Outlook 2020 – Mike Parker, Vice-President, Sales & Marketing, Georgian International Build Corp.
Part of our series of Outlook 2020 Q&As with building industry executives
What is the outlook for the new home industry in 2020?
New housing starts have declined from the elevated levels of 2016 and 2017, however, we anticipate a more stabilized average in 2020. The average resale home price is expected to rise, and combined with an anticipated low risk of mortgage rates increasing, this is positive for consumers considering a new home closing one to two years out.
And for your company?
Many of our homeowners are from the 905 and 416 area code regions. Our value proposition in terms of price, lifestyle and location will continue to be a favorable option for GTA buyers looking to escape urban congestion. Our new home construction pipeline is full for 2020, based on positive sales results in 2019.
What is your company doing to address the issues facing the homebuilding industry – namely, affordability and new home supply?
Homeownership should be attainable for all Canadians. We are currently providing a product mix that consists of condominium suites, semi-detached and single-detached homes with varying prices. Offering a wider range of home styles opens up more doors for consumers based on their affordability. We continue to study opportunities to provide housing that suits the needs of an even wider range of Ontarians.
What more could the industry do to address these issues?
All members of local, provincial and national home building associations should continue to raise awareness of the challenges builders face in providing housing that is attainable for all Canadians. We’re lobbying to reduce unnecessary legislation, and policies that create red tape for developers and additional development soft costs should be eliminated. All levels of government need to be supportive in creating positive changes in the industry. Developers need to be seen as partners to the townships and cities in which they build.
What should prospective new-home buyers know about your company for 2020?
If living an active lifestyle and a love of nature is important, we have three different options new-home buyers should consider. All of our developments will be releasing new ownership opportunities this year.
Windfall at Blue, located slope-side on 148 acres in Blue Mountain, is set to deliver The Shed in 2020 – a rustic yet refined community gathering space for neighbours to come together to socialize and create traditions. There’s parkland, outdoor pools, a sauna and more for our residents to enjoy.
Right next door to Windfall, Mountain House at Windfall will be opening its final phase. This community offers chalet living without the maintenance. Mountain House features an exclusive amenity area comprised of hot and warm pools with a waterfall feature, a sauna and a relaxation and fitness room, all with Blue Mountain as the backdrop.
Braestone Horseshoe Valley offers distinctive and timeless architectural style, one that combines the elements of early Oro-Medonte farmhouses, barns and sheds. Residents have access to the neighbouring Braestone Farm, which features a maple sugar shack, skating pond, pumpkin and berry patch and more. In addition, there are kilometres of trails on the 566 acres that make up Braestone, with 60 per cent of the land preserved in its natural state.
Why should prospective new-home buyers consider buying from your company in 2020?
We focus on providing a remarkable lifestyle for our residents. Our communities offer thoughtful amenities that are inspired by the natural landscape and the environment in which we build. We are building small-town Canada, and this is reflected in our streetscapes and timeless architectural style. Recognized not only locally but nationally, we are creating something unique in the Simcoe and Grey County regions.
Special Report: Outlook 2020