If it seems too good to be real, it probably is. That old adage seems particularly sound in our era of social media and oversharing. For a brief window earlier this year, a construction worker in the U.S. became an internet sensation for mocking “influencer” culture. A Tweet purportedly from the man’s daughter said, “My dad asked me what an influencer was, and after I explained he said, ‘Pssh, I could do that.’ Well…he did.”
The post featured images of a man in a hard hat, work gloves, and a hi-vis vest sipping coffee, riding and e-bike, and in other influencer-style poses. Almost as quickly as the thread became an internet sensation it was revealed that the post was a fake : it was actually a marketing stunt for an Austin, Texas-based coffee shop.