Perspectives : The Best is Yet to Come
By NextHome Staff
January 29, 2018
January 29, 2018
International Home Marketing Group celebrates a singular vision resulting in 25 years of success
BY GALE BEEBYFraser Wilson, vice president at International Home Marketing Group (IHMG), has a passion for the business. Co-founded in 1992 by his late father, Michael, Fraser joined the company after several years building a company abroad after studying for a business degree from Dalhousie University.By the time Fraser joined the company, the senior Wilson had already assembled a strong and skilled executive team, which now includes president Elliott Taube, Vanessa Bellemare, vice president of sales and marketing, and Lisa Chester, vice president of sales.Fraser has brought a wealth of experience, perspective and insight to IHMG, which has helped it adapt to an ever-changing marketplace. The company’s approach to sales and marketing goes beyond the conventional and it is able to bring greater success to their clients as a result.The IHMG team looks for white space “outside the box.” For example, when Pier 27 was launched at the foot of Yonge Street, IHMG had sailboats cruise around the harbour with the Pier 27 logo on them. IHMG was also instrumental in bringing Chef Nobu Matsuhisa — and Robert De Niro — to Toronto, which in turn created an unprecedented excitement and demand for the Nobu Residences by the Madison Group. It might be noted that the launch broke the Internet that day. The company was also behind the global architectural design competition that lead to the creation of the Absolute Towers in Mississauga, often referred to the Marilyn Monroe buildings.“Combine this with all that IHMG has to offer,” Wilson says, “and at the end of every development, homebuyers and developers will say to our team, ‘It was a pleasure working with you and we look forward to the next one.’ ”In each issue of Condo Life’s sister publication, HOMES Magazine, Fraser and other members of the executive team will share their knowledge of the industry in a new column, “Perspectives.”
FRASER WILSON - is vice president of International Home Marketing Group. IHMG.ca BY FRASER WILSONInternational Home Marketing Group was founded in 1992 to service a void in the market, but IHMG didn’t “start” there. Prior to this, cofounder Michael Wilson — my father — was considered a pioneer in the industry. It’s hard to believe that condos didn’t exist in Toronto, but it wasn’t until the 1970s that they came to be. It was then that Michael helped bring the very first condo to market (with Campeau Corp. and Bramelea) and the way the industry markets condos and lowrise homes was created.Unfortunately, the late 1980s brought a significantly more challenging market and many of the city’s largest developers were unable to weather the storm. However, with the bad comes the good and, like many success stories, IHMG began as an opportunity carved out in a downturn. The crash resulted in several small development offshoots and they either did not have the experience nor the size or interest to carry an internal sales and marketing department. IHMG was born.Since then, IHMG has grown and continues to work with the best developers in the country. An integral component to any development team — from the point of land inquiry and acquisition through to closing — IHMG has helped its clients improve their bottom lines. We do this by adhering to the principals that the late Michael Wilson’s reputation was founded on — a superior experience for our builder clients and homebuyers and knowledge combined with energy and enthusiasm for every facet of service.