Grand opening of Ultramatic’s newest store for adjustable beds
Photography, Robert MacNeil
After 33 years, Canada’s leading company for adjustable beds is adapting to the digital world. Through a rebranding campaign, Ultramatic is introducing a lifestyle sleeping concept at their new flagship store. At this rejuvenating haven, they are taking a holistic approach to improved wellness, as well as a better sleep. With all the mattress choices out there, it can be a difficult market to navigate. From billboards that advertise a bed-in-a-box, to impressive television commercials, separating the hype from the true benefits of the product, often results in dissatisfied customers.
Targeting your senses
When it comes to sleep, dealing with a sleep expert is of the utmost importance. And, having a one-on-one conversation helps to address particular concerns and preferences.
The new Ultramatic mattress store will look very different from anything that you’ve ever seen. A shift in perspective will provide an exciting digital experience that ignites your senses. The scent of lavender, peppermint and chamomile will awaken, and decompress, you at the same time – similar to a Zen-like state. Soft, rose-coloured walls help to calm the eyes, and the beautiful living wall embodies Ultramatic’s mantra – just relax.
Once associated with specific needs as it related to an aging demographic, adjustable beds are now designed to suit all ages and specialized niches. Especially appealing, is the blush, chenille-textured Vanessa bed, which is built into an elegant glass display. As you lie on the bed, a video appears on the glass, and above you. While relaxing, a sleep expert will discuss the health benefits of sleeping in an elevated position.
Adjustable beds are not only more advanced in their technology, but they have become the fastest growing category in the sleep industry. As lifestyles change, and homes become smaller, people are spending more time in their bed. Many designs include USB ports and Bluetooth connectivity that allows you to control your bed from your phone. People of all ages have come to realize that adjustable beds are not only ideal for resting, but they’re the perfect spot for reading, working, relaxing or watching Netflix.
During the weekend of May 3rd to the 5th, Ultramatic will celebrate the grand opening of their new store at 508 Lawrence Avenue West in Toronto.
During the event, sale pricing can be found on mattresses, bases and pillows, and supporting vendors will be offering samples and promotional items.
With you in mind
Once the team has determined your needs, check out the innovative NanoGel™ collection of mattresses. All models are on display by features and functions. Not only will their mattresses relieve pressure points on your body, but you won’t receive any pressure from the staff.
Style consultants have been brought in to ensure that the Ultramatic brand continues to evolve and complement new furniture lines. You’ll also find Canadian-made products to further enhance a peaceful state of mind, including soaps, essential oil diffusers, room sprays and more.