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Geranium makes water-saving a priority at Edgewood in Pickering

Geranium makes water-saving a priority at Edgewood in Pickering

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Geranium makes water-saving a priority at Edgewood in Pickering

Purchasers at Geranium‘s new home community Edgewood in Pickering will enjoy the water conservation benefits of having a Greyter Home water recycling system included in their home at no extra charge.

Geranium is the first homebuilder in Canada to parcel this feature into the construction of an entire community. For Edgewood homeowners, this will mean reducing their annual water bill by approximately 20 per cent and, for a family of four, saving up to 30,000 litres of water in one year – an amount of water that could fill a 16-by-32-ft. rectangular swimming pool.

“Water is a precious resource and Canadians are one of the highest users per capita worldwide,” says Boaz Feiner, president of Geranium. “At home, we use hundreds of litres of water daily by showering, bathing, flushing toilets, running dishwashers and washing machines. In 2013, we learned about Greyter’s initiatives for the commercial market. Although there wasn’t a residential system available in Canada, they were working towards changing that. Going forward, we decided to include the rough-in for a greywater system in our lowrise homes, something that would be much more costly to do if possible at all, once the house was built. By providing the rough-in, we are giving the owners of our homes the opportunity to buy and install a system when they became available for houses.”

Greyter’s Home system captures and treats shower and bathwater so it can be reused for flushing toilets. The entire compact system is installed inside the home, requires only five standard plumbing connections and is easy for a professional plumber to install. Additional features are its superior, proprietary filtration and treatment process; low maintenance; low energy requirements; and comes with a touchpad controller that handles all aspects of the system operation and provides the homeowner with performance data, maintenance reminders and tutorials.

Geranium and Greyter will share data collected from the Edgewood homes, with the City of Pickering and Durham Region. Geranium has been selected as the winner of the City of Pickering’s 2019 Sustainability Award for its Edgewood community.

geranium.com


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The View From Inside: The Ups and Downs of 2017

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The View From Inside: The Ups and Downs of 2017

By: Boaz Feiner, Geranium

There is no crystal ball to predict precisely what will happen and when it will occur in the real estate market. Despite builders’ best efforts to examine existing conditions and deduce from the past, there are many government and economic influences over which we have no control. This past year has been especially unpredictable for housing across Canada, in Ontario and, here, in the GTA.

During 2017, housing has been affected by the implementation of the Ontario Fair Housing Plan. Among the 16 measures, many are focused on the rental market. However, included in the plan is a 15 per cent Non-Resident Speculation Tax (NRST), which applies to homes purchased in the Greater Golden Horseshoe Area (GGHA) by non-citizens or non-permanent residents of Canada. This measure had a greater initial impact in “cooling” the market than is justified by the 5 per cent of the GGHA’s new sales attributed to nonresident buyers.

Additionally, the continued rise in house and condo prices creating red hot markets became a focus of the federal government, prompting an increase in lending rates, followed by a tightening of eligibility measures, and ultimately causing a ripple of buyer concern. On top of this, a multitude of confusing and conflicting media reports about what was happening in the resale and new housing market fueled further uncertainty among buyers and sellers alike.

With summer’s approach, many potential resale homebuyers in the GTA, perhaps fed up with bidding wars, sat on the sidelines waiting to see what would happen. Meanwhile, sellers gleefully believed in the rising price of their existing home despite sales to the contrary. By September, home prices had either leveled or were rising again, depending upon specific location. Throughout fall, sales in certain price ranges gained momentum and it now appears that some stability is returning.

Turning to the new home market, the picture is a little different. The price of land continues to rise; municipalities are increasing development charges; and the cost of building, including skilled labour and materials, is holding or rising. These all have an impact on the end purchase price of a new home.

Here’s a snapshot of new home statistics from the Greater Toronto Area New Homes Monthly Market Report to the end of September 2017, according to data released by Altus Group: lowrise sales year-to-date were down 3 per cent over the same period in 2016, yet lowrise prices were up 21.4 per cent over September 2016.

Those of us involved in the industry are optimistic that 2018 will bring further stability. Our economy is strong and lending rates remain historically low, which is good news. Our company is planning for continued demand for new homes, which we’ve done successfully for the past 40 years. The privilege of owning a home remains a Canadian dream for those who have been here for generations and newcomers alike.

On behalf of Geranium, we wish you and your families a safe and happy New Year.

Boaz Feiner, is president of Geranium and a former member of the BILD Board of Directors. Celebrating 40 years in business, Geranium has created many superb master-planned communities including more than 8,000 homes in Ontario.

Geranium.com

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The View From Inside: Cutting Through The Headlines

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The View From Inside: Cutting Through The Headlines

By Boaz Feiner, Geranium

There is a saying that perception is reality and, unfortunately, it appears that this is alive and well in today’s 24/7 news cycle. I say unfortunately because in our fast-paced world, many of us have little time to delve beyond the headlines and buzz words to find the information that explains the bigger concepts.

Take the housing industry for example. In the past few months, the provincial government has introduced Ontario’s Fair Housing Plan, the federal government has implemented a small increase in lending rates and there’s been a media frenzy of mixed headlines related to real estate. All of the above have contributed to uncertainty and caused many seeking to buy a home in the GTA to have second thoughts.

The latter example needs further emphasis. Conflicting messages on the complex topic that is the housing market, especially concerning supply issues, are being published leading to confusion. One day sales are reported as being low and prices are reported as dropping, while the next day sales are reported as strong. However, these messages relate to different aspects of the market of which it’s hard to distinguish without the benefit and understanding of a more fulsome market overview.

Unlike in 2008, when the biggest global financial crisis since the Great Depression hit, we are not experiencing the same conditions impacting the real estate market. Canada’s economic fundamentals remain strong. Interest rates are still at historically low levels even with a 25 basis point increase, unemployment is the lowest it’s been since 2001, job creation is robust with nearly 100,000 new full-time positions created within the past year, manufacturing is showing an increase over past four months and, most importantly, no resolution has been provided to solving the lack of supply of new homes to satisfy market demand.

In response to constricting land supply and the lack of detached home options, until May of this year, previous months showed signs of an over-heated market whereby availability was scarce and prices increased significantly. Sellers became accustomed to, and expected, multiple-offer scenarios (driven primarily by undervalued pricing), receiving above-asking prices and only having their homes listed on the market for just a few days. However, it’s important to remember that this is not the norm.

The real estate market is cyclical in nature. What we are experiencing now is an adjustment in the amount of appreciation from 25 to 30 per cent year-over-year in some red-hot markets, to more sustainable levels of between 5 and 10 per cent. For example, according to the Toronto Real Estate Board (TREB), in July the average selling price for all home types combined was up by 5 per cent year-over-year.

People setting out to buy a new house have a lot to consider, but media headlines and the bandying about of various statistics have clouded the main reason for owning – having a home for your life, rather than a short-term investment. Keep your focus on that, and you can eliminate most of the guesswork in trying to time the market to your advantage.

Boaz Feiner is president of Geranium and a former member of the BILD Board of Directors. Celebrating 40 years in business, Geranium has created many superb master-planned communities including more than 8,000 homes in Ontario. Geranium.com

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Cover Story: Editor's Choice: Geranium

Cover Story: Editor’s Choice: Geranium

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Cover Story: Editor’s Choice: Geranium

Geranium announces 40 years of Giving initiative

In a year that marks four decades of creating superb master-planned neighbourhoods and innovative new homes, Geranium is enhancing its ongoing commitment to contributing to the well-being of the broader community. The company has announced 40 years of Giving, a special initiative that will form one aspect of Geranium’s annual charitable donations. For each new Geranium home sold in 2017, a donation of $150 will be made in the name of the homebuyer, to a charity chosen by them from a list prepared by Geranium.

“Community building and good corporate citizenship is high on our list of priorities and we strive to be a good neighbour as well as a quality builder,” says Geranium president Boaz Feiner. “This philosophy is ingrained in our corporate culture and, for the past 40 years, we’ve participated in numerous community-based events, sponsored fund-raising activities, donated to charities and non-profit organizations directly, and acted as a resource for community groups wherever possible.

“To mark this anniversary, we are honouring the families who enable us to continue to do what we do best. This could be another record year for our new home sales, which means the total amount will be upwards of $25,000.”

Using information available from Charity Intelligence (CharityIntelligence.ca) the team selected 12 charities as potential recipients of this year’s funds, as determined by the homebuyer. Charity Intelligence collects and analyzes information on transparency, accountability and the need for funding and operating efficiency as a service to donors.

The short list represents a broad range of charities operating in Ontario and internationally in the categories of health, social services, youth, the environment, animal welfare, sport and recreation. They include:

  • The Alzheimer Society of Ontario
  • AMICI Camping Charity
  • Doctors Without Borders
  • FoodShare
  • The George Hull Centre
  • Homes First
  • INDSPIRE
  • The Jane Goodall Institute
  • The Ontario Society for the Prevention of Cruelty to Animals
  • SKETCH
  • The Special Olympics Ontario
  • WaterAid Canada

On the housing front, Geranium will be launching for sale new neighbourhoods in Aurora and Pickering in 2017, as well as starting construction of the sold out Trails at Cardinal Point, and VISTA Flats & Towns in Stouffville.

ALLEGRO IN AURORA

Opening this summer, Allegro in downtown Aurora will offer a collection of magnificent family-sized detached homes on 52- and 61-foot cul-de-sac lots within an established neighbourhood stretching from Bathurst Street to Yonge Street. These grand and gracious homes featuring 10-foot main floor ceilings with oversized windows will be full of natural light. Floorplans will range from approximately 3,100 to just under 4,400 square feet.

“We’ve worked closely with Hunt Design to create two-storey and bungalow-with-loft layouts offering as many of the features and living spaces desired by today’s families as possible,” explains Stephanie Lane, manager sales and marketing. “We also have the advantage of recently building three neighbourhoods of luxury homes and have included the best attributes of the most popular floorplans in Allegro.”

Among these features, prospective homebuyers will find designs that offer four or five bedrooms each with ensuite or shared ensuite baths, kitchens and breakfast areas open to spacious great rooms, living and dining rooms either combined or separated, mud room entries from two- or three-car garages, second floor laundry rooms and media rooms. Expansive sliding glass doors from great rooms or kitchens lead to Geranium’s signature covered loggias overlooking the back garden. Thoughtful optional features may include outdoor kitchens, elevators, dog washing areas, coffered and waffle decorative ceilings and extra fireplaces.

Allegro offers all the conveniences of a central downtown Aurora location steps from Yonge Street and close to shops, schools, cultural venues, dining, and just minutes from Highway 404 and GO Transit. Prices will start from over $2 million. Register to be among the first to learn more at AllegroAurora.com.

EDGEWOOD IN PICKERING

Edgewood will be an intimate new neighbourhood featuring a limited collection of single-family homes on 40-foot lots in Pickering. Backing onto preserved woods and green space and just minutes from Rouge Park and the year-round splendor of Altona Forest, homes in this private enclave will range from approximately 3,200 to 4,000 square feet.

Discover a well-connected enclave located a short drive from the Pickering Town Centre and Highway 401, offering access to a rich selection of amenities, shops and services. Register at Geranium.com/Edgewood.

Since 1977, Geranium has been guided by its vision to create places that are meticulously planned, expertly executed and designed with sensitivity and respect for the environment, the local neighbourhood and the families who will call them home.

Acting on the belief that “community” goes far beyond the bricks and mortar of building homes, Geranium continues to help build a bright future for the families who live in their neighbourhoods.

With more than 8,000 homes complete in desirable locations across Southern Ontario, Geranium will continue its commitment to delivering homes and communities of varying scale deserving of the trust placed in this award-winning industry leader.

GERANIUM

For an overview of this forward-thinking company and the communities it offers, visit online.

Geranium.com


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