Bed-in-a-box – one size does not fit all

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Bed-in-a-box – one size does not fit all

Shopping for a car can elicit a great deal of angst. There are so many choices, and we want the best price, an awesome warranty, the perfect colour (of course), as well as state-of-the-art safety features and an impressive stereo for in-car karaoke. Today, shopping for a mattress can provoke similar anxiety. On average, we spend one third of our day sleeping – so by the age of 75, that’s 25 years of sleeping, or 9,125 days. It’s doubtful that we give as much thought to a mattress purchase, as we do to a vehicle.

The players

The first ads for Casper started popping up on billboards a few years ago. While they were very good at creating brand awareness, it took awhile to figure out what they were selling. Was it a memory foam mattress topper? How could a substantial mattress be in a box? Shortly after, came Endy – the all-Canadian alternative. In 2009, Novosbed Inc. launched Logan & Cove. Once you start searching, there’s a great deal of competition.


Making it easy

Buying a mattress was referred to as a dull shopping experience, and Casper wanted to modernize it with simplicity and transparency. They rolled out their mattresses here, shortly after launching them in the U.S. in 2014, according to Nicole Tapscott, Vice President and General Manager of Casper Canada.

Co-founders of Endy, Mike Gettis and Rajen Ruparell, set out to create a sleep company by Canadians, for Canadians – one that would offer comfort, quality and convenience.

Logan & Cove

Cradling considerations

Both Endy and Casper promote an open-cell foam, which they claim is temperature neutral and reduces motion transfer. Below the open cell layer of foam, Endy has two additional layers of foam of varying densities. Casper claims to include a support foam framework that contours to each area of the body for pressure-relieving support.

What’s true about both of these options, is that the top layer of foam does cradle the body and helps to reduce pressure on sensitive areas. However, depending upon your age and weight, getting out of that cocooned position isn’t so easy, nor is the mattress firm enough to support you when rolling over or attempting to get up. The profile of these mattresses is generally thinner, ranging between eight and 12 inches in depth. Measure the height of your frame, as well as the foundation and the mattress that you choose, to determine if you can sit on the side of the bed, and get in and out easily.

Endy and Capser come in a box about the size of a hockey bag, and it’s quite fascinating to watch it grow after the shrink wrap has been removed. Unlike Casper and Endy, the Logan & Cove brand is a spring and memory foam hybrid. They have added a heat dissipating gel memory foam, as well as silk and eucalyptus-derived fibres, to help with natural temperature regulation. Not many hybrids are delivered in a box, so this one is larger and the full length of the product. Plus, the depth of this mattress is 14 inches.


Trial and error

While all name-brand mattresses come with a warranty, it’s difficult to determine what you might like, even if shopping in a bricks and mortar store. You may lie down on half a dozen for a few minutes, and then decide on the one that you’ll be lying on for the next 10 to 15 years. All these bed-in-a-box products come with a 90- to 120-day trial period. “We know that it can take some time to adjust to a new mattress,” says Sarah Feldman, Director of PR and Communications for Endy. “So, we give customers 100 nights to have it in their sleep environment.”

If you don’t like the mattress after the trial period, all companies say that they recycle or donate them to local charities.

Expanding choices

The split (two-piece) box spring/foundation, used for a king-size bed, often creates a hump in the middle, and this gets worse as the mattress ages. Endy does not offer support frames at this time, but Casper offers an engineered, solid wood foundation, with perfectly spaced slats, that provides optimal support and eliminates this problem.

Novosbed carries other bed-in-a-box products, but found that their Logan & Cove brand appealed to a more-mature market because of its hybrid construction. However, their first release proved to be too firm for some, so they recently added a medium/plush alternative. Casper now offers three options, and both Casper and Endy are adding to their bedding line-up with pillows and linen.

“As we age, it’s important to consider a mattress with strong support that has the right amount of pressure point relief around your hips and shoulders,” says Kleyne. “This will ensure proper spinal alignment, which is imperative for a continued, rejuvenating, sleep.”


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