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Lindvest

Lindvest is doing it differently across the GTA

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Lindvest is doing it differently across the GTA

Take a minute to look through the advertising and marketing material of new home developments. How many have similar messaging, look and feel? Happy families, renderings of new homes, beautifully written taglines that use different variations of words such as “life” and “build.” What stands out to you? Probably nothing in particular. The homebuilding industry has a set of norms that companies very rarely step outside of.

At Lindvest, they have seen an opportunity arise out of all of the similarity – the opportunity to stand out, to emerge from the confines of the status quo and do something… different. With more than six decades of building experience, Lindvest’s aim has always been to remain as unique as the customers it serves. This trend will continue with the launch the new marketing campaign in early September.

Do it Differently. This new message, simple and yet provocative, will be seen across billboards, televisions and digital platforms throughout the GTA. This message will weave its way into the Lindvest branding, website, social media platforms and more. The goal is for the voice of Lindvest to stand out from the pack by breaking away from the standards of marketing in the industry. The public will encounter a tone that is as energetic, vibrant and charismatic as the people whose attention it is intended to capture. The imagery will focus on the bold personalities of the customers the company works and interacts with on a daily basis. Gone are the days of the message of blending in, sinking into the sea of similarity.

Do it Differently isn’t performative; it’s prescriptive. Lindvest doesn’t want to claim it’s different just for the sake of being different, but because the company knows that there are people out there who aspire to carve out their own unique path in life. The builder wants to provide a homebuying experience that is as unique and special as it should be. It’s about more than attempting to outperform competitors – the real goal is for the company to better itself. The message that lies deep within the core of this campaign will act as a driving force as Lindvest continues to push to provide a better overall experience for its customers. The message of Do it Differently won’t only represent the campaign and branding, but the company itself. It will become the golden thread that connects every aspect of Lindvest, from advertising to every member of its dedicated and enthusiastic team. This is a company that wants its customers to see and feel that everything is done with pride, consistency and energy – but above all – that Lindvest is doing it differently.

LINDVEST

You can get a sneak peek by visiting the website. Don’t forget to keep your eyes peeled for something different in September.


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Price of new detached homes in the GTA approaching $2 million

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Price of new detached homes in the GTA approaching $2 million

In May, the GTA’s new housing market showed few signs of slowing down, especially the condominium segment, the Building Industry and Land Development Association (BILD) announced Monday.

Sales of new multi-family homes, condo apartments in highrise and midrise buildings and stacked townhomes continued to be strong and the prices for available units increased substantially, according to Altus Group, BILD’s official source for new-home market intelligence.

Prices of available homes in the lowrise single-family sector were also up but the pace of increase was not as dramatic as in recent months.

“For the new homes market, the province’s fair housing plan has had little real effect,” said BILD president and CEO Bryan Tuckey. “Prices continue to increase and supply, especially for single-family lowrise homes, continues to be low. The price acceleration in the condo portion of the market is especially worrisome since it not only represents the lion’s share of new housing in the GTA, it’s also making it difficult for condos to remain the affordable option.”

About 86 per cent of the 3,902 new homes sold last month were multi-family condo apartments in highrise and midrise buildings and stacked townhomes, while only 14 per cent were lowrise single-family homes.

There were 3,357 sales of new condos in May, slightly fewer than a year ago, but 61 per cent above the 10 year average. The 545 sales of new single-family lowrise homes was a 76 per cent drop from last year and 68 per cent off the 10 year average.

This year is proving to be a very strong year for sales of new homes, with record year-to-date sales. Three out of four of the 22,814 new homes purchased in the GTA so far this year were condo apartments.

The average price of available new condo apartments was up more than $30,000 from April. May’s $604,683 average price marked a 33 per cent increase from a year ago. The average available unit was 814 square feet and the average price per square foot was $743. A year ago, the average price per square foot was $573.

In May, the average price of available new lowrise homes was $1,222,699, an increase of about $10,000 from April and a 40 per cent increase from a year ago.

For the first-time, the average asking price for available new townhomes surpassed the million-dollar mark. Available new detached homes reached that milestone only 14 months ago. In May, the average asking price for available detached homes in the GTA was $1,942,316, while the average price for available semi-detached was $919,231 and for townhomes was $1,002,220.

The supply of new homes, the number of homes available to buyers in builders’ inventories at the end of the month, increased modestly in May but it was still far below a healthy level and it was 8,000 units less than a year ago.

At the end of May, there were 10,820 new homes available to buyers in the GTA, of which 9,406 were condo apartments and 1,414 were lowrise single-family homes. Last month there were 9,387 new homes available to buyers and a year ago there were 19,209 available in builders’ inventories. In May 2006, there were 29,754 new homes in builders’ inventories, of which 16,420 were low-rise single-family homes.

“The combination of lower sales, some increase in inventory and slower price growth in May compared to April was the first hint we have had of some hesitation among potential buyers of single-family homes,” says Patricia Arsenault, Altus Group’s executive vice president of research consulting services. “But in the condominium apartment sector, it was still full steam ahead in May. Sales were steady and prices posted strong increases, meaning the increase in available inventory in May was not due to wavering demand but rather the burst in new condo project openings. Over 4,900 new units were brought to the market, almost twice as many as in the previous month, and many were in projects that launched near month end.”

http://www.bildgta.ca/

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Record month for condo sales as lowrise inventory drops to unprecedented level

Record month for condo sales as lowrise inventory drops to unprecedented level

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Record month for condo sales as lowrise inventory drops to unprecedented level

February 2017 was a record breaking month for new condo apartment sales in the GTA, while the number of new lowrise homes available to buy reached unprecedented levels of scarcity, the Building Industry and Land Development Association (BILD) announced today.

Across the entire GTA, there were only 1,001 new lowrise homes available in builder inventories at the end of February, according to Altus Group, BILD’s official source for new home market intelligence. A decade ago, there were 17,304 of these homes in builder inventories, which include single-detached and semi-detached houses and townhomes.

“February data demonstrates quite clearly that our housing supply crisis in the GTA is getting worse,” said BILD president and CEO Bryan Tuckey. “Our members are building to current provincial intensification policy and we are building less lowrise single-family housing and more high and midrise housing, but consumer demand for lowrise homes has not dropped.

“Today in the GTA we have a scarcity of single-family ground-related housing that is not just unprecedented, it is almost inconceivable,” said Tuckey. “As a result we are seeing record breaking condo sales and continued price growth.”

At the end of February, there were only 324 new detached homes available for purchase in builder inventories. In February 2007, there were12,064 such homes available.

February saw available new detached homes reach a new record average price of $1,469,449, while the average price for all single-family ground-related product, which also includes semi-detached and townhomes, climbed to a new high of $1,081,013.

According to Patricia Arsenault, Altus Group’s executive vice president of research consulting services, the low inventory of available single-family product is a key factor driving price increases and it is limiting choices for consumers.

“If I were shopping for a single-family home 10 years ago, I would have been able to choose from among 500 different sites and nearly 18,000 units,” she said. “Today, there are less than 100 projects with any available units to purchase, totalling only about 1,000 units. And I would have to act very quickly to get one of those.”

In the GTA in February, there were more than twice as many new condo apartments sold than lowrise units. Altus Group recorded, 3,542 sales of condo apartments in stacked townhouses and midrise and highrise buildings, and 1,541 sales of new detached and semi-detached houses and lowrise townhomes.

Condo apartment sales in February were up 79 per cent over the same period last year and more than double the 10-year average. The month’s condo apartment sales were driven by continued strong sales in Toronto (1,661 units) and a significant increase in 905 sales, which included 105 unit sales in Durham, 107 in Halton, 370 in Peel and 1,299 in York.

Average prices for available new condo apartments in the GTA also set records in February. The average price of new condominium apartments in stacked townhouses and midrise and highrise buildings was $523,086, up from $507,511 in January. The average price per square foot reached an unprecedented $652 and the average unit size dropped to 802 square feet.

Inventory level for condo apartments continued to drop in February and reached a new low of 10,342 units.

“While the February results point to a trend decades in the making, the severity of the monthly figures, is jarring,” said Tuckey. “As the current data demonstrates, legislative guidelines and planning policies have real impacts on real people. With significant declines in builder inventory and record prices (for both lowrise and highrise homes), the GTA housing market is in crisis and it is time for governments to work with us to address the problems.”


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