Tag Archives: Fred Losani

COVER STORY: EDITOR'S CHOICE: Losani Homes

Losani Homes one of Canada’s best-managed companies

Latest News


Losani Homes one of Canada’s best-managed companies

For more than 40 years, Losani Homes has been known for their recognizable style and unparalleled craftsmanship. Founded in 1976 by Giovanni Losani, along with eldest son Lino, Fred Losani joined his brother and father in 1985 following graduating from Brock University.

Losani carefully chooses locations that are close to parks, trails and wooded areas, and augments these natural settings with wide boulevards and pleasing streetscapes giving each community a spirit distinctly its own, while all standing the tests of time.

In addition to more than 100 home building awards that range from local markets to world-wide recognition, Losani Homes was also named one of Canada’s Best Managed Companies for 11 straight years, a distinction conferred by the Queen’s School of Business, CIBC, The National Post and Deloitte. In the process, Losani Homes has gained platinum status in what is Canada’s leading business awards program, a feat no other homebuilder in Canada can claim. In addition, the company has received the coveted Consumer’s Choice Awards for service, value and quality for the Hamilton/Niagara regions each of the past five years, in addition to the award for Philanthropic Company of the Year.

McKENZIE

Losani Homes’ latest community offering serves up some of the best value in southern Ontario when it comes to new communities. With four two-storey contemporary townhome designs available to compliment the rich diversity offered across the single detached options, the McKenzie strikes a unique balance between offering industry-leading value without any compromises. Two-storey townhomes range in square footage from 1,454 to 1,728 and start at $397,900. Single-family detached homes are available on 36-foot and 40-foot lots with your choice of 20 unique award-winning models. Many of which come in your choice of one of four timeless elevations starting at just $504,900.

VISTA RIDGE

Positioned on a former winery in Beamsville, Vista Ridge is a unique community that embodies all that Niagara has to offer, including rich soil and enchanting vistas. In addition, it has the envied location of being close to the Bruce Trail and the Niagara Escarpment. However, Vista Ridge’s popularity also has to do with its infrastructure. Built into the community are tennis courts, a splash pad and traditional park space.

Here, two-storey towns come in three distinct layouts, ranging in size from 1,454 to 1,708 square feet, and start at $429,900. Single-family detached homes are available on 36-foot and 40-foot lots, as well as custom lots, starting at $555,900. Models range in size from 1,348 to 3,198 square feet and are available in four elevations.

SIMPLY GRAND

This Paris might not have the Eiffel Tower, but it has been billed as one of the most charming towns in Ontario. Steeped in cobblestone character, the Grand River measures the pulse of everyday life in Paris.

Two-storey semis are available in three models ranging in size from 1,481 to 1,855 square feet, with prices starting at $447,900. A total of 24 detached single-family designs are available with a choice of one of four elevations. Homes are positioned on 43-, 46- or 50-foot lots, and range in size from 1,360 to 3,500 square feet.

CENTRAL PARK

One of the largest, and most innovative, master-planned communities in Hamilton is Central Park. This neighbourhood offers inspired designs and lot choices that are built around a wonderful park, all within walking distance to shopping. Also close by is the Eco-trail Promenade, which offers direct access to the 10-kilometre East Mountain Trail Loop.

Spacious, two-storey towns are priced from $529,900 for layouts that range between 1,470 to 1,554 square feet. Three-storey towns range in size from 1,252 to 1,633 square feet and start at $444,900.

LINCOLN ESTATES

Nestled amongst 48 wineries, Lincoln Estates is one of the most exclusive collections of single-family homes in Beamsville. The location is ideal for those who love the great outdoors with the Niagara Escarpment and Bruce Trail nearby.

Choose from 26 exclusive designs of detached homes that range in size from 1,533 to 3,632 square feet. Four exterior elevation packages include Tuscan, Chateau, Traditional and Modern on 40-, 46- or 50-foot lots. Custom lots are also available. Prices start at $689,900.

PRONTO: HOMES ON DEMAND

Losani Homes’ Pronto: Homes on Demand program allows homebuyers to get the house that they want, when they want it. Because the home was built before purchasing, significant savings are passed on to the homebuyer and quick closings are available.

Move-in-ready properties, with closings as soon as 30 days, are available at Augusta Encore, Astoria Grand, Fallingwaters and Ancaster Woodlands. A selection of styles and models are priced from $439,900 to $1.2 million.

With so much diversity in Losani Homes’ current community lineup and Pronto inventory, no matter what portion of the market you and your family occupy, there is something for you at Losani Homes.

LosaniHomes.com


SHARE  

Featured Products


LOWRISE FEATURE: Losani Homes

Losani Homes one of Canada’s Best Managed Companies

Latest News


Losani Homes one of Canada’s Best Managed Companies

For more than 40 years, Losani Homes has been known for their recognizable style and unparalleled craftsmanship. Started in 1976 by Lino Losani, Fred Losani took over the helm in 1985. Losani carefully chooses locations that are close to parks, trails and wooded areas, and augments these natural settings with wide boulevards and pleasing streetscapes.

In addition to more than 100 homebuilding awards that range from local markets to world-wide recognition, Losani Homes was also named one of Canada’s Best Managed Companies for 11 straight years – a distinction conferred by the Queen’s School of Business, CIBC, The National Post and Deloitte.

Losani Homes was also recognized with Platinum status – one of the only in Canada. In addition, the company has received Hamilton’s Consumer’s Choice Awards for service, value and quality for the past five years, in addition to the award for Philanthropic Company of the Year.

LINCOLN ESTATES

Nestled amongst 48 wineries, Lincoln Estates is one of the most exclusive collections of single-family homes in Beamsville. The location is ideal for those who love the great outdoors, with the Niagara Escarpment and Bruce Trail nearby.

Choose from 26 exclusive designs of detached homes that range in size from 1,533 to 3,632 square feet. Four exterior elevation packages include Tuscan, Chateau, Traditional and Modern on 40-, 46- or 50-foot lots. Custom lots are also available. Prices start at $689,900.

VISTA RIDGE

Positioned on a former winery in Beamsville, Vista Ridge is a unique community that embodies all that Niagara has to offer, including rich soil and enchanting vistas. It, too, has the envied location of being close to the Bruce Trail and the Niagara Escarpment. However, Vista Ridge’s popularity also has to do with its infrastructure. Built into the community are tennis courts, a splash pad and traditional park space.

Here, two-storey towns come in three distinct layouts, ranging in size from 1,454 to 1,708 square feet, and start at $429,900.

Single-family, detached homes are available on 36- and 40-foot lots, as well as custom lots, starting at $555,900. Models range in size from 1,348 to 3,198 square feet, and are available in four elevations.

SIMPLY GRAND

This Paris might not have the Eiffel Tower, but it has been billed as one of the most charming towns in Ontario. Steeped in cobblestone character, the Grand River measures the pulse of everyday life in Paris.

At Simply Grand two-storey semis are available in three models ranging in size from 1,481 to 1,855 square feet, with prices starting at $447,900.

A total of 24 detached, single-family designs are available with a choice of one of four elevations. Homes are positioned on 43-, 46- or 50-foot lots, and range in size from 1,360 to 3,500 square feet.

CENTRAL PARK

One of the largest, and most innovative, master-planned communities in Hamilton is Central Park. This neighbourhood offers inspired designs and lot choices that are built around a wonderful park, and it’s within walking distance to shopping. Also close by is the Eco-trail Promenade, which offers direct access to the 10-kilometre East Mountain Trail Loop.

Spacious, two-storey towns are priced from $529,900 for layouts that range between 1,470 to 1,554 square feet.

Three-storey towns range in size from 1,252 to 1,633 square feet, and start at $444,900.

PRONTO: HOMES ON DEMAND

Losani Homes’ Pronto: Homes on Demand program, allows homebuyers to get the house that they want, when they want it. Because the home was built before purchasing, significant savings are passed on to the homebuyer, and quick closings are available.

Move-in-ready properties are available at Augusta Encore, Astoria Grand, Fallingwaters and Ancaster Woodlands. A selection of styles and models are priced from $439,900 to $1,200,000.

Losani Homes currently has four communities under development, and a fifth was recently opened. The McKenzie, in Caledonia, includes singles and two-storey towns.

losanihomes.com


SHARE  

Featured Products


Losani_June_BB_fi

THE BUILDER : Separating fact from fiction

Latest News


THE BUILDER : Separating fact from fiction

By Fred Losani
Losani Homes

Much has been written in recent months about the stability of the new homes market in the GTA, with most news reports confirming a precipitous decline in sale prices, the general bottoming-out of the marketplace and a widespread malaise hanging over the industry.

Indeed, first-time homebuyers are complaining that gaining a foothold in the lucrative GTA property market has become far more difficult thanks to new mortgage qualification rules.

There has also been high-profile media coverage of specific groups of buyers who purchased a home pre-construction last spring — just as the market peaked amid a rapid acceleration in prices due to high demand and short supply — then found themselves in the unenviable position of needing to secure financing on properties that were no longer worth what they’d paid.

Denied that financing by lenders, some said they would be forced to walk away from deposits and risk legal action by developers; their can’t-miss investments soured by a cooling economic cycle.

On top of it all, provincial regulations aimed at curbing what was viewed as the disproportionate — and potentially market-distorting — influence of foreign buyers were introduced in a move to even the real estate playing field.

At the federal level, the Office of the Superintendent of Financial Institutions introduced new rules that came into effect this year setting a new minimum qualifying rate for uninsured mortgages (those with less than a 20 per cent down payment of the mortgage’s full value). Under the new regulations, lenders would need to use the higher of the five-year Bank of Canada benchmark rate, or the contract rate plus 2 per cent, as a stress test when approving mortgages. Not surprisingly, these new measures have shrunken Ontario’s pool of prospective homebuyers. It would be easy to take these headlines at face value and assume that our real estate market is in turmoil, but the reality on the ground is much different. As a developer of major communities in the GTHA since 1976, Losani Homes has seen its fair share of market upheaval. From sky-high interest rates in the early 1980s to the recession of 2008/09, our industry has managed to weather worse storms in the past. This time will be no different.

That begs the question: How can we separate fact from fiction when assessing the health of the Ontario housing market?

While it’s true that sale prices have plunged since last spring — according to the latest data from the Toronto Real Estate Board, the average price of a home in the GTA in April was $804,584, down 12 per cent from a record high of $918,184 a year earlier — prices are beginning to stabilize. TREB data also shows that average prices in April were down just 0.2 per cent when compared to March sales prices. Undoubtedly, many buyers have been pleasantly surprised by this decline in prices, while others have lamented the equivalent drop in the value of homes they’ve purchased but have yet to occupy. Prior to this dip, many could count on their homes climbing in value by as much as 20 per cent from their pre-construction levels to occupancy. In our Central Park master-planned community in Hamilton, for example, prices set at the launch of our first property release in late 2016 started at $380,000. By late summer of 2017, the equivalent homes had risen in price to $550,000.

We understand the financial turmoil this can cause for homebuyers. Given our company’s size and experience, we’ve been able to work with affected clients in our large communities who purchased at the height of the market, but found themselves in a negative equity position before setting foot in their new homes. We deal with these situations on an individual basis to help clients maintain their purchase value within a reasonable target range.

In other words, with a bit of understanding and innovative thinking, this has been a manageable challenge — and by no means are a majority of buyers in such a precarious position.

In fact, our clients are still eager and able to buy new homes, although many have since adjusted expectations given their diminished purchasing power. Some are opting for fewer builder upgrades, for example, while others are trying to maximize affordability by considering Losani Homes in lower-demand areas. Interestingly, we haven’t received calls from buyers with concerns over the new mortgage qualification rules, likely because the majority have pre-qualified at a capped rate, mitigating the risk of mortgage disqualification.

Many of these buyers prefer a single-family home — the smallest inventory segment of the market compared to medium density housing and condominiums, yet still disproportionately cited as a key marketplace barometer — and headlines continue to bemoan the limited inventory in this category. Demand does, indeed, often exceed supply. At one of our most recent developments in Beamsville, for example, we released lots in mid-April and sold more than 100 of the 190 almost immediately.

Other factors are still impeding the growth of the GTA real estate market, with soaring land prices being a lead culprit. There is a land supply shortage in our region, largely due to the limitations imposed by the Greenbelt, as well as municipal and provincial approvals processes that, over the past five years, have become more onerous and have seen approval timelines more than triple. Our industry is also experiencing an acute shortage of qualified tradespeople.

In the case of Losani Homes, even if we could increase capacity to meet demand, we may still not have access to the additional trades needed to meet closing dates. In fact, we’ve reached building capacity, which is why we’re actively reviewing new site launch schedules to avoid selling homes today that we can’t deliver until later than 2020.

In our view, policy from Queen’s Park and Ottawa hasn’t helped the challenges facing our industry. Specifically, we believe the provincial government acted on outdated information, and could have waited to obtain more accurate data before implementing sweeping policy changes such as new foreign-buyer rules. While well intentioned, measures such as these only serve to penalize the hard-working individuals trying to climb onto the homeownership ladder.

Hurdles aside, the GTA new homes market is still strong and shows signs of a robust recovery. We simply need to analyze the facts and look beyond the headlines to understand the brighter side of this story.

Fred Losani is CEO of Losani Homes. http://www.losanihomes.com/

SHARE  

Featured Products


Editor's Choice: Losani Homes

Editor’s Choice: Losani Homes

Latest News


Editor’s Choice: Losani Homes

See why new home purchasers are heading to Beamsville

Small town charm meets city living. Beamsville is only moments from the QEW connecting you to Hamilton and Highway 403 in minutes. Right outside your doorstep is the great outdoors, with Lake Ontario, the Niagara Escarpment and the Bruce Trail nearby.

One of the unique features of the area are the 48 wineries, which provides the perfect backdrop for a new home. In addition, a GO Transit train station is anticipated to be built by 2021, only a few minutes away from Beamsville.

Losani Homes is proud to bring Lincoln Estates and Vista Ridge to the heart of wine country in Beamsville.

Lincoln Estates is comprised of 35 single-family homes on an exclusive enclave, some of which offer as much as 232 feet of depth. The larger community, Vista Ridge, sits on a former winery and will bring over 390 homes to Beamsville, most of which are single-family detached homes offered across several lot categories, in addition to modern townhomes.

Lincoln Estates homes are available from 1,511 to 3,619 square feet on 36-, 40-, 46-, 50-foot lots, as well as custom lots. Vista Ridge will feature homes ranging from 1,503 to 3,621 square feet available on 33-, 36-, 40-, 46- and 50-foot lots, plus custom lots are available.

Vista Ridge also features several townhome plans, all of which have recently undergone a refresh to take a step into a more contemporary design space. For the first time in the company’s rich 40-plus-year history, detached single-family homes will be offered in four different elevations. The award-winning designs will be made available in Traditional, Chateau, Tuscan, and Modern elevations.

The Modern Collection shows forward thinking design while maintaining classic elements. They feature a dramatic colour palette, large dark casement windows and the natural appeal of stone, brick and wood-style paneling.

Imbedded within the infrastructure of Vista Ridge, and a short walk from your front door, will be stunning parklands. This will feature parking, a family-friendly playground, two tennis courts complete with enclosure and a basketball court. On top of that, neighbouring the park will be a splash pad to offer a place to cool down during the summer months.

“At Lincoln Estates and Vista Ridge, we are committed to working one-on-one with each home purchaser with special mobility needs to ensure that the home meets all their accessibility requirements while also providing the ability for families to remain in their homes throughout their lifetime,” said Fred Losani, CEO of Losani Homes. “In fact, we have completed over 20 customized accessible homes for customers with special requirements.”

Future communities will also offer accessibility options for barrier-free living.

LOSANI HOMES
Lincoln Estates
Vista Ridge

Located at 4008 Mountain Street, Beamsville, the Sales Centre is open Monday to Thursday from 1 to 6 p.m., and Saturday, Sunday and holidays from noon to 5 p.m.

LosaniHomes.com


SHARE  

Featured Products


cl_nov17_icw_fi

In Conversation With: Fred Losani

Latest News


In Conversation With: Fred Losani

The CEO of Losani Homes has a passion for making the world a better place.

By the time Fred Losani had finished talking about his life’s passions, there was very little time to discuss the latest projects in his company’s portfolio.

“They speak for themselves,” Losani says.

That pretty much sums up the man.

The CEO of Hamilton-based Losani Homes is one of those rare people who not only writes cheques for children’s charities and hospitals in the communities where he builds, he believes that you have to also walk the walk.

That’s why Losani has skied to both the North and South Poles and walked the entire length of the Bruce Trail (about 865 kilometres) as fundraisers for the Losani Family Foundation.

Founded in 2003, the foundation has been honoured with many awards, including a 2017 Gold Award for Building Community Spirit from the Washington-based National Association of Home Builders and the 2017 Stephen Dupuis Humanitarian of the Year Award from the Building Industry and Land Development Association (BILD).

We are joined on this day by another passionate Losani, Fred’s nephew John-Anthony, who raves about his father, Lino, and his uncle’s passion for building quality and accessible homes, as well as their charitable endeavours.

“We’re really a close-knit family and we are all involved in these projects. When we partnered with WE (formerly known as Free the Children), we sponsored a village in Kenya and went there to build 10 schools and water irrigation systems.”

Since then, Fred notes, the school population has doubled, there is irrigation in the newly planted corn fields, a water tower and an empowerment program that allows the women of the village to sell their handicrafts to help raise money for the village and their families.

“Most recently, we were in a small village in Ecuador near the Amazon River, where we built a water filtration system and are now building a school. Water is the most important aspect to long-term sustainability. Clean water is key,” says Fred, who points out that we here in Southern Ontario are very fortunate to live on such a vast amount of fresh water.

The Losanis are also passionate about the homes they build.

“We’ve been building homes for over 40 years and we are dedicated to quality craftsmanship and well-planned designs. It’s why we have repeat customers and a great loyalty program,” Fred says.

“We have a truly loyal base of homebuyers,” John-Anthony adds. “We’ve had three generations of families buy from us because they know we are committed to quality construction and customer service.”

“It’s really quite extraordinary, Fred notes. “Their loyalty cuts across generations and cultures.”

Q: Tell me about how you got into the building industry.

A: My father John and mother Maria came to Hamilton from Abruzzo (Italy) in 1960. My father founded his homebuilding company in 1976 and then my brother Lino incorporated it as Losani Homes in 1980.

We both worked for my dad during our younger years and I wasn’t at all sure that this was the industry I wanted to work in. My parents have always encouraged their children — and their grandchildren — to follow their own paths and find their own destiny. My father is a very modern man and generous of spirit, so I felt very supported. Actually, I really thought I was going to be a lawyer.

But as it turned out, somewhere along the line I realized that how you make your living is not as important as how it makes you feel, what you can contribute. And I felt I could be both effective and satisfied in the family business.

I joined in 1985 doing land development. And then in 1996, my dad retired and he gave his portion of the company to Lino and me. He trusts us, but he still carries the torch at 82.

Q: What are some of the things that Losani Homes is doing differently from other builders?

A: One of the things we’re doing is building fully accessible homes, including zero-entry doorways, wider doorways, roll-in showers, wheelchair-friendly kitchens with lower cabinets and roll-under cooktops and prep areas, lever handles instead of door knobs and lower light switches and thermostats. The townhouses are also ready to have elevators installed.

Our newest Hamilton master-planned community, Central Park, is located in a hotbed of conservation lands with the Eramosa Karst right next door. The nine-kilometre-long East Mountain Trail Loop features seven paved kilometres, making it accessible for everybody. And there will be connection to it from the multi-purpose trail that will run through the heart of Central Park.

We’re also moving away from the traditional style of homes with crown mouldings and oak pickets and stairs to a more modern style of architecture, both inside and out. We’re finding that buyers are liking these styles a lot more.

Q: You’ve been known primary as a Hamilton and Niagara lowrise builder. Are there plans to expand?

A: Hamilton is such a cool place and a lot of people don’t know just how big the art and culture scene is here. It’s so close to the GTA and with GO Transit it’s now closer to downtown Toronto than ever. We’re ahead of the curve and on the fringe of the GTA, which means it’s hot territory ready for development.

Hamilton has a very affordable housing market and we’ve always wanted to be in that affordable sector. In order to maintain our affordable price points, we have to move farther afield. It’s a complicated industry and difficult to navigate and keep prices down. So, we’ve been building along the Niagara Peninsula in Grimsby and Beamsville, for instance.

And now we’re building in Southwestern Ontario — Kitchener, Waterloo, Brantford, Paris, Caledonia and St. George. But low-density housing is still hard to do. The singles sell out very quickly so we’re focused more on medium density with two- and three-storey townhomes.

Q: What about midrise or highrise construction? Is that in your future?

A: Oh yes. We’ve got a midrise and highrise building planned for the Grimsby waterfront, Viva on the Lake. It’s new for us but it is in high demand and does create a more affordable housing option.

Q: What are the strengths of Losani Homes?

A: That’s easy! It’s community building. But we’re also very strong on our architectural designs, our quality construction and our customer service. We appre ciate and respect our homebuyers and it’s that connection from our enterprise that drives us to give back to the community.

Corporately — and for me personally — this is more than just working on building family wealth. What good is all that wealth if you’re not going to do some good with it?

PORTFOLIO

Current Communities

  • Vista Ridge, Beamsville
  • Madison at Central Park, Hamilton
  • Augusta Encore, Ancaster
  • Woodlands, Ancaster
  • Fallingwaters, Hamilton
  • Astoria, Ancaster
  • Astoria Grand, Ancaster

Upcoming Communities

  • Madison Phase 2 at Central Park, Hamilton
  • The McKenzie, Caledonia
  • Brant West, Brantford
  • Lincoln Estates, Lincoln
  • The Peninsula, Paris
  • Simply Grand Encore, Paris

Future Developments

  • Waterworx, Hamilton
  • Midtown at Central Park, Hamilton
  • Winona, Stoney Creek
  • Soho at Central Park, Hamilton
  • Viva on the Lake, Grimsby
  • St. George
  • Winona Barton & Glover, Stoney Creek

LosaniHomes.com

SHARE  

Featured Products


Building award-winning communities in North America

Building award-winning communities in North America

Latest News


Building award-winning communities in North America

by Bryan Tuckey

The GTA is home to some of the best building and development industry professionals in North America.

The work of local members of the industry frequently receives national and international praise and recognition. In January 2017, several of our builders, developers, designers and marketers were recognized south of the border at the National Sales and Marketing Awards. Known as The Nationals, this annual competition honours the best in the industry across North America.

BILD members have a long history of winning at the Nationals and this year our members received 44 silver and 10 gold awards in a range of building, design and marketing categories.

One of the areas in which members did exceptionally well was in the architectural design of attached homes. Minto Communities received two silver awards for their work on two Toronto-based developments. One of them was Bside, a condo development at Bathurst and Front Streets, and the other for Long Branch, a collection of stacked townhomes in the city’s west end. The gold award in the Best Architectural Design of an Attached Home Plan category was presented to BILD member Brookfield Residential for a four-storey contemporary condominium project they are building in the U.S.

Local developers Empire Communities and Tridel were each honoured with two gold awards. Empire won the Best Social Media Campaign and Best Computer Generated Sales Tool awards for Avalon, a community of townhomes and single-family detached homes in Caledonia. Meanwhile Tridel was recognized in the Best Print Ad Campaign and Best Brochure Lifestyle Magazine categories for SQ, a new condominium development in Toronto’s Queen West neighbourhood.

Toronto-based marketing agency Montana Steele won the most trophies among BILD members, collecting 19 silver awards and two gold awards. Six of those silver awards were for Rodeo Drive, a condominium development in North York, which earned them a gold award in the Best Print Ad category.

Fred Losani, right, accepts the Building Industry Community Spirit Award.
Fred Losani, right, accepts the Building Industry Community Spirit Award.

A highlight at this year’s Nationals was the presentation of the prestigious Building Industry Community Spirit Award to Losani Homes for its work with the Losani Family Foundation. The annual award is presented to a builder-supported non-profit program or charity and is judged on its originality, concept and execution.

Losani Homes is a builder from Stoney Creek that has been developing new communities in and around the Hamilton area since 1976. It formed the Losani Family Foundation in 2013 with the help of the Hamilton Community Foundation to help support Losani Homes’ various charity work. Since then the foundation has worked with a number of local charities and initiatives such as the Bruce Trail Expedition for Kids and the Toy and Turkey Drive.

More recent efforts saw the Losani Family Foundation partner with Free the Children, a Thornhill-based charity helping impoverished children in developing countries. Last year the foundation took its efforts to Ecuador where several members of the Losani family helped build a classroom and a medical facility that will help service 12,000 people from surrounding villages deep within the Amazon jungle.

Bryan Tuckey is president and CEO of the Building Industry and Land Development Association (BILD). He can be found on Twitter (twitter.com/bildgta), Facebook (facebook.com/bildgta) and BILD’s official online blog (bildblogs.ca).


SHARE  

Featured Products