Colour Trends for 2017
by Samantha Sannella
Each year, new trends in colours emerge. Highly influenced by fashion, interior design finishes, such as paint and fabrics, reflect trends that aren’t as fleeting as fashion but offer sophisticated ways to make their impact lasting. Colour forecasters analyze consumer trends, social movements and global influences to predict colour trends years ahead of time. Colour psychology and colour symbolism are also factored into forecasts.
According to the Institute for Colour Research, people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Knowing and understanding colour trends is an important part of successful interior design.
After several years of softer lighter colours, rich saturated tones lead the trend, adding vibrancy to interiors. Shades from the purple and violet end of the spectrum are particularly directional this year. Many of the leading paint companies have chosen their colours of the year from this colour family, ranging from Beauti-tone’s soft, mauve-grey, You Look Mauve-lous to Benjamin Moore’s bolder, deep black-purple, Shadow.
Pantone’s 2017 View Home and Interiors palettes offer seven themes. Each theme contains several colour predictions. Leatrice Eiseman, executive director of the Pantone Color Institute, told the press that the choices invoked “a renewed sense of imagination in which color was appearing in a context that was different than the traditional,” that the hues “surround us in nature,” and that they “evoke a spectrum of emotion and feeling.”
|Benjamin Moore, chose 23 colours for their 2017 colour palette, but its top pick for colour of the year is Shadow, a rich, royal amethyst. “Allusive and enigmatic, Shadow is a master of ambiance. It is a colour that calls to mind a ‘past’, yet it can also make a contemporary, colour-confident statement,” said Ellen O’Neill, Creative Director. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”|
Taking the top spot as the PPG Paints brand colour of the year is a soft, muted purple with grey-blue undertones called Violet Verbena. Pairing well with timeless grey, brown, green and deep blue, it is a versatile colour that blurs the boundaries of young and old or male and female, and it works well in any room, according to Valerie Jager, Associate Marketing Manager for the PPG Paints brand. “The 2017 colour palette is made up of classic shades with a contemporary spin,” Jager said, explaining that next year’s earth tones are more vibrant and steeped in pigment than the natural hues of the past. “Rooted in tradition, the colours are warm and toasty, emitting an air of stability and balance.”
Beauti-Tone, a division of Home Hardware, is celebrating the launch of its colour of the year, You Look Mauve-lous, one of 35 colours in the Simon Chang Model Home Trend Colour Collection. “These 35 colours are the hues that bring balance and harmony into our homes.” “I love that our colour-of-the-year, You Look Mauve-lous is both simple and complex at the same time,” says Simon Chang. “It is one of those shades you look at and think, what is that colour? While its roots lay in the mauve family, the colour is greyed down making it a timeless, highly usable backdrop for any room.
Anchoring the trend for dusty violet is the inspiration of nature for colour choices. A return to beiges, rich browns, botanical greens and clay greys round out the trends. Several colour forecasters have also cited honey yellow as a growing trend. Blues hint toward the green with pale and saturated teal rising in popularity.
|Sherwin-Williams have chosen Poised Taupe as their colour of the year. This timeless neutral is modern, classic and a beautiful balance of warm and cool. According to Sherwin Williams, the 2016 industry shows revealed a surprising transition from grey to taupe. Both contract and consumer colours and products have been focused on grey as the key neutral — although grey is still important, we have seen a significant shift in materials and finish color to warmer expressions of neutral.|
“Matteness” is another important part of the colour forecast as this enhances the softness of the saturated colours. Blues and purples are warm and colour temperatures offer hints of red, orange and yellow. Metallics, especially bronze, copper and brass will continue to be an important part of interior design and mixed metals is on the rise. Matte paint colours offer a distinct contrast to the metal trend and help with a holistic colour palette. Digital technology has a fringe influence on colour and popular in niche markets: colours that appear shifted or changed when you observe them from different angles.
2017 COLOUR OF THE YEAR
PPG: Violet Verbena (PPG1169-5)
Benjamin Moore: Shadow (2117-30)
Beauti-Tone: You Look Mauve-lous
Sherwin Williams: Poised Taupe (SW 6039)
Dulux: Starry Sky (70BB21/147-A1518)
CIL: Antique Violet (50BB 46/091 | V37)
Sico: Mozart (6172-52)
|SAMANTHA SANNELLA, BFA ID, M ARCH, is a designer, educator and principal at Urban Retreat Homes and an internationally renowned expert in the field of design and architecture. She is a columnist for RENO&DECOR magazine and editor of the Ontario Design Trade Sourcebook.|