Working Too Hard?!?
You must be. With fewer than anticipated entries for our Work Hard, Play Hard contest, we’ve decided to extend the deadline to July 3, 2017.
So tell us what you like to do with your downtime and you could win some great prizes from DeWalt, Milwaukee, Dricore, and more.
Send your stories to Managing Editor Allan Britnell: firstname.lastname@example.org
The Canadian Home Builders’ Association is holding it’s annual conference in Victoria, B.C. this year from March 21 to March 23.
Meanwhile, many small business owners in Ontario started off the year by giving employees a raise to the new provincial minimum wage of $14 an hour (which goes up to $15 on January 1, 2019).
This provincial stat holiday goes by a few names...
Our next Renovators' Roundtable will take place Wednesday, October 10 through to October 12, 2018.
Up until January 1, 2018, most of the city's portfolio was managed by four distinct groups consisting of: Build Toronto, Toronto Port Lands Corporation, Toronto Parking Authority and Toronto City Real Estate.
DeWalt’s new 20V Max Cordless Concrete Nailer uses a gas-free, flywheel-based mechanism, so it’s quieter, with less recoil than many other cordless nailers.
The beginning of this year should prove to be a slower sales cycle because of the government’s desire to slow the pace of sales.
A professional can help you set your project apart from all the others.
What is dead is not tracking the return on investment on your media spend.
Fusion Stone is an easy and budget-friendly way to beautifully upgrade your home, inside and out. A patented Shouldice innovation, Fusion Stone is a thin stone veneer that is easily installed with the included stainless steel clips & screws. You just screw it to the wall and it’s “Hooked for Life”.
More than a kitchen and bath luxury showroom, The Water Closet offers unparalleled service, selection and solutions for all your plumbing and heating needs. Our goal is to be your full-service showroom while “Enhancing the Flow of Life”.
All-electric fireplace showroom and design centre with the largest selection in Toronto and York Region. Combining specialized expertise with over 20 years' interior design experience. On-wall, in-wall, fireboxes, retrofit inserts, mantels, custom cabinetry, stone and brick veneers. Residential and commercial. Trade and volume inquiries always welcome.
By Lianne McOuat
McOuat PartnershipNearly every day I have to make the case to a client on why to run print. If I had a dollar for every time I’ve heard “print is dead,” I would be rich.The fact is print is not dead. Every day print lands on the doorsteps of millions of people who appreciate journalism and want a deeper perspective on local, national and global events beyond the headlines.We advocate a layered approach to awareness building. This includes outdoor advertising on transit shelters and billboards, YouTube, direct mail, search engine marketing, public relations, banner ads on news websites, retargeting your web site visitors, geofenced digital ads to target competitors, social media promotion and a mix of targeted magazines and newspapers. The allocation may have shifted but print still has an important place in your overall media buy.Here are some reasons why print should be part of your media mix:
- You can stand out. There are fewer ads. That means you have more opportunity to be impactful.
- Print ads trigger a higher level of engagement. It takes effort to boot up your computer, or search your phone and visit the URL. It’s a distracting environment.
- Print ads are tangible. They can be saved and stuck on your fridge door or in your briefcase.
- Digital ads have reached a saturation point. It can be irritating when banner ads follow you for weeks. They can actually give a negative brand impression if you don’t set retargeting limits.
- The people flipping through the homes section of the newspaper or a homes/condo magazine are people looking for a new home. How targeted is that?
- There are strong branding benefits to targeted print ads. With a consistent aesthetic and appropriate frequency in specific media, you can create a powerful impression of your company in a way a small digital ad just cannot do.
Yes, digital advertising can be more cost effective and targeted. Yes, it is convenient and quick. There’s no doubt that digital advertising should form a strong and healthy part of your campaign.But with print, the experience outweighs the delivery method. Print readers are focused, and they see your ad while they’re relaxed … in a coffee shop, or on their couch on a Saturday morning. It’s non-intrusive and credible.I will tell you what is dead. Throwing media dollars against a wall to see what sticks, crossing your fingers and hoping you generate leads without analyzing your ROI. Those days are over.We advocate a weekly Cost Per Lead Analysis
of web visitors and what percentage take action. The print drops on Tuesday and your website visits go up 30 per cent. Coincidence? I think not. Only 5 per cent of your web site visitors register? Not enough. Improve your call to action and data capture method. Which leads convert into sales? Your $5 digital lead or your $60 print lead? Dive in!Yes, there are longer lag times for measuring impact. With print’s longer shelf life and higher potential for pass-alongs beyond the initial reader, it requires patience. But its value extends far beyond simply the cost per thousand.
Lianne McOuat is the vice president, strategy at McOuat Partnership.http://www.mcouatpartnership.com/
SOPRA-CELLULOSE is a thermal and acoustic insulation used in interior and exterior walls, attics, floors and ceilings.
We've been proudly serving the community for more than 160 years. We deliver natural gas safely and reliably to two million homes and businesses across Ontario. With safety as our ongoing priority, we're committed to making communities better places to live.
DRIcore is the first and most important step towards creating a new living space as warm and comfortable as any other space in your home. DRIcore is the one-step engineered subfloor solution that is specifically designed for basements. The raised moisture barrier covers cold, damp concrete to protect, insulate and cushion your finished floors.
For over 50 years, SFA Group's goal has been to allow anyone to easily install bathroom fixtures, laundry rooms and kitchens anywhere and without any major work. As the French inventor of the famous macerating systems, today SFA is among the top companies worldwide in bathroom fixtures.
Masco Canada Ltd. is the Canadian plumbing division of MASCO Corporation and represents brands including Delta, Brizo, Hansgrohe, Axor, BrassCraft, Master Plumber, and Waltec. MASCO Canada Limited is dedicated to complete customer satisfaction and responsiveness to the unique Canadian marketplace.
Royal Building Products is a leading manufacturer and distributor of a broad range of state-of-the-art exterior building materials for the home remodeling, building and municipal construction markets.
You chose your new Chrysler because you wanted something far beyond the ordinary. It just makes sense that your ownership experience should be just as special. That's why we're committed to exceeding your expectations for as long as you have your Chrysler.
Cosentino is a global, family-owned company that produces and distributes high value innovative surfaces for the world of architecture and design, leaders in their respective segments such as Silestone® Quartz surfaces and Dekton® Ultracompact surfaces. Technologically advanced surfaces that create unique designs for the home and public spaces.
Since 1989 Men At Work has specialized in renewing and enlarging older houses in core Toronto neighbourhoods. We are experts in managing the challenges of renovating sensitive old buildings into beautiful, functional, comfortable living spaces.
For four decades, we’ve built a reputation as a leader in premium and luxury space-management, delivering truly custom products and unparalleled service.
Fisher & Paykel incorporates the world’s most innovative technologies and produce the most technically advanced, efficient and contemporary styled appliances. DCS created the first line of high end, commercial quality appliances and expanded to pioneer indoor and outdoor kitchen solutions for the at home chef. TRADE ONLY.
Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Highly functional and design forward, Caesarstone surfaces have endless application possibilities including kitchen countertops, bathroom vanities, wall paneling, furniture and more.
DelSuites offers fully furnished and serviced condominiums in 20 locations throughout the Greater Toronto Area, including Downtown, Midtown, North York, Markham, Scarborough, Mississauga, Etobicoke and Brampton.
Euro-Line Appliances has brought elite European engineered appliances to Canadian homes for over 25 years. Our brands exceed expectations and have earned awards in design, engineering, performance, and energy efficiency. All of our cooking, refrigeration, dishwashers, and laundry appliances are created to conserve our non-renewable resources.
Vangarde Cabinet Design & Factory Inc. specializes in aftermarket cabinet fronts and accessories that fit IKEA kitchens. We transform ordinary looking IKEA kitchens into extraordinary ones. Finally, there is a choice for more desirable cabinet doors and accessories for your IKEA kitchen.
X-Tile is sure to have whatever you need to express your unique individual style. We offer you an exceptional variety of wall and flooring options in ceramic, porcelain, natural stone, glass, mosaic and much more from leading suppliers around the world. Let our knowledgeable and friendly staff help you in your dream renovation or building project.
Over the past 14 years Factory Tile Depot has become #1 for everything tile and stone. With 5 locations showcasing the latest and greatest trends in the tile industry, we have built the confidence of trade and retail clients alike. We are proud to offer well thought out showrooms, extensive selections of hard to find tile-stone, on site designers, and some of the best after care support in the industry. Experience the FTD difference on your next project.
For more than 140 years, American Standard has led the way in developing innovative bathroom and kitchen products that improve daily living.
At Riobel we design, create and assemble faucets, shower systems and accessories in our Canadian facility located in St-Jérôme, a suburb of Montréal. Our modern and fashionable products are designed to fit all kitchens or bathrooms. They are easy to install, while mechanical parts are accessible from above the counter to facilitate cleaning and maintenance. Riobel: a benchmark of excellence since 1995!
Sharing Passion & Performance. With our unique expertise and sensibilities, gained from our devotion to sound and music, we are committed to creating excitement and cultural inspiration together with people around the world.
BONE Structure has designed and patented a structural steel frame and insulation system that is the best integrator to build Net-Zero Energy custom homes. Using an integrated process inspired by the aerospace industry, we design and build high-performance, sustainable homes.
Space Age Closets and Custom Cabinetry has been serving Toronto and the Greater Toronto Area for over 30 years. Our services include a wide array of custom storage solutions for every room in your home. With decades of experience designing and installing custom closets and cabinets we pledge to provide excellence in service and get the job done right the first time.
Created by fusion of exceptional design, superior quartz quality and cutting-edge technology, HansStone Quartz weaves together intriguing patterns and colours inspired by the diverse Canadian landscape.
With over 90 years of experience, BLANCO is the leading kitchen sinks and faucets manufacturer. From handcrafted in Germany Steelart® sinks and the beauty of Silgranit®, to the European design faucets, BLANCO products are celebrated worldwide for their unmatched quality and design. Blanco Silgranit® sinks are proudly manufactured in Canada TRADE ONLY.
Kolani Kitchen & Bath is a Toronto premier retail and wholesale company specializing in luxury kitchen and bathroom furniture.
Building on the reputation and experience that DOT Furniture has acquired in the past twenty years, we have recently expanded our product mix. It includes an extensive selection of indoor furniture and casual living pieces that provides sophisticated solution to any setting. That’s why we say: From porch to patio and every furnishing in between… we’ve dot you covered.