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Lindvest

Lindvest has realized that when it comes to the homebuilding industry, it’s time to Do It Differently

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Lindvest has realized that when it comes to the homebuilding industry, it’s time to Do It Differently

As one of the GTA’s premier homebuilders, Lindvest has decided that status quo is no longer acceptable in the industry. While it’s easy to measure success purely by numbers such as sales and revenues, the company has committed to being different. Whether it’s how it treats customers throughout the sales process or the little things that can often be overlooked, Lindvest has committed to providing its product with energy, pride, joy, pleasure, dedication, consistency and confidence.

This new message, simple and yet provocative, has been seen on billboards, televisions and digital platforms throughout the GTA. This message has woven its way into the Lindvest branding, website, social media platforms and more. The goal is for the voice of Lindvest to stand out from the pack by breaking away from the standards of marketing in the industry.

Do it Differently isn’t performative; it’s prescriptive. Lindvest doesn’t want to claim it’s different just for the sake of being different, but because the company knows that there are people out there who aspire to carve out their own unique path in life. The builder wants to provide a homebuying experience that is as unique and special as it should be. It’s about more than attempting to outperform competitors – the real goal is for the company to better itself.

In July, the brand was launched internally to the company at a private event, where staff was joined by Jamaal Magloire, the assistant coach of the 2019 NBA champion Toronto Raptors, who roused the crowd with a speech about how the Raptors attained great success by doing it differently.

Director of Marketing Joseph Alberga proudly proclaimed: “This is a year of change, and as an organization, we’re embracing it.”

“It is time to distinguish ourselves from the ordinary and move away from the status quo,” said Anthony Martelli, chief operating officer. “It requires a commitment at every level from each and every one of us. We are committed to ensuring the homebuying process at Lindvest will be positive at every touchpoint for our customers. It will be driven by care.”

In addition to a new website that provides more detailed information about available homes and upcoming opportunities, Lindvest is updating many of its operating procedures to ensure the quality, consistency and level of service that will align with the campaign promises. From purchasing at the sales centre to choosing interior decor options, from site visits to final closing, Lindvest is striving to provide a different and better experience to all purchasers.

Lindvest President George Hofstedter took the stage and gave his two cents. “Just like Jamaal, I’ve been doing something I’ve loved all my life – real estate. We haven’t done it wrong. We’re just going to do it better. I look forward to the future.”

LINDVEST HOMES

To learn about Lindvest’s current and upcoming communities, and for more information about the Do It Differently campaign, visit the website.


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Lindvest

Lindvest Homes is doing it differently throughout the GTA

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Lindvest Homes is doing it differently throughout the GTA

How many ads have similar messaging, look and feel? Happy families, renderings of new homes, beautifully written taglines that use different variations of words such as “life” and “build.” What stands out to you? Probably nothing in particular. The homebuilding industry has a set of norms that companies very rarely step outside of.

At Lindvest, they have seen an opportunity arise out of all of the similarity – the opportunity to stand out, to emerge from the confines of the status quo and do something… different. With more than six decades of building experience, Lindvest’s aim has always been to remain as unique as the customers it serves. This trend continues with the current launch of their new marketing campaign.

Do it Differently

This new message, simple and yet provocative, can currently be seen on billboards, televisions and digital platforms throughout the GTA. This message has woven its way into the Lindvest branding, website, social media platforms and more. The goal is for the voice of Lindvest to stand out from the pack by breaking away from the standards of marketing in the industry.

The public is encountering a tone that is as energetic, vibrant and charismatic as the people whose attention it is intended to capture. The imagery focuses on the bold personalities of the customers the company works and interacts with on a daily basis. Gone are the days of the message of blending in, sinking into the sea of similarity.

Do it Differently isn’t performative; it’s prescriptive. Lindvest doesn’t want to claim it’s different just for the sake of being different, but because the company knows that there are people out there who aspire to carve out their own unique path in life. The builder wants to provide a homebuying experience that is as unique and special as it should be. It’s about more than attempting to outperform competitors – the real goal is for the company to better itself.

The message that lies deep within the core of this campaign will act as a driving force as Lindvest continues to push to provide a better overall experience for its customers. The message of Do it Differently won’t only represent the campaign and branding, but the company itself. It will become the golden thread that connects every aspect of Lindvest, from advertising to every member of its dedicated and enthusiastic team.

This is a company that wants its customers to see and feel that everything is done with pride, consistency and energy – but above all – that Lindvest is doing it differently.

LINDVEST HOMES

To see the new campaign, visit the website, or keep an eye out for their billboards, buses, and digital ads.


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Lindvest

Lindvest is doing it differently across the GTA

Latest News


Lindvest is doing it differently across the GTA

Take a minute to look through the advertising and marketing material of new home developments. How many have similar messaging, look and feel? Happy families, renderings of new homes, beautifully written taglines that use different variations of words such as “life” and “build.” What stands out to you? Probably nothing in particular. The homebuilding industry has a set of norms that companies very rarely step outside of.

At Lindvest, they have seen an opportunity arise out of all of the similarity – the opportunity to stand out, to emerge from the confines of the status quo and do something… different. With more than six decades of building experience, Lindvest’s aim has always been to remain as unique as the customers it serves. This trend will continue with the launch the new marketing campaign in early September.

Do it Differently. This new message, simple and yet provocative, will be seen across billboards, televisions and digital platforms throughout the GTA. This message will weave its way into the Lindvest branding, website, social media platforms and more. The goal is for the voice of Lindvest to stand out from the pack by breaking away from the standards of marketing in the industry. The public will encounter a tone that is as energetic, vibrant and charismatic as the people whose attention it is intended to capture. The imagery will focus on the bold personalities of the customers the company works and interacts with on a daily basis. Gone are the days of the message of blending in, sinking into the sea of similarity.

Do it Differently isn’t performative; it’s prescriptive. Lindvest doesn’t want to claim it’s different just for the sake of being different, but because the company knows that there are people out there who aspire to carve out their own unique path in life. The builder wants to provide a homebuying experience that is as unique and special as it should be. It’s about more than attempting to outperform competitors – the real goal is for the company to better itself. The message that lies deep within the core of this campaign will act as a driving force as Lindvest continues to push to provide a better overall experience for its customers. The message of Do it Differently won’t only represent the campaign and branding, but the company itself. It will become the golden thread that connects every aspect of Lindvest, from advertising to every member of its dedicated and enthusiastic team. This is a company that wants its customers to see and feel that everything is done with pride, consistency and energy – but above all – that Lindvest is doing it differently.

LINDVEST

You can get a sneak peek by visiting the website. Don’t forget to keep your eyes peeled for something different in September.


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