Lindvest has realized that when it comes to the homebuilding industry, it’s time to Do It Differently
As one of the GTA’s premier homebuilders, Lindvest has decided that status quo is no longer acceptable in the industry. While it’s easy to measure success purely by numbers such as sales and revenues, the company has committed to being different. Whether it’s how it treats customers throughout the sales process or the little things that can often be overlooked, Lindvest has committed to providing its product with energy, pride, joy, pleasure, dedication, consistency and confidence.
This new message, simple and yet provocative, has been seen on billboards, televisions and digital platforms throughout the GTA. This message has woven its way into the Lindvest branding, website, social media platforms and more. The goal is for the voice of Lindvest to stand out from the pack by breaking away from the standards of marketing in the industry.
Do it Differently isn’t performative; it’s prescriptive. Lindvest doesn’t want to claim it’s different just for the sake of being different, but because the company knows that there are people out there who aspire to carve out their own unique path in life. The builder wants to provide a homebuying experience that is as unique and special as it should be. It’s about more than attempting to outperform competitors – the real goal is for the company to better itself.
In July, the brand was launched internally to the company at a private event, where staff was joined by Jamaal Magloire, the assistant coach of the 2019 NBA champion Toronto Raptors, who roused the crowd with a speech about how the Raptors attained great success by doing it differently.
Director of Marketing Joseph Alberga proudly proclaimed: “This is a year of change, and as an organization, we’re embracing it.”
“It is time to distinguish ourselves from the ordinary and move away from the status quo,” said Anthony Martelli, chief operating officer. “It requires a commitment at every level from each and every one of us. We are committed to ensuring the homebuying process at Lindvest will be positive at every touchpoint for our customers. It will be driven by care.”
In addition to a new website that provides more detailed information about available homes and upcoming opportunities, Lindvest is updating many of its operating procedures to ensure the quality, consistency and level of service that will align with the campaign promises. From purchasing at the sales centre to choosing interior decor options, from site visits to final closing, Lindvest is striving to provide a different and better experience to all purchasers.
Lindvest President George Hofstedter took the stage and gave his two cents. “Just like Jamaal, I’ve been doing something I’ve loved all my life – real estate. We haven’t done it wrong. We’re just going to do it better. I look forward to the future.”
To learn about Lindvest’s current and upcoming communities, and for more information about the Do It Differently campaign, visit the website.