) is an annual event celebrating the film industry and attracts many movie stars and a-list players. And the Toronto Caribbean Carnival, formerly known as Caribana, attracts more than one million people every summer.

Other points of interest include the Toronto Zoo, the Ontario Science Centre, Harbourfront, Fort York, the Distillery District, Ripley’s Aquarium, the CN Tower and the Canadian National Exhibition.

And of course, as a large metropolitan city, great shopping areas include the St. Lawrence Market, Kensington Market, the Toronto Eaton Centre, Sherway Gardens and Yorkdale Mall.

Though a subject of some debate due to the challenges with keeping up with all the growth, transit and highway infrastructure is undergoing major expansion all over the city. The TTC moves almost two million people throughout the city every day on subway, buses, streetcars and LRT lines, while GO Transit links Toronto with the surrounding regions of the GTA. Highways include the 400 series (401, 403, 404, 407 and 427), the Don Valley Parkway and the Queen Elizabeth Highway.

Location, location, location

This provincial capital of Ontario and the most populated city in Canada is located on the shores of Lake Ontario; Population 2,954,024

Key landmarks

  • CN Tower
  • High Park
  • Ontario Science Centre
  • Ripley’s Aquarium
  • Toronto Eaton Centre

Select housing developments

East Station by Mattamy Homes

Fairfield Towns by Plaza

Lake & Town by Menkes

Origins of Don Mills by Mattamy Homes

Terraces at Eglinton by Nascent Developments

The Belmont Residences by Caliber Homes

The New Lawrence Heights by Context Dev. Inc.

The New Lawrence Heights by Metropia

Twelve on the Ravine by Geranium


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The Entertainment District

The Entertainment District – prestigious destination on the rise

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The Entertainment District – prestigious destination on the rise

Long a hot spot filled with some of the city’s best theatres and restaurants, Toronto’s Entertainment District is in full-on transition mode – into also becoming one of the most prestigious condo destinations.

Indeed, if you haven’t been to the Entertainment District lately, you’re in for quite the surprise. You might not even recognize this booming neighbourhood.

Play, eat and live

Yes, the same Entertainment District punctuated by landmarks such as Roy Thompson Hall, the Princess of Wales Theatre, and Canada’s Walk of Fame, known as a place to play and eat, is now becoming known as a place to live.

With big name developers such as Great Gulf, Empire Communities and Plaza building signature projects in the area, the neighbourhood is alive with redevelopment. Population growth is on the rise, not just from new residents, but also from new businesses and an expanding bar and restaurant scene.

Born in the 1990s essentially as an entertainment and tourist hub, with a burgeoning nightclub scene elbowing its away among the existing theatres and restaurants, the early 2000s brought the first wave of a condo boom.

More recently, SoHo Metropolitan Hotel & Residences, Festival Tower, and Bisha Hotel and Residences are among some of the notable condo projects that are up and running.

Abuzz with excitement

One key cultural attraction, TIFF Bell Lightbox, opened in 2010 on the northwest corner of King Street and John Street. The first five floors of this 42-storey tower serve as headquarters for the Toronto International Film Festival, while the Festival Tower residences sit atop. With TIFF Bell Lightbox serving as host to countless international stars and pre-screenings during the annual festival, the area is often abuzz with excitement.

Add to this, more recent landmark developments such as Nobu Residences, being built by Madison Group, and you have an expanding array of notable residential opportunities.

Then there’s Wahlburgers (of the Wahlburgers restaurant chain and famed brothers Donny and Mark Wahlburg), and the popular Loose Moose and other hot spots… all of it a stone’s throw from the Rogers Centre, Scotiabank Arena, Ripley’s Aquarium, the CN Tower and Metro Toronto Convention Centre.

Transition to excellence

And more is on the way. Great Gulf is proposing Mirvish+Gehry, a two-tower condo project atop two six-storey stepped podiums with 85,000 sq. ft. of multi-level retail space. And CentreCourt is building No. 55 Mercer at the corner of Mercer Street and Blue Jays Way, the site of Wayne Gretzky’s restaurant.

All of it adds up to an area in transition indeed – to excitement and excellence.

Location, location, location

Bordered by Spadina Avenue, King Street West, University Avenue and Front Street.

Key landmarks

  • Roy Thompson Hall
  • Princess of Wales Theatre
  • TIFF Bell Lightbox
  • Rogers Centre
  • Wahlburgers

Select housing developments

101 Spadina by Great Gulf

101 Spadina by Devron Developments

Bungalow on Mercer by Kalovida

Central • 38 Widmer by Concord Adex

Empire Maverick by Empire Communities

Encore at Theatre District by Plaza

Four Eleven King Condominiums by Great Gulf

Four Eleven King Condominiums by Terracap

No 55 Mercer by CentreCourt


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Savvy condo purchase begins with the builder

Savvy condo purchase begins with the builder

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Savvy condo purchase begins with the builder

by Scott McLellan

Fall typically brings a flurry of new condo launches and if you’re a buyer contemplating getting into the market, the choices may seem overwhelming.

Let me help simplify the purchase decision process for you: Begin with the builder. The builder is vital to a project’s success. Choose the right one, and you can be reasonably assured that your future home or investment property will meet your expectations.

Seek out a builder who is experienced in condo development and construction. Research the builder’s history. Does the company have a proven track record and have the financial resources needed to fund a project from pre-construction sales through to occupancy? You want to have confidence when you put your deposit down on a condo unit that the building will get finished and you’ll be able to take occupancy a few years in the future – and not to be disappointed to learn down the road that your intended project has been cancelled.

Check out the builder’s sites and prior buildings. Remember the golden rule of real estate – location, location, location. This adage is as relevant today as it ever was with land prices soaring and prime sites hard to come by. The top builders tend to have the best sites in the most desirable neighbourhoods, on transit lines, close to shopping, restaurants and services. Condominiums on or in close proximity to transit, whether you are in downtown Toronto or in suburban locations such as Mississauga or Vaughan, make the best investments. They will have greater price appreciation and market appeal in the future than condo buildings in secondary locations.

See who is on the builder’s team. Does the builder use top architects and designers known for their excellent work? A beautiful building with superb interior design and well-planned suites will have more value, not just as an investment, but as a place you’ll enjoy living in and take pride of ownership in. A well-designed suite can pack a lot of efficiency into a compact space and maximize function. If you’re an investor buyer, you’ll be able to command higher rents and attract quality tenants.

Check out the level of finishes the builder offers as a standard. Everyone appreciates quality appointments such as stone countertops, stainless steel appliances, engineered hardwood floors and porcelain tile, and this add value to a suite. What amenities are offered? Is the builder offering amenities that are relevant to what you need and want? The best builders are on top of the trends, offering facilities such as outdoor landscaped terraces with barbecues and fire pits, lounges, theatre rooms, kitchens and party rooms for socializing with friends, and state-of-the-art fitness rooms. If you plan to raise a family in your condo, you may want a playroom in the building. If you work from home, a co-working space or a room to meet with clients could be on your wish list.

Investigate a builder’s track record. Do they complete their projects on schedule? What is their record with Tarion, the home warranty program? Have they had conciliations or claims against them? Obviously, you’ll want to choose a builder with an untarnished record and a reputation for delivering suites with zero deficiencies, along with excellent customer care.

If you begin your condo search with the builder and keep this advice in mind, odds are that you’ll find a suite you’ll be happy with and one that will provide financial benefits as it appreciates in value.

Scott McLellan is Senior Vice President at Plaza.

Plaza recently earned the Highrise Builder of the Year honour at Tarion’s annual Homeowners’ Choice Awards for excellence in customer service.


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Theatre District Condos

Theatre District Condos

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Theatre District Condos

Phase 2 of Plaza’s blockbuster condo brings a cool urban lifestyle and international hotel to prime downtown location

Tarion’s 2018 High-Rise Builder of the Year, Plaza, is launching the sequel to the first phase of Plaza’s Theatre District Condominiums that promises to be another blockbuster in the heart of the Entertainment District.

Locations simply don’t come any better than this for urbanites who appreciate culture, entertainment, fine dining and a sophisticated lifestyle. The first phase of Theatre District Condos at 8 Widmer Street, consisting of a residential 49-storey tower and six historic townhouses, sold quickly.

The development is in the midst of some of the city’s most desirable shopping, nightlife and dining options. It’s a highly walkable neighbourhood well-served by transit and offers easy access to the PATH system.

Phase 2 at 28 Widmer, at the corner of Adelaide, will incorporate a hotel owned by the international Riu hotel chain on the first 24 floors, with a 23-storey residential condo above. While Widmer is a quiet, residential street, it’s steps from the vibrancy of the Entertainment District and the action of the annual Toronto International Film Festival.

“Riu identified the Toronto marketplace 10 years ago as a location they wanted and the Theatre District location is one of the best, if not the best, urban location in the country,” says Plaza’s Scott McLellan. “The Toronto hotel is Riu’s first venture in Canada.”

The hotel will be a separate entity from the condos, with its own entrance, elevators, and amenities. It’s expected to attract many international guests, as well as North American visitors.

McLellan says Riu urban hotels have a different concept than their all-inclusive Caribbean resorts. While the Theatre District will incorporate a bar and a restaurant that will servebreakfast and lunch, the idea is to encourage people to get out and explore the neighbourhood’s cafes and restaurants.

Buyers of the residential condos will also enjoy a sophisticated lifestyle in the heart of one of the city’s most exciting neighbourhoods. “It’s become an increasingly popular place to live,” says McLellan. “People want to be part of the energy of the area, close to great restaurants, theatres, TIFF and Billy Bishop Airport.”

The architecture of the Theatre District Condominiums, designed by Quadrangle Architects, respects the King West neighbourhood’s heritage flavour while incorporating modern elements. The materials, scale and detailing of the two towers’ 11- storey podiums pay tribute to the 1920s Art Deco-era Commodore Building immediately west of Adelaide. The towers use faceted, shaded metal panels within an elegant pattern.The hotel and condominiums of 28 Widmer are seamlessly interwoven in the tower design, and the upper level residential suites enjoy expansive downtown views. The two towers’ individual lobbies are connected internally and they share amenity spaces at the ground floor and the third floor of the podium at 8 Widmer.

Responding to feedback received from buyers in the first phase, McLellan says Phase 2 will include many larger suites, with 70 per cent of the units offered as two or three-bedroom layouts, with the remaining 30 per cent one-bedroom or one-bedroom with den. “There is a demand for larger suites and a lot of people are understanding if they are going to be living downtown in the future, they are going to want to live in space. In the first phase, the larger units sold quickly.”

Some two-bedroom units are 675 square feet with an internal second bedroom, while others are 720 square feet with all bedrooms having windows. The shape of the building has allowed Plaza to create many very nice corner units. Units will range from the low $600,000s to $1.7 million, still affordable when compared to detached home prices in the city.

Residents also benefit from a Triple A location and first-class amenities including outdoor pool, fully equipped gym and party room. They’ll also be in an amenity-rich neighbourhood that includes some of the city’s best retail stores and restaurants.

To register for Phase 2 of this exciting development visit Plaza.


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The Tarion Highrise Builder of the Year is launching two exciting new condo projects, continuing its commitment to excellence

Plaza, the Tarion Highrise Builder of the Year for 2018, is not only recognized for its zero deficiencies in virtually every suite, but also for their outstanding customer service. This award focuses solely on customer service, based on feedback from homeowners before, during and after move-in to their new home.

The company has garnished a reputation for quality construction together with high level standards in its buildings, and is known for offering home buyers some of the best locations in Toronto.

This year will be no exception as Plaza prepares to launch two exciting new condo projects in two of the city’s most desirable neighbourhoods, Bloor West Village and North York. Like other Plaza projects, these two developments will be on transit lines.

Plaza knows from feedback gathered from its buyers that subway access is a priority for them, says Scott McLellan, senior vice president at Plaza. These buyers also want the advantages that come with living in walkable neighbourhoods.

Plaza’s Jane and Bloor site will offer an opportunity to live in popular Bloor West Village with its retail shopping and is within walking distance of the city’s famous High Park and many other parks.

“This one is exciting and it’s a different kind of market,” says McLellan. “I think we are going to see a lot of move-down buyers. It’s almost considered South Etobicoke and is in the Humber View, South Kingsway area. There will certainly be demand from empty nesters who want to downsize from large homes in the area, but I also see young professionals making a buying decision here as it will be metres from the Jane St. station. There will be a significant retail component along Bloor, keeping with the tradition of Old Bloor Village with shops you can walk to.”

“We have seen buyers who are purchasing two and three-bedroom suites, anticipating future family living, as well as a lot of 50-year-olds, knowing they’ll need space,” says McLellan. “Empty nesters want space for the grandkids to stay.”

Residents will enjoy living in a lively neighbourhood with an eclectic mix of 400 shops, restaurants, schools and services. It’s where you can shop for clothing boutiques, browse for a favourite read in a book store or for artwork in a local gallery, or enjoy an espresso or tea at a café or bakery. The Village boasts a rich array of dining choices, with restaurants dedicated to Vietnamese, Italian, Thai, Polish, Greek, vegan foods, to name just a few. Bloor West Village is the site of many events throughout the year, including the world’s largest Ukrainian Festival, Bloor West Street Fest and Santa in the Village.

With all the neighbourhood has to offer, it also has the distinction of being on two transit lines: the current Bloor-Danforth subway line and the coming LRT line that will run along Jane St. from Pioneer Village Station to Jane Station.

For buyers who prefer the uptown North York lifestyle, Plaza will be launching a 420 suite condominium at Yonge and Finch, with everything one needs to live a well-rounded urban lifestyle. The Finch subway, buses and close proximity to Highways 401 and 404 make getting anywhere a breeze. Just a short distance away is the Yonge Sheppard Centre, a major shopping centre that is undergoing a $300 million upgrade, and Mel Lastman Square, a public park with open space, a garden court, outdoor amphitheatre, fountains and reflecting pool, the location for many annual community events.

“This building will offer an affordable ownership alternative for those who want to stay in the Willowdale area,” says McLellan. “We have designed 75 per cent of the suites to be two-bedroom units or larger.”

North York is a city within a city, with excellent shopping, entertainment venues, numerous restaurants and cafes and parks. Along Yonge Street, it gives the vibe of sophisticated, bustling metropolis, yet a more tranquil atmosphere can be found just a few blocks away along quiet residential streets.

Buyers at both of these coming projects can expect more than exceptional locations. Since 1982, Plaza has been committed to providing a high level of standard quality in every condominium it builds. Plaza was among the first developer to include finishes such as granite countertops, stainless steel appliances, marble bathroom counters, porcelain tile, engineered hardwood and halogen lighting as standard features.

For more information about Plaza or its coming projects, visit PurePlaza.com.


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Theatre District Condominiums

Theatre District Condominiums

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Theatre District Condominiums

Landmark architecture and a coveted location set new Plaza condominium apart

As its name suggests, Theatre District Condominiums is a dream location for anyone who enjoys the arts, entertainment and a sophisticated urban lifestyle.

The project, coming soon from Plaza, is in the coveted Entertainment District, in the midst of some of the city’s most desirable shopping, nightlife and dining options. It’s a highly walkable neighbourhood that’s well served by transit and offers easy access to the PATH system.

Theatre District promises to be a landmark development, incorporating three distinctive elements: a south residential 49-storey tower, six historic rowhouses at 8 Widmer Street, and a north tower at 28 Widmer at the corner of Adelaide that will include a new international 26-storey hotel and 23-storey residential condo. Widmer is a quiet residential street just steps from the action of the Entertainment District and the excitement of the annual Toronto International Film Festival.

Theatre District Condominiums will respect the King West neighbourhood’s heritage flavour while exemplifying the best in urban living, says Les Klein, principal of Quadrangle Architects. Quadrangle has played a vital role in the revitalization of Downtown West, with key projects that helped to define the community identity, including 299 Queen Street West (originally home to CityTV and MuchMusic) and Studio on Richmond, an elegant two-tower condo development.

The materials, scale and detailing of Theatre District towers’ 11-storey podium pays tribute to the 1920s Art Deco-era Commodore Building immediately west of Adelaide in what used to be the Fashion District. The slender towers above the podiums use faceted, shaded metal panels within an elegant pattern to accentuate the verticality of the structures and offer expansive windows to emphasize the views. The hotel and condominiums of 28 Widmer are seamlessly interwoven in the tower design, and the upper level residential suites enjoy expansive downtown views. 8 Widmer’s tower employs a similar architectural vocabulary, rotated 90 degrees to the main axis of 28 Widmer to maximize views, says Klein.

The towers’ individual lobbies are connected internally and they share amenity spaces at the ground floor and the third floor of the podium at 8 Widmer.

“Thinking about the two towers, we wanted to make them feel like part of a family, not to be identical or even fraternal twins,” says Klein. He says one of the cool things about Toronto is that “you can turn a corner and have a completely different experience. In some neighbourhoods, around every corner there is delight and surprise. We love to build on that sense.”

The six rowhouses that are part of the Theatre District Condominiums site provided the opportunity to create that surprise. They will be restored to their former glory in accordance with heritage guidelines and offered as live-work units. Klein says one dilemma was how to pay homage to the rowhouses in the centre of the development and not have the north tower block the view of them from the corner. The answer was to literally cut out the first two floors of the podium and create a large canopy that forms the entrance on Adelaide.

“It’s a lovely time warp and the canopy hangs over it in a magical way. All of a sudden, you go around the corner and you’re suddenly on an 18th century street,” says Klein. “These are going to be restored as proud examples of worker housing, but with a modern flavour catering to the worker of today who wants to integrate work, live and play. There will be six distinct addresses and will be a unique opportunity. Plaza has a vision of how this will provide an opportunity for incubator businesses and entrepreneurs.”

Tower residents will enjoy first-class exclusive amenities at Theatre District Condominiums, including an outdoor pool, fully-equipped gym and party room, says Scott McLellan, Plaza’s senior vice president. They’ll also be able to appreciate the amenity-rich neighbourhood that includes some of the city’s best retail stores and restaurants.

The suites are priced so a wide variety of buyers will be able to take advantage of the city lifestyle in a Triple A location.

“We have junior one-bedroom suites priced from $375,000 to $400,000, perfect for first-time buyers and empty nesters who want to have a place to hang their hat in the Entertainment District,” says McLellan. Those units will also attract investor interest.

Plaza has enjoyed great success with its well-designed two-bedroom, two-bath suites at other projects, and these will be part of the mix at Theatre District (including corner units), 625 to 650 square feet in size, priced from $595,000 to $625,000. A generous 15 per cent of units has been allocated to three-bedroom units of 812 to 884 square feet in size, priced from $775,000 to $990,000, including the penthouse and lower penthouse floors.

With its juxtaposition of heritage and contemporary elements, sophisticated residential living and dynamic street, Theatre District epitomizes the best in urbane city living.

To register, visit PurePlaza.com/Toronto-Condos/Theatre-District/Register.


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Plaza to fund Toronto’s first-ever outdoor classroom

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Plaza to fund Toronto’s first-ever outdoor classroom

Plaza set to launch Toronto condo development in Bloor West Village

Plaza  made a $10,000 contribution to St. Pius X Catholic School in the west end of Toronto, which will help build the first-ever outdoor classroom in the city. City Councillor Sarah Doucette, Plaza vice president Scott McLellan and St. Pius X principal Pasquale Tari were all in attendance at the school on November 28 for the presentation of the cheque.

Plaza will be launching the 2452 Bloor Street West Condos in 2018, just steps from the school.

The new Plaza Outdoor Classroom will be built beneath four 15- to 20-year-old trees with five large handcrafted wooden log benches for seating of up to 30 children. It will be a stunning but practical landscaping project to be used year-round by the community and the school’s 600 junior kindergarten to Grade 8 students.

Plaza’s Scott McLellan, right, with some students from St. Pius X Catholic School.

“It is our hope that we will be launching our new project in the area some time in 2018,” said McLellan. “Our commitment to this school is another example of Plaza’s philosophy of becoming a part of the communities in which we build.”

Located at 2452 Bloor Street West and Jane Street, the new condo development by Plaza will have 14 stories and 244 units.

For over 20 years, the Plaza philosophy of providing a uniformly high level of quality in every condominium has made the Plaza name synonymous with lasting value in design and finish. Plaza Urban Residential Communities were among the first condominium developers and builders in Toronto to include such finishes as granite counters and floors, marble bathroom counters and floors, halogen lighting, undermount sinks, porcelain tile, engineered hardwood floors and stainless steel appliances as standard features rather than upgrades.



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Builder Profile: Plaza

Builder Profile: Plaza

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Builder Profile: Plaza

A tale of two midtowns has been a success story for leading condo builder Plaza

Both Plaza Midtown in the Yonge and Eglinton neighbourhood of Toronto and Mississauga Square in Mississauga have been resounding hits with buyers who appreciate the advantages of midtown living.

While one in is a major urban metropolis and the other in a bustling western suburb, what both projects share are transit-oriented locations, a wealth of amenities and designs in tune with the market.

Plaza Midtown, in the Yonge and Eglinton neighbourhood, was an immediate success when it launched earlier this year. Almost 80 per cent of its 549 units are sold, with construction slated to start in early 2018. The project between Holly Street and Dunfield Avenue will have two towers, 34 and 27 storeys, and eight townhomes in what’s becoming Toronto’s most sought-after neighbourhood.

Mississauga Square
Mississauga Square

Yonge-Eglinton is highly walkable (with a near perfect WalkScore of 98) and provides easy access to the subway and the new Crosstown LRT line. The neighbourhood is home to numerous shops, restaurants, offices, schools and parks so everything residents need or want is close to home.

Plaza has found that its generously designed two-bedroom suites have struck a chord with buyers and those plans are included at Plaza Midtown, along with one-bedroom plus den and three-bedroom units. Many of the two-bedroom plans (710 to 740 square feet) are on corners or in wide-shallow configurations and the three-bedroom suites are 825 to 900 square feet in size.

In a neighbourhood where a semi-detached home in need of extensive updating is priced at $1.2 million or more, Plaza Midtown’s spacious suites present an attractive and more affordable option for many buyers.

At this point only a limited number of suites are still available with one-bedroom plus dens from $575,000, two-bedrooms from $705,000 and three-bedroom suites from $850,000.

Mississauga Square lobby.
Mississauga Square lobby.

“We have buyers who are purchasing two and three-bedroom suites, anticipating future family living, as well as a lot of 50-yearolds buying for the purpose of moving there, knowing they’ll need space,” says Scott McLellan, senior vice president at Plaza. “Empty nesters want space for the grandkids to stay.”

A prime midtown location also defines Plaza’s Mississauga Square at Hurontario Street and Eglinton Avenue. It will be on the new Metrolinx LRT line, to run 20 kilometres from Port Credit to Brampton with 22 stops. In the first few days of its launch in early 2017, more than 300 of its 402 units (including 19 townhouses) sold, proving that location and price continue to be a winning combination.

“The new transit hub is near our site and you can be to Brampton in minutes or to the GO Station at the lakeshore in eight to 10 minutes,” says McLellan. “We are getting buyers from all over, but a lot are from Brampton, as well as some who grew up in Mississauga but have jobs in Toronto. They are suburban west end people, it’s their home and they don’t want to be anywhere else.”

The LRT will provide service GO Transit and MiWay bus terminals, as well as Square One shopping mall and the Hazel McCallion campus of Sheridan College. Highways 401, 407 and 403 are within a three-minute drive of Mississauga Square, making it easy to commute anywhere in the GTA or beyond.

Plaza Midtown
Plaza Midtown

The Square One shopping mall is within minutes’ drive, though within the immediate vicinity of Mississauga Square are coffee shops, pubs, restaurants, banks, a drug store and big box stores, as well as independent small and medium-sized businesses.

Mississauga Square buyers can expect their units to have good appreciation as the neighbourhood is designated as a key growth area and is undergoing redevelopment. Suites include one-bedroom units from 484 square feet in size and priced at $325,000 to 541 square feet at $335,000. Plaza’s popular two-bedroom suites are offered in Mississauga, ranging from from 634 to 749 square feet in size and priced from $420,000 to $495,000.

Condo amenities include outdoor pool, barbecue and lounge area, while inside is a fitness room, pool, party room and lounge. Buyers will appreciate the high quality standard features such as window coverings, Whirlpool appliances, laminate flooring and granite countertops.

At all of its projects, Plaza is committed to excellence in design as well as offering the best transit-oriented locations. Plaza has an established reputation for its excellence in customer service and dedicates more customer care representatives to a project than most other builders. Plaza takes pride in its proven ability to deliver new suites that have zero deficiencies.

For more information on Plaza Midtown, Mississauga Square and other projects from Plaza, visit PurePlaza.com.


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Builder Roundup: Plaza

Builder Roundup: Plaza

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Builder Roundup: Plaza

Plaza continues its winning streak, whether in the 416 or 905

Whether it’s in downtown Toronto or 905 hotspots Mississauga or Vaughan, Plaza continues its winning streak for creating sought-after new condo addresses in the best locations.

Plaza has just launched Mississauga Square at Hurontario Street and Eglinton Avenue, one of that city’s hottest up-and-coming locations, to early success, selling in excess of 300 units in the first few days. There were 402 units, including 19 townhouses, available.

In March, it launched the highly anticipated Plaza Midtown Condos in Toronto’s popular Yonge-Eglinton neighbourhood. The condos in 34 and 27-storey towers, along with eight townhomes, between Holly Street and Dunfield Avenue, is now over 80% sold with construction commencing in the near future. Plaza Midtown is located just steps to the subway and the new Crosstown LRT and is in the midst of shops, restaurants, offices, schools and parks in a highly walkable neighbourhood.

And construction has started on The Met, Plaza’s first 905 project that sold out soon after it was launched in 2016. The highrise tower is in the heart of the new Vaughan Metropolitan Centre (VMC), a visionary live-work-play master-planned community that will form a new downtown for the suburban municipality. The VMC and The Met will be served by the Toronto-York Spadina Subway Extension, due to open later this year.

What all three projects share are proximity to good public transit. “There is demand for product on subway lines, but the interesting thing about Mississauga is that its LRT is approved and funded and it is part of the SmartTrack GTA transit plan,” explains McLellan. “It will run 20 kilometres from Brampton to Port Credit. It will run by our building and will be ready soon after Mississauga Square is completed. Being on a good transit line is a big driver for our projects.”

Plaza has maintained its market edge by choosing the best, transit- oriented locations, responding to market need, and providing excellent customer service. At The Met, Plaza Midtown and Mississauga Square, Plaza responded to what it saw as a gap in the market and offered large two-bedroom suites, which have been a big hit with buyers and the first to sell at the recent projects.

Plaza’s success seems destined to continue with projects it will launch over the next couple of years, given the desirability of their locations.

“The future is certainly bright as far as location goes,” says McLellan. “The brokerage community is excited and has stayed loyal to our product as they understand our locations are among the best of any developer’s.”

Coming soon will be 170 Spadina, a building that could prove to be one of the hottest addresses in the city, steps from hip Queen Street West and the Fashion District. It will be close to the Queen and Spadina streetcars and within walking distance of the Osgoode subway station.

Planned for launch next year is a 400-unit project at Yonge St. and Drewry Avenue in North York that’s an easy walk to the Finch subway station and close to stores, restaurants, pubs and entertainment venues. Within the next two years, watch for new Plaza projects at Yonge and Wellesley, the Theatre District Residence at Widmer and Adelaide and a new condo at the Mountain Equipment Coop site at 400 King Street West.

Plaza has also set its sights west of the downtown with a project planned for Bloor and Jane Streets. “This one is exciting and it’s a different kind of market,” says McLellan. “I think we are going to see a lot of move-down buyers there. It’s almost considered South Etobicoke and is in the Humber View, South Kingsway area. There will certainly be demand from empty nesters who want to downsize from large homes in the area, but I also see young professionals making a buying decision here as it will be metres from the Jane Street station and there will be a significant retail component along Bloor, keeping with the tradition of Old Bloor Village, with shops you can walk to.”

McLellan is optimistic about the future of the current and future GTA condo market: “The affordability factor of condos is going to continue to drive the market and it’s still going to be strong.”

For information on current Plaza projects or those coming soon, visit PurePlaza.com.


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