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Pharrell Williams helps Reserve Properties and Westdale Properties design untitled in Toronto

Pharrell Williams helps Reserve Properties and Westdale Properties design untitled in Toronto

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Pharrell Williams helps Reserve Properties and Westdale Properties design untitled in Toronto

Reserve Properties and Westdale Properties have unveiled complete design and development plans for untitled, a new collaborative project in midtown Toronto with recording artist Pharrell Williams.

The designs are the result of a multi-stage process that saw Reserve and Westdale working with Williams, alongside architects from IBI Group and designers from U31, to realize a collective vision for the project.

“The decision to work with Pharrell was born out of a desire to do something unique for our future residents, the city and architecture as a whole,” says Sheldon Fenton, chief executive officer, Reserve Properties. “We believed by bringing in a cultural icon with vision and ideation from outside the realm of real estate it would allow us to break the mold in terms of what has traditionally been done in multi-residential development in Toronto.”

Working with Williams, the team developed a set of overarching principles that became integral to the overall design process. These included creating spaces with a conscious understanding of how people will feel within them, focusing on design that is both aesthetically inspiring but also purposeful in its function, and incorporating a feeling of natural elements throughout the spaces.

The two-tower residential development will include 751 condominium suites, ranging from studios to three-bedrooms, as well as 32,000 sq. ft. of amenity space.

Gust of Wind

The seed for untitled’s architecture is rooted in lead architect Mansoor Kazerouni of IBI Group’s cultural background. Kazerouni introduced the concept of a jugalbandi, a performance in Indian classical music featuring an intricate duet between two solo musicians. The term translates to mean entwined twins and for Kazerouni, a jugalbandi informed how his work could entwine with sound waves from one of Pharrell’s songs. Using parametric design, the sculpted, fluid form of the balconies follows the wave pattern of Williams’ hit song Gust of Wind, articulating the building as a visual abstraction of music.

Interior spaces by Kelly Cray of U31 aim to articulate notions of universality throughout the common areas, amenities and suites. Rather than projecting a lifestyle onto the residents, the goal was for each individual space to serve as a backdrop to the user’s own experience. The result is an exploration of the interplay between nature, essentialism and Japanese inspired minimalism using a palette of plants, water, light and form.

In the lobby, a deep charcoal stone used on the floor wraps up along the walls creating a seamless experience. A cascading water feature adds movement to one’s journey, extending through the arrival hall to the concierge. The flow of water that welcomes residents is purposefully intended to evoke feelings of energy and movement when you first step into the building; an experience that is continued as a memory in surrounding spaces.

An extensive amenity program extends throughout the building’s ground floor and onto the upper levels, with a series of indoor and outdoor spaces that include a co-working garden lounge, screening room, active fitness centre, kids club, a rec room, social lounge and private dining with a sake tasting area, that flow out to the rooftop terraces.

Water and space

A wellness centre, featuring a spa and indoor-outdoor swimming pool round-out the offering with expansive floor to ceiling glass screens separating the two sides of the pool. Views through the screens frame a dramatic, 30-ft. water feature that flows into the far end of the pool.

“To me, the key elements were water and space,” says Williams. “With water moving in the building the way it does, there’s this continuous flow of motion that’s recharging to people. Certain places just hit us as humans, reminding us that we’re alive.”

As part of the block master-plan, the development team will also be building a separate 413-unit purpose-built rental building adjacent to untitled, along with a new public park. The rental building will contain 200 affordable housing units, 165 mid-range units and 49 market units, delivering a range of housing options.

untitled will feature suites ranging in type, from studios to three-bedrooms, with prices starting in the low $400,000’s.

Renderings: Norm Li
Press conference photos: Arthur Mola


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TANU is a carefully shaped residence that speaks of quality and craftsmanship

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TANU is a carefully shaped residence that speaks of quality and craftsmanship

Living in Port Credit is like being part of a small town but with all the perks of the big city. Just a 22-minute GO Train ride to downtown Toronto, Port Credit Village is a lakeside oasis full of small shops, intimate restaurants and historic charm. With Toronto and Mississauga continuously booming, it’s rare to find a place so close by that still possesses a strong sense of community and belonging to its guests and inhabitants. Residents say Port Credit is their forever home, and many generations of families live within blocks of one another.

Local developer, Edenshaw, has created a new address in Port Credit for those looking to join the village on the water with their bespoke condos and townhouses at TANU, a 15-storey residence on Park Street designed by award-wining architecture and design firms, IBI Group and TACT Design. The friendly, small-town ambiance of Port Credit inspires this carefully shaped residence that speaks of quality and craftsmanship. TANU also offers proximity to both Lake Ontario and the Credit River, lush parks and trails, and is just a five-minute walk to the GO Train, MiWay and the planned Hurontario LRT at the adjacent Mobility Hub.

What makes Port Credit so special? The picturesque waterfront has marinas, parks and trails that invite residents to walk, bike, run or stroll year-round. And despite its small-town character, Port Credit certainly isn’t sleepy. There are more than 60 restaurants offering fare from gourmet pizza and burritos to seafood and raw food. Known and respected as home to one of Canada’s most successful main streets, Port Credit boasts over 400 unique retail shops, boutiques, and services. This “Village on the Lake” is hailed as Mississauga’s premier cultural, entertainment, and culinary district due to its array of eateries and award-winning festivals and events.

While residents of Port Credit – and soon-to-be homeowners at TANU – can look forward to summers at the harbourfront patios and holiday shopping down Lakeshore Road in the winter, perhaps the most attractive quality of the township is the abiding sense of community one experiences from shopowners who know their customers by name, friendly neighbours walking their dogs, or the familiar running clubs coming down the trails. David McComb, Edenshaw’s CEO, is a long-time resident of Port Credit himself, and is dedicated to ensuring this exceptional community continues to flourish.

Can’t-miss Port Credit events this summer 2019:

  • Farmer’s Market – Saturdays from June to October 8 a.m. to 1 p.m.;
  • Mississauga Waterfront Festival – a free event including concerts and vendors June 14 to 16;
  • Paint the Town Red – massive Canada Day celebration, parade and fireworks on July 1;
  • 2019 Amacon Mississauga Rotary Ribfest – Port Credit Memorial Park – July 12 to 15;
  • Port Credit Busker Fest – Port Credit’s 13th annual three – day international street performer festival taking place in August;
  • Southside Shuffle – a 21-year-old blues and jazz festival drawing in the crowds this Sept. 6 to 8.

Visit the new Edenshaw Experience Centre, located at 72 Lakeshore Rd. E. The Experience Centre is open from noon to 6 p.m. Monday to Saturday, and from noon to 5 p.m. Sundays.


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KSquare Condos

KSquare Condos is the flagship of Kingdom Canada coming to Agincourt

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KSquare Condos is the flagship of Kingdom Canada coming to Agincourt

There are big changes coming to the Kennedy Central neighbourhood near Kennedy and the 401. New city planning will make this area a major transportation, shopping and residential hub, and KSquare Condos is the first important new development in Kennedy Central.

This striking luxury condo is the first Toronto condominium from global developer Kingdom Canada, which brings more than 20 years of international experience with many previous successful projects in Vancouver and China.

Designed by Toronto’s IBI Group, a global team of industry leading architects, engineers, planners, designers, and technology professionals, KSquare is a flagship statement for Kingdom, with two elegant towers rising above a podium. Luxury one-, two- and three-bedroom condos will be offered, each with fine finishes and modern open floorplans.

The amenities will be a five-star experience, with a breathtaking lobby where residents can meet and mingle, and a grand open plan amenity floor with library, sports bar, kids play area and much more.

A beautifully landscaped central square will bring a focal point and a heart to the community. KSquare’s linear park will wrap around the property, giving residents – and their strollers and dogs – a wonderful place to wander. And within minutes are 37 acres of parks and urban trails for you to bike, hike, stroll and immerse yourself in green.

The location is the key to why the City of Toronto believes so strongly in this area. With nearby Agincourt GO Train Station and Hwy. 401, you have quick connections to wherever you want to go. But new transportation plans also include the Smart Track service along the GO line, a new LRT/subway extension of the Sheppard line, plus the new Scarborough subway. Imagine how desirable and connected this neighbourhood will be then!

Sheppard subway is 11 minutes away. You’re six minutes from Ellesmere SRT Station, 14 minutes from Kennedy Subway Station, and just six minutes from Scarborough Town Centre with designer shops, restaurants, movie theatres and so much more.

At Kennedy and along Sheppard, you’ll find an incredible array of shopping, dining and recreation opportunities just around the corner, and you’re walking distance from the new reinvisioning of Agincourt Mall.

If education is on your radar, you can connect to learning close by at U of T Scarborough, Seneca, Loyalist and Centennial Colleges. It’s a perfect address for anyone interested in higher education.

This is a neighbourhood that’s about to take off, and owning at KSquare is your connection to everything that’s about to happen.

Registrations are now underway. For further information visit the KSquare Condos or Kingdom Property Investment websites.


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Toronto Design Offsite Festival (TO DO)

Put this on your TO DO list

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Put this on your TO DO list

Toronto Design Offsite Festival’s (TO DO) first ever foray to Yonge Street and St. Clair Avenue happens this month.

A giant piñata stuffed full of design promise and whimsy is coming to a midtown office lobby this month as part of Toronto Design Offsite Festival’s (TO DO) first ever foray to Yonge Street and St. Clair Avenue.

A week’s worth of art and festival programming will be anchored by three immersive installations designed by leading architecture and design firms Gensler, IBI Group and Superkül. There will also be an exhibition by the Canadian National Institute for the Blind exploring the latest assistive technology for those who are visually impaired.

Rounding out the programming will be two interactive sessions. The first is a talk called “Undo Toronto” where speakers from each of the participating design firms are bestowed the power to go back in time and undo one thing about Toronto, while proposing an alternative vision. The second is a tour of the area led by three of the city’s leading public art experts, Ilana Altman of The Bentway, Patricio Davila from OCAD University and Anjuli Solanki from the STEPS Initiative.

The TO DO Festival programming at Yonge and St. Clair is led by festival organizers with the support of Slate Asset Management.

“We’re committed to re-establishing Yonge and St. Clair as a destination address in the city,” says Brandon Donnelly of Slate Asset Management and the host of the Undo Toronto talk. “That commitment goes beyond the development and revitalization of buildings in the area. We want to support the infusion of arts and culture, and provide opportunities for community engagement.”

Slate is in a unique position to contribute to the ongoing revitalization of Yonge and St. Clair, having acquired 10 properties in the area, including all four corners, over the last four years. Since 2016, Slate has introduced a new eight-storey mural by international street artist Phlegm, and ushered in a series of public space improvements, including a Ravine Bench designed by participating design firm Gensler.

Installations include:

“#ohdear” by Gensler
At 2 St. Clair Avenue West. Inspired by the history of Deer Park, a giant deer piñata will be set up in the lobby and each evening during the week the piñata will be lowered, leading up to the final night when people can reach its belly and open the piñata.

“Second Life” by Superkül

At 40 St. Clair Avenue West. Through a series of curated images, this installation considers and presents architectural and construction waste reframed as an opportunity.

“The Space Between” by IBI Group

At 55 St. Clair Avenue West. This evolving interactive lobby installation will incorporate both digital and analog elements that layer dynamic GPS mapping data with interactive analog components. Visitors and residents of the area are empowered to contribute their points of view as to how they interact with the public environment in the area they call “home.”

 The Toronto Design Offsite Festival (TO DO) is Canada’s largest cultural celebration of design with over 100 exhibitions and events forming Toronto’s design week, January 15-21. Going into its eighth year, TO DO transforms Toronto into a hub for creativity, taking design and art out of the studio and into the urban sphere, bringing people together to celebrate contemporary culture.


Undo Toronto 
Tuesday, January 16, 2018, 6 to 8 p.m.

You are bestowed the power to go back in time and undo one thing about Toronto, what would it be? Once undone, what action would you take in its place? This year marks the 225th anniversary of the Town of York and the 20th anniversary of Toronto’s amalgamation into a mega-city. Both occasions offer the perfect opportunity to reflect on our history. Listen as leading architecture firms Gensler, IBI Group, and Superkül take their turn pressing Ctrl Z on Toronto, making a case for change, one civic moment at a time. At 55 St. Clair Avenue West.

Smashing Barriers, Creating Vision
Tuesday, January 16, 2018, 6 to 8 p.m.

An interactive exhibition showcasing the cutting-edge technology and accessible design that helps smash societal barriers for blind Canadians. Find out how CNIB made Yonge and St. Clair the most accessible neighbourhood in Canada with live demonstrations of beacon navigation technology. At 1525 Yonge Street.

Creating Communities Through Art
Saturday, January 20, 11 a.m. to noon

Join a group of public art experts for a thought-provoking walking tour at the intersection of Yonge and St. Clair. Ilana Altman (The Artful City/Pavillion Project/The Bentway), Patricio Davila (OCAD), and Anjuli Solanki (STEPS Initiative) will provide their own perspectives on the architect-designed installations, give insight into their experience in public art and raise questions about art in the urban realm. The tour will start in the lobby of 2 St. Clair Avenue West.



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