Para Paints announces partnership with Scott McGillivray
Para Paints, an integral part of the Canadian decorating landscape for over a century, announces its exclusive partnership with award-winning HGTV Canada host, celebrity contractor and real estate expert, Scott McGillivray.
“For years, we’ve been using PARA paint on Income Property, and I also use it in my own home because I love the colour options and it provides great coverage for an excellent finish,” said McGillivray. “As a contractor, I’m able to get the job done right the first time around with Para Paints, which obviously provides huge value, and it’s one of the reasons why I’m really happy to be involved in a partnership with Para.”
This year, McGillivray will be joining Para Paints at the Interior Design Show in Toronto, which takes place at the Metro Toronto Convention Centre from January 19 to the 22, 2017. On January 22, McGillivray will be chatting with Beth Hitchcock and Joel Bray. Their discussion will focus on design tips and tricks to help guests understand how they can get the decor looks they love from Scott’s shows. Afterward, Scott will be available for a meet-and-greet at the Para booth.
“We are so excited to be partnering with Scott. He brings quality to any project he touches and makes sure the job is done right the first time with beautiful upscale results that parallels what our brand delivers,” said Garry Belfall, brand manager at Para Paints. “This is a big year for Para. We are launching a new Para website, we will be rebranding our product lines and we are rolling out a new colour system later in the year, so this partnership could not have happened at a better time.”
The new Color Journeys program by Para is the solution to a search for exceptional colour combinations and inspired palettes. This collection of over 1,100 colours has been expertly curated to feature refined hues that can easily help you complete every project. It features 24 palettes grouped into four collections— Color Directions, Six to Mix, Color Chronicles and Contractor Solutions – each created to honour a different purpose, time, period and style. For a sneak preview of the new Color Journeys colour program visit PARA’s booth at IDS (#1434), and for more information on Scott McGillivray partnership visit the newly redesigned Para.com.
PARA is the trusted Canadian paint brand that provides top quality products and has offered colour trend and colour coordination advice to consumers, contractors and designer and decorators for over 100 years. PARA’s Color Journeys system is expected to be available at Para independent dealers during 2017.
One part savvy real estate investor, one part skilled celebrity contractor, and one part accomplished entrepreneur, McGillivray is a triple threat. Best known as the host and executive producer of the award-winning HGTV series, Income Property, Scott has taken home renovation television to the next level, helping cash-strapped homeowners choose their perfect investment property and renovate it to generate maximum rental income. Over 11 seasons, Income Property celebrated 150+ episodes airing on HGTV and DIY Network, as well as other networks across more than 30 countries. This fall, McGillivray broke HGTV Canada ratings records with the launch of his smash-hit new series, Moving the McGillivrays, which followed his family over 10 episodes as they moved into their new home.