Empire Communities prioritizes lifestyle needs
Empire Communities, one of North America’s largest private homebuilders, is seeing a significant increase in home sales throughout Southwestern Ontario as homebuyers re-evaluate how and where they live and what they need out of a home in response to COVID-19. Now, homebuyers are prioritizing rooms in their home based on the unique needs of their family and new lifestyle.
Since March, Empire has sold close to 500 homes in communities across Southwestern Ontario. With home now the hub, homebuyers are highly motivated on their search to prioritize space and accommodate the needs of their family and the new realities of spending more time at home. Additionally, many buyers are looking to more affordable markets outside the GTA for space and value, with interest rates historically low and with the newfound flexibility of working from home.
To help guide homebuyers through their homebuying journey, Empire has launched a new platform to match homebuyers with the features and home designs that will best serve their needs. With Home Reimagined, homebuyers will discover which room is the heart of their home and get insight on design features to consider during the home search.
Through Empire’s Home Reimagined campaign, homebuyers can take a short quiz designed to match them with a persona that will provide insight on home designs that pair well with their values and family life, and the Empire communities they are available in. In addition to receiving suggested home designs, homebuyers are also offered content curated just for them based on their quiz results.