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A podium finish for Solmar's new release - introducing the new Podium Collection at ORO

A Podium finish for Solmar’s new release – the new Podium Collection at ORO

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A Podium finish for Solmar’s new release – the new Podium Collection at ORO

Just when you thought you’d missed your chance, ORO in Mississauga’s City Centre is back with a new opportunity!

Hot on the heels of the extraordinary success of sales at Edge Towers, Solmar Developments is announcing a brand new release of suites within ORO, the crowning achievement of the Edge Towers community. This surprising new release is a thrilling last chance to live in the height of luxury in Mississauga’s City Centre, the premier location for condo living.

Saving the best for last, this stunning Podium Collection offers an attractive selection of suite sizes and layouts to give buyers versatility in their purchase without missing out on this golden opportunity. This is the first opportunity to purchase a one-bedroom suite at ORO, with additional options of one-bedroom plus den, two-bedroom, or two-bedroom plus den, all featuring the premium features and amenities that Edge Towers is known for.

In addition to private oversized balconies and terraces, this Podium Collection has an advantage rarely seen in condominiums. Some of these exclusive suites include a parking spot located on the same level for the ultimate convenience. No more waiting for elevators, no more climbing stairs after a long day; only the most exclusive luxury condominium experience.

This opportunity is a limited release in Mississauga’s landmark community. ORO is the third and final Tower of the highly acclaimed Edge Towers, and construction of Tower 1 and 2 is well underway. Sleek modern architecture meets the timeless elegance of ORO’s distinguished interiors, creating the gold standard of luxury living. An elevated lifestyle begins with this 50-storey monument to the Mississauga skyline.

Life at ORO is infused with luxury, embodying the perfection of this exclusive community with a magnificent grand lobby and Galleria featuring marble flooring and Venetian columns, inspired by renowned international hotels. ORO stands as a 50-storey tribute to luxury living, featuring two outdoor terraces for both active and relaxing lifestyles, barbecue areas for al fresco dining, a premium fitness centre, party room, and a full range of lifestyle amenities. A 24-hour premium concierge service meets your every convenience, and every amenity you deserve or desire is right here waiting for you.

But luxury isn’t limited to just your home. This master-planned community is the only new condominium development located steps from the Mississauga City Centre, right on the new Hurontario LRT line to connect homeowners directly to Toronto. Shopping, dining, and entertainment are all within reach at Square One Shopping Centre and beyond, and the Port Credit waterfront is only minutes away to bring you to the beauty of Lake Ontario. Mississauga’s dynamic City Centre brings natural greenspace to the urban core in the perfect blend, creating an unmatched neighbourhood.

Solmar Developments has crafted this community to perfection by using its 30 years of experience to create the pinnacle of luxury living. Known for their workmanship and their European-inspired design, Solmar’s excellence is second to none. In these unprecedented times, buying with confidence is more important than ever. Solmar Developments is a leading developer in the GTA, building communities that you can trust. Their dedication to the health and safety of their staff and clients has led to the implementation of digital buying and selling processes, displaying their commitment to their communities. Available for private appointments and virtual purchasing, a home at ORO has never been more attainable.

Register now to be first to preview the new Podium Collection at ORO. This premier community’s soaring success has led to incredible sales, meaning that your time is limited. For further information visit the website.


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GTA homebuilders upbeat, foresee post-COVID-19 recovery

GTA homebuilders upbeat about post-COVID-19
recovery

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GTA homebuilders upbeat about post-COVID-19
recovery

The beginning of 2020 was looking especially bright in the new and resale home markets in and around the GTA. The economy was sailing along, interest rates were low, homebuyer appetite looked insatiable and everything that was built or put up for sale seemingly was snapped up in an instant.

Then COVID-19 hit, and everything changed.

Here we are now, mid-year and a few months into the pandemic, and while some insecurity remains, there are growing reasons for optimism.

The Conference Board of Canada, for example, reports that while major metropolitan economies may contract in 2020, assuming the virus’ spread is contained and companies can return to normal operations over the summer months, a recovery should begin in the second half of the year. Sharp rebounds should follow, and in the case of Toronto, GDP growth of 3.2 per cent from 2021 to 2024 could lead the country.

Another source, Altus Group, points out that the unique nature of this economic slowdown means the impact on housing markets will likely be mild and short lasting.

Altus Group Vice-President and Chief Economist Peter Norman says a relaxing of containment measures through early summer should bring a sharp resumption in new home sales activity.

Later in the year, home prices will likely return to their upward path, and expectations are for a five- to 10-per-cent year-over-year gain, nationally, by year-end.

The pandemic has been a challenging time for the homebuilding industry, an important economic driver. Construction was halted for a period, and though now allowed to resume, there is still some uncertainty in the market. Builders, however, remain largely upbeat.

Here’s how GTA area homebuilders are feeling:

Altree Developments

Jordan Debrincat
Director of Operations

We are very excited that construction can now continue on our sites. For our Thirty Six Zorra project in Etobicoke, we were at the point in our construction where we were just about to begin shoring and excavation before the shutdown took place, and we have to make some adjustments to our daily operations for this site. Now that construction is back up and running, we are ready to begin – full steam ahead. We were already ahead of schedule, so the provincial shutdowns didn’t affect our timing at all.

Construction resuming has put a lot of people at ease. This has allowed a number of people to return to work, developers to continue their operations, and purchasers the comfort that their home is going to be delivered on time.

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Aoyuan International

Vince Santino
Senior Vice-President of Development

M2M in North York is actively under construction. We’ve learned some great lessons about best practices and how to interact with each other when it comes to social distancing and providing a safe, informative sales experience. Part of that is adopting virtual sales tools, and leaning a little more on digital technology. We’re optimistic, and have plans to release a collection of townhomes and upper tower suites at M2M as part of M2M Spaces. These will be larger, more livable units, with a variety of outdoor spaces depending on the suite. There is a real emphasis on wellness, and pairing more spacious suites with the urban setting at Yonge and Finch.

The 8.6-acre M2M development will be one of Aoyuan’s largest master-planned communities in Canada and really gives us the opportunity to bring our healthy lifestyle vision to life. Everything from our amenity package, which includes a yoga and fitness area, indoor and outdoor kids play area and infinity pool, to our urban location, is geared around promoting healthy, active lifestyles. This corporate-wide focus on health and wellness positions us well in our collective, new reality. We’re thinking about the people who will be living at M2M, offering a range of suites sizes to accommodate a diverse cross-section of residents. We’re even providing homes for multi-generational families. I think space is going to be a cherished amenity for a lot of buyers, and we’re proud to be bringing a range of options to market.

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Carriage Gate Homes

Nick Carnicelli
President

Construction continues at Gallery Condos + Lofts in Burlington, with occupancy scheduled for 2022.

We moved the launch date for the first phase of our new large masterplanned community in Hamilton – Roxboro – from spring to the fall. Like many builders, we are continuing to plan for our launch, and may begin to change the way we launch projects in future. More virtual technology, no large crowds, with all appropriate COVID-19 measures in place.

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Flato Developments

Shakir Rehmatullah
President

We are very optimistic, as we’re already witnessing renewed confidence from homebuyers. We’re increasing our use of technology, as meeting virtually will become the new norm. For us, it’s business as usual. Our sites are under construction as planned, and more sites are beginning construction as per the government’s direction. We have been active in marketing, even though we couldn’t do physical sales events, and we have been conducting online webinars with good results. For new launches, we’ll likely adopt new technologies such as virtual openings for certain projects, to make sure vulnerable groups such as seniors are safe.

We believe the demand for lowrise homes and small buildings will increase as people embrace social distancing. And since more people will be working from home, many will invest more in their homes. Home offices will be a must.

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Menkes Highrise

Jared Menkes
Executive Vice-President

We are seeing signs of pent-up demand and positive sentiments among buyers, with the number of inquiries and people resuming their housing research growing every week. We expect that as the economy continues to reopen, buyers will regain confidence in their financial stability and capacity to buy.

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NATIONAL HOMES

Deena Pantalone
Principal

We have taken the COVID-19 situation very seriously, with offices open only via video or telephone. Now that the provincial government has opened up construction, we will continue to put the safety of our employees and our buyers first with strict protocols and social distancing.

Construction servicing is beginning at The Forest in Bradford, and in Brampton at Three Rivers Claireville. We are also beginning to book design studio appointments for this summer, with an even more personal, one-on-one approach to keep us all safe and healthy.

The demand is clearly still there for real estate. If anything positive can be said to have come from COVID-19, it’s that this virus has refocused our attention on the importance of our families, and the homes we live in.

Many people just need more from their residence; more space, different features, or even a different neighbourhood. That’s why we expect to see a strong market come back later this summer and fall. In fact, we have two new communities we are working towards launching, in Burlington and in Courtice, and we are incorporating unique features and technology that we believe people will want post-pandemic. So, homebuyers should look forward to not just new launches, but new innovations.

From recycling to renewable materials to energy-efficient features and Green products, to innovative new prefabricated wall systems, National is helping our buyers reduce their “Greenprint.

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Pinnacle International

Anson Kwok
Vice-President, Sales & Marketing

The market definitely took a quick pause to look both ways but people are now back to crossing the street, which is positive for the marketplace. Our construction teams were active and our projects continue to rise.

Pinnacle has a diverse offering of projects that can suit any prospective homebuyer. We have four active constructions sites and pre-construction developments, so there are opportunities to move in as early as this fall to the next five years. These master-planned communities are located in desirable neighbourhoods in Toronto, Etobicoke and Mississauga.

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Regal Crest Homes

Art Rubino
Contracts Manager/Marketing Manager

Construction has never stopped for us since the province declared residential construction as an essential service. New construction starts only follow up last year’s sales. The real story will be the coming weeks, as we slowly open up sales offices.

We are here to fulfill homebuyers’ dreams, and with interest rates still so low, it’s an excellent time to buy.

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Solmar Development Corp.

Angela Marotta
Director of Marketing and Sales

We are fortunate that our current projects are more than 80 per cent sold, as we launched well before COVID-19. The other projects we have coming up are still in preliminary stages, however they have been pushed back as consultants and city officials have yet to resume full-time scheduling. We are focusing on the planning process for Park Avenue Tower 3, and Bellaria Phase 2 in Vaughan, as they’ve been delayed.

We are continuing with the construction of Edge and Oro towers in Mississauga and Park Avenue towers 1 and 2. Our goal is to catch up and get our purchasers moved in. Many of them are renting, so this investment is giving them something to look forward to. It’s evident that as other markets show so many variables and uncertainties given the current climate, real estate remains a secure investment.

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Tridel

Samson Fung
Vice-President, Marketing

We were fortunate to be able to continue construction and delivering homes to our homeowners. We implemented strict enhancements to our health and safety protocols on our construction sites to help safeguard the well-being of our employees and the communities we’re building, and these will remain in place as things begin to open up. Generally, we remain optimistic and see the industry as a whole preparing to adopt new measures and stabilize within this new environment. We’re proud of our efforts over the last few months, and our resilience as we come back stronger as leaders in both real estate and construction, and we’re looking forward to a strong finish in 2020.

As we move into the second half of 2020, we’re eagerly preparing to bring new communities to the marketplace. In the meantime, our design appointments and pre-delivery inspections with homeowners have continued through the spring and we’re looking forward to welcoming our homeowners back when we can. This new era forced us to be innovative in a different way. We are putting new safety measures in place for all of our customer-facing environments and discovering new ways to connect with our audiences. Our new digital experience, called Tridel Live, brings more information directly to the consumer; from a live chat with our sales team and virtual tours of our model suites, to access to more digital assets for our sales team, and more. This is just the beginning of a new way of meeting our clients’ needs and finding new ways to meet them.

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Edge Towers

Solmar Developments begins construction at Edge Towers in Mississauga

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Solmar Developments begins construction at Edge Towers in Mississauga

Solmar Development Corp. Is a family business that has a 30-year track record of excellent customer service building elegant, luxury new homes and condominiums all over southern Ontario.

The company celebrated the official start of construction of Edge Towers, a three-tower luxury residential condominium project located on Hurontario Street, just steps from Burnhamthorpe and Square One in downtown Mississauga.

Mississauga Mayor Bonnie Crombie joined the Solmar team at the ground-breaking ceremony last month. She spoke about Mississauga being the third largest city in Ontario and used her latest catch phrase, “Mississauga means jobs” when speaking to the attendees at the event.

The Mayor spoke about the importance of creating new jobs, attracting opportunity for new and existing Mississauga residents that will lead to prosperity. “Last year alone,” she said, “the City of Mississauga was directly involved in the creation of up to 4,500 new jobs. A future driver of Mississauga business’ success is the new Hurontario Light Rail Transit (LRT) that will be located right next to Edge Towers. More than 3,800 businesses and 78,000 jobs currently rely on this line today, and those numbers are expected to grow to one quarter of all employment in Mississauga, or nearly 130,000 jobs, in the future.”

Today, an important component defining the value of new condominium locations is the proximity to public transit. Since Edge Towers is also located just steps from the Cooksville GO station, commuters will have convenient access to both local amenities with the LRT and anywhere on the Metrolinx GO train system, including Union Station and the airport.

Scott Davie, president of Davie Real Estate, the Broker selling Edge Towers says, “Edge residents won’t need transportation to enjoy most local amenities. Edge Towers is walking distance to world class shopping at Square One, trendy restaurants like Earl’s and Bier Market, cool markets like Whole foods, and meeting places like Starbucks and Tim Hortons. Other local amenities within walking distance include Sheridan College, the Living Arts Centre, and the Art Gallery of Mississauga. Residents can experience a downtown Toronto lifestyle at half the price.”

A second major component to defining value in a new condominium is the quality of the finishes and workmanship, and the customer service. The first impression of visitors to Edge Towers will be a luxuriously appointed lobby with 24-hour concierge and elegant marble and granite finishes in neutral tones. This timeless elegance theme will run through all of the luxury amenities, which include guest suites, party room with wraparound rooftop terrace and barbecues, gym, yoga studio, movie theatre, Wi-Fi lounge, games room, and a Galleria.

The interior suite finishes are also exceptional. They include nine-ft. smooth ceilings, luxury fully integrated, stainless steel kitchen appliances, full size stackable front loading washer and dryers, quartz countertops, frameless glass shower doors, and frameless mirror closet doors. Solmar pays attention to the details with features such as larger baseboards and casings.

Edge Tower 2 suites are currently selling, ranging in size from 492 to more than 1.400 sq. ft., and are available as one-bedroom, one-bedroom plus den, two-bedroom, two-bedroom plus den, and three-bedroom designs.

Edge T2 offers the advantage of a higher level of quality, a better location, and a better incentive program, including free parking, free locker, free assignment, a 15-per-cent deposit over 18 months (plus five per cent at occupancy), and a low lot levy cap. It’s always nice to have an advantage when buying real estate.

Visit the Edge T2 designer-decorated model suite at the Presentation Centre, located at 24 Elm Dr. West in Mississauga. The Presentation Centre is open from noon to 6 p.m. Monday to Thursday, and from 11 a.m. to 5 p.m. weekends; closed Fridays.


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Edge T2: New Release of Suites

New release of suites at Solmar’s Edge T2 in Mississauga

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New release of suites at Solmar’s Edge T2 in Mississauga

After the successful sale of the first of three Towers near Burnhamthorpe and Hurontario in Mississauga, sales have officially begun for Edge T2. Due to overwhelming demand, Solmar has now released more suites for sale on both higher and lower floors.

Available suites at Edge T2 range from 492 to over 1,400 square feet. Sales were fuelled by an amazing incentive program which included: free parking, free locker, free assignment; low lot levy cap, the ability to rent during occupancy, and a 15 per cent initial deposit spread out over 18 months.

Location was also a major contributor to the successful sales of the first batch of suites at Edge T2. According to the City, the major area for population growth in Mississauga over the next few years, by far, will be in the downtown core, surrounding Square One.

The guest speaker at the Edge T2 Grand Opening was Mayor Bonnie Crombie, and she spoke about the new LRT that will be running right in front of Edge Towers, and will connect all of Peel, from north to south, with over 20 kilometres of rapid, reliable transit.

“Edge Towers is positioned well for the major growth coming to Mississauga, especially considering the GO Train station is a five-minute walk away, offering efficient travel to Union Station and the Airport.”

The Mayor went on to say, “Mississauga is known to have a great supply of educated and skilled workers, and is already home to over 60 Fortune 500 companies.

“This is one factor that makes Mississauga a sought after destination of many international companies, and the fact is that they are bringing many new jobs to the City.”

Edge T2 is also just a short walk to the world class, luxury shopping at Square One, with shops like Holt Renfrew, Harry Rosen, and Rolex.

Local residents can also walk to neighbourhood restaurants like Earl’s and Bier Market, as well as Whole Foods, Starbucks, and Sheridan College.

The attendees of the Grand Opening had an opportunity to speak with the developer and his team, and learn about Solmar’s commitment to building a new standard of luxury in Mississauga, one that will make Edge Towers the best quality condominiums on the main downtown corridor of Mississauga for years to come.

Solmar Developments is an Italian family-run business that takes a special pride in what they build, and has been in business for over 30 years.

Attendees of the event had a chance to view the Designer decorated model suite that featured standard finishes like nine foot smooth ceilings, superior quality stainless steel and fully integrated kitchen appliances, full-size front loading washer and dryers, quartz and marble counter tops, and frameless glass shower doors.

The building amenities will also be very luxurious beginning with a lobby that resembles a high end hotel with 24 hour concierge, and include guest suites, party room with fire feature and barbeques, gym, yoga studio, games room, WiFi-lounge, and a galleria.

To view the floor plans and the designer-decorated model suite, and to receive pricing, visit the Presentation Centre, located at 24 Elm Drive West in Mississauga. The Presentation Centre is open from noon to 7 p.m. Monday to Thursday, and from 11:00 a.m. to 5:00 p.m. weekends; closed Fridays.

EdgeTowers.ca


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COVER STORY: Edge Tower 2

COVER STORY: Edge Tower 2

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COVER STORY: Edge Tower 2

Solmar Developments prepares to launch Tower 2 of Edge Towers

With the successful sale of Edge Towers, Solmar Developments is beginning construction of Tower 1, the first of three Towers that are zoned to be built on the strategically located property that is just steps south of Burnamthorpe Road and Hurontario Street, in Mississauga.

And as construction begins on Tower 1, Solmar Developments is preparing to launch the sale of Edge Tower 2. The 40-storey Edge T2 will set a new standard in elegant living in Mississauga.

Being just steps from Square One and shops like Holt Renfrew, Armani, Hugo Boss, Gucci, and the Rolex Boutique, Edge T2 is set to be an exciting place to live. The Living Arts Centre, Celebration Square, the Hazel McCallion Campus of Sheridan College, Wholefoods, Chapters, Earls Restaurant, and Bier Market are also close by.

With the new LRT at their doorstep, future residents of Edge T2 will have easy access to travel locally, or the opportunity to take an express trip to Union Station, Pearson Airport, or anywhere else in the GTA, on the Metrolinx transportation network.

For those who prefer to drive, access to highways 403, 401, 407, 410 and QEW could not be more convenient. “There is a huge difference in value being located in a prime location right on the main public transportation system versus being a 10-minute drive west, down the highway,” says Scott Davie, the listing Broker of Edge Towers.

In addition to location, value is determined by a number of factors, and Solmar considers the quality of the finishes to be one of the most important ways to define value. The first impression at Edge T2 begins in the elegantly appointed lobby, with its marble finishings and hand crafted, Venetian plaster columns.

It is the gateway to the timeless elegance theme that defines the style of Edge Towers, the timeless elegance that Solmar is known for.

The luxury condominium lifestyle means that the Concierge will be available 24/7, and amenities include the use of the state-of-the-art gym, yoga studio, Wi-Fi lounge, movie theatre, billiards room, guest suites, and the party room with a walk out to an amazing terrace with a fire feature and barbecues.

Edge T2 was designed by the award winning Rosario “Roy” Varacalli, of Cusamano Architects. The Solmar team worked closely with the architect and, recognizing the changing needs of the market, has designed even more efficient suites, with typical sizes ranging from 493 to 721 square feet.

Edge T2 will include 424 one-bedroom, one plus den, and two-bedroom suites. Quality is defined by the level of the workmanship, and the level of the finishes, in the suites. Suite finishes include 9 foot smooth ceilings, fully integrated or stainless steel, superior quality, kitchen appliances, separate showers with frameless glass doors, and premium plank laminate flooring.

Solmar Developments is a traditional Italian builder that has taken a special pride in delivering the highest quality residential highrise, lowrise, and commercial projects across southern Ontario, over the last 30 years.

Choosing the right developer can make a big difference in quality, customer service, and future resale value. Savvy new condominium buyers recognize that the key elements that will lead to a making a successful decision when buying a new condominium are:

  • Superior location;
  • Proximity to public transit, local amenities, and highways;
  • Fine quality finishes and workmanship from a reputable and experienced builder;
  • Attractive building and floor plan designs; and
  • A full range of luxury amenities.

Today, the majority of Ontario residents count the equity in their home as their biggest source of their wealth. Real Estate is the gateway to personal wealth for the majority of people. Now more than ever, consumers have to make the right choice, not only to buy, but which property to buy.


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