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Color Journeys 2018 palette of the year

Color Journeys 2018 palette of the year

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Color Journeys 2018 palette of the year

Supported by Para Paints and General Paint with dealers across Canada

The Canadian Sherwin-Williams Consumer Brands Group — including Para Paint and General Paint — has named Serenity as their palette of the year.

The palette allows homeowners to explore the rejuvenating feel of Scandinavian design in their home with the soft delicate tones of Glamour (405A), balanced by the darker stone Malachite (405E). The statement is completed with the freshness of White Design (WH01) and embraces wood stains such as pickled oak, or dark walnut.

This quiet palette of modern neutrals awakens the feeling of calm, cool, sophisticated serenity with the meditative sounds of water trickling through a stream over rocks and the natural woods to ground the nature-based designs and colours. You may not be able to get away to the spa to recharge in luxury, but now you can create this harmonizing palette in your own space.

The Serenity Palette was designed with Scandinavian sensibility and sustainability in mind. Our homes are our sanctuary, our place of serenity. Tap into your inner peace in your living or work space with the simplicity of colour.

Glamour is a delicate, minimalistic tone with lavender notes, Malachite is a slate stone colour with nature balanced textures and White Design is a fresh white that is perfect for trim. The Color Journeys palette also includes trending wood stains that help to create a grounding effect in your space. Pickled Oak reveals cool tones and textures and a sense of minimalism and Dark Walnut adds a sense of luxury and warmth.

“The palette takes cues from our natural surroundings. Rich, royal Malachite can fade into the soft lilac-grey of Glamour or morph into Quartzite. Indulge yourself in nature and let the 2018 palette of the year set the tone of your home or work space- this palette is that flexible,” said Jennie Roarty, associate brand manager General Paints.

The 2018 Serenity palette was unanimously selected by Color Journey’s designers, specializing in design and fashion. These experts study consumer insights and global design trends to select a colour palette that is reflective of ongoing trends and consumer demands. This palette helps to create a space used to unwind; layering balanced tones of neutrals as a foundation with whites and soft pastels will help to design a meditative minimalistic room with a unique statement by adding customized wood stains and cozy deeper jewel tones which intrinsically add luxury and opulence.

“Connections with this colour palette evoke feelings of nature, they are the foundation of new neutrals that flow infinitely through designs with great rhythm and purpose,” said Garry Belfall, brand manager Para Paints. “Our goal was to choose colours for our palette that are both calming and liveable to give your home a sense of inspirational design.”

The New Colour System

Color Journeys allows you to search for unexpected colour combinations that will inspire your design palette. It has curated an expansive colour system of the most refined hues to complete every planned project and each imaginative endeavour.

Color Journeys has catalogued its palettes into five collections — Color Chronicles, Color Directions, Color Solutions, Contractor Solutions and Six to Mix — created to honour a different purpose, time period or style. Color Journeys is the true north for how-to visionaries, the road map for each of your independent design expeditions. It steers you to the right colour for any project and any design endeavour.

This new colour system is the route for trend-setting explorers, the springboard for all your creative ideas. It invigorates your search for the most current, finely tuned palettes. Color Journeys is the destination for further inspiration, it is a carefully selected collection of new concepts for your distinct style. For more information visit the website below.

Confidently enter into the new dimension of design’s new colours, finishes, textures and materials for design exploration. To explore the new Serenity Palette, or any of the 2018 Color Journeys trend colours on your walls, try the new online colour visualizer before visiting a paint store or lifting a brush. The visualizer offers advanced technology to apply any colour to an uploaded photo of your room.



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Scott McGillivray

Para Paints announces partnership with Scott McGillivray

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Para Paints announces partnership with Scott McGillivray

Para Paints, an integral part of the Canadian decorating landscape for over a century, announces its exclusive partnership with award-winning HGTV Canada host, celebrity contractor and real estate expert, Scott McGillivray.

“For years, we’ve been using PARA paint on Income Property, and I also use it in my own home because I love the colour options and it provides great coverage for an excellent finish,” said McGillivray. “As a contractor, I’m able to get the job done right the first time around with Para Paints, which obviously provides huge value, and it’s one of the reasons why I’m really happy to be involved in a partnership with Para.”

This year, McGillivray will be joining Para Paints at the Interior Design Show in Toronto, which takes place at the Metro Toronto Convention Centre from January 19 to the 22, 2017. On January 22, McGillivray will be chatting with Beth Hitchcock and Joel Bray. Their discussion will focus on design tips and tricks to help guests understand how they can get the decor looks they love from Scott’s shows. Afterward, Scott will be available for a meet-and-greet at the Para booth.

“We are so excited to be partnering with Scott. He brings quality to any project he touches and makes sure the job is done right the first time with beautiful upscale results that parallels what our brand delivers,” said Garry Belfall, brand manager at Para Paints. “This is a big year for Para. We are launching a new Para website, we will be rebranding our product lines and we are rolling out a new colour system later in the year, so this partnership could not have happened at a better time.”

The new Color Journeys program by Para is the solution to a search for exceptional colour combinations and inspired palettes. This collection of over 1,100 colours has been expertly curated to feature refined hues that can easily help you complete every project. It features 24 palettes grouped into four collections— Color Directions, Six to Mix, Color Chronicles and Contractor Solutions – each created to honour a different purpose, time, period and style. For a sneak preview of the new Color Journeys colour program visit PARA’s booth at IDS (#1434), and for more information on Scott McGillivray partnership visit the newly redesigned Para.com.

PARA is the trusted Canadian paint brand that provides top quality products and has offered colour trend and colour coordination advice to consumers, contractors and designer and decorators for over 100 years. PARA’s Color Journeys system is expected to be available at Para independent dealers during 2017.

One part savvy real estate investor, one part skilled celebrity contractor, and one part accomplished entrepreneur, McGillivray is a triple threat. Best known as the host and executive producer of the award-winning HGTV series, Income Property, Scott has taken home renovation television to the next level, helping cash-strapped homeowners choose their perfect investment property and renovate it to generate maximum rental income. Over 11 seasons, Income Property celebrated 150+ episodes airing on HGTV and DIY Network, as well as other networks across more than 30 countries. This fall, McGillivray broke HGTV Canada ratings records with the launch of his smash-hit new series, Moving the McGillivrays, which followed his family over 10 episodes as they moved into their new home.




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