In2ition Realty, other homebuilding industry firms step up to aid in COVID-19 relief
As challenging as the pandemic has been, there’s also been no shortage of good news, feelgood stories among new home and condo builders, developers, marketers, suppliers and others, as they pitch in to do their part for COVID-19 relief.
Among them is In2ition Realty. The Mississauga, Ont. new home and condo marketing and sales firm has long been involved in charitable initiatives.
“For us, being involved in a charity has been part of our work life and our work culture,” Founder and CEO Debbie Cosic told HOMES Publishing.
Then the COVID-19 pandemic struck, uncovering other needs in the community, and other ways In2ition could help.
“We were looking for a charitable endeavour during these trying times, when many of us were home in the beginning kind of wondering what to do with our time, until more normalcy of our meeting schedules returned,” says Cosic.
Feed Mississauga reached out to In2ition, asking not just for much needed funds, but to help provide some social media and creative expertise to further raise awareness.
“It’s turned out to be very timely for us, that we could really roll up our sleeves and lend a hand,” Cosic says. “The food bank was down 50 per cent in both donations and in volunteers, so they were at a crisis point.”