Details Renovations
Location: London, Ont.
Employees: 3
Annual Revenue: $325,000
Appeared in: May/June 2013
This six-year-old business is seeing growth, and branching out. Recently, owner Sherri Player has been delving into commercial work. And loving it.
“The profit margins are bigger,” she says. Most recently, she built a 4,000-sq.-ft. bridal studio. And she built out a London location for the chain H&R Block.
On the residential side, things are moving along well too, with some kitchens, bathrooms, and a retrofitting of an entire apartment, complete with structural work.
But Player has also become increasingly connected to the local community. She’s now working with a nonprofit group called Pathways that gives youth a chance to learn new skills. She’s taken on an intern from that program, who worked with her in the field.
This spring, she’ll be launching a partnership with a local blogger who does DIY projects at a site called 100 Things 2 Do. The plan: Player will draft up a simple woodworking project on SketchUp and blogger Shelly Shepherd, who also lives in London, will build it. Player plans to launch a blog to coincide with the ongoing project to draw customers to her site.
Backing up these and other new marketing and networking plans are Player’s longtime commitment to customer service and excellence. Now a parent with two young children, she’s more aware than ever of how renovations impact her clients, and she’s intent on being safe, efficient, and clean. “I try to treat every home like it’s my home and my kids are living in it.”
—By Diane Peters