Colour is light, travelling to us in waves. When light strikes any object, the object will absorb only the wavelengths that exactly match its own atomic structure and reflect the rest — which is what we see. As such, colour is inescapable.
Science has always recognized the link between colour and human behaviour and there are numerous studies that detail the subject, but many are inconclusive. It is important to understand that there is a great difference between colour psychology and colour symbolism. As well, cultural differences can effect how people determine their reactions to colour.
There are positive and negative associations with all colours. The slightest changes in tone and hue can greatly determine how colour is perceived. For example, gray can be neutral and calming, but also depressing. White can represent purity and cleanliness, but also sterility and coldness. Red can be seen as aggressive, but warm.
For 2018, colour trends from premier paint companies are inspired by nature, modernism and metallic sheens.
Beauti-Tone has chosen Green Peace as their colour of the year. A colour strongly rooted in nature, Green Peace is an interesting blend of an earthy camouflage green and a soft botanical green.
“As humans, we crave nature. It is there that we slow down, feel connection — become stronger,” said Bev Bell, creative director, Beauti-Tone Paint and Home Products Division, Home Hardware Stores Limited. “Since we can’t always get outside, the solution is to bring aspects of nature into our home to improve our well-being, productivity and creativity.”
PPG unveiled Black Flame as their 2018 choice.
“It acts like a black curtain, allowing your other decor elements to take centre stage,” said Dee Schlotter, PPG senior colour marketing manager. “It’s a fantastic blend of black and indigo, two classic hues. Black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness. The blend of two colours makes it incredibly versatile — use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally-lit staircase, on cabinets, interior and exterior doors and in many more places. The versatile hue can also provide strength and a modern luxe vibe to spaces with a lot of whites, blush pinks and soft pastels.”
According to the colour experts at Pantone, intense colours are back and there are eight palettes that will inspire 2018.
VERDURE: Vegetal colours like celery are combined with berry-infused purples and eggshell blue, symbolic of health, in this palette.
PLAYFUL: Think Minions. Bright yellow, lime popsicle and all other things fun come together for this colour scheme. “People need to stop and smile,” said Pantone Colour Institute executive director Leatrice Eiseman.
DISCRETION: Playful’s alter ego. Subtle hues such as elderberry and hawthorne rose offer a new sense of strength. “Pink has developed more power than ever before,” Eiseman said.
FAR-FETCHED: With warm, earthy hues such as corn silk yellow blending with rosy tones, this palette embraces many different cultures.
INTRICACY: A palette of neutral metallics (the new neutrals) with accents of dramatic holly berry red and yellow sulfur.
INTENSITY: This is an eclectic mix of colours that evokes a sense of strength, power and sophistication, all balanced with black and gold.
TECH-NIQUE: Bright turquoise, pink and purple colours anchored with brilliant white and frosted almond are a nod to technology.
Benjamin Moore declared its Colour of the Year 2018 as Caliente, a vibrant, charismatic shade of red.
“Strong, radiant and full of energy, Caliente is total confidence. It is pleasing, passionate and makes people feel special, like ‘red carpet treatment,’ said Ellen O’Neill, Benjamin Moore director of strategic design intelligence. “Whether used as one note or on four walls, the spirited personality of red turns heads, signalling surprise and adventure. The eye can’t help but follow its bold strokes.”
Sherwin Williams has focused on a relaxing shade of teal for their colour of the year. Oceanside is inspired by travel and the blue-green hue will add an air of mystery and elegance to any space.
“People today have a growing sense of adventure, and it is making its way into even the coziest corners of our homes. We are craving things that remind us of bright folklore, like mermaids and expeditions across continents,” said Sue Wadden, director of colour marketing. “Oceanside is the colour of wanderlust right in our own homes.”
For the past few years, whites and neutrals have ruled the world of paint colour. Behr isn’t one to follow the lead, which is why they named In the Moment as its first-ever Colour of the Year. In it, spruce blue, soft gray and lush green coalesce to evoke a sense of sanctuary and relaxation.
“In The Moment speaks to our society’s desire to disconnect and be present,” said Erika Woelfel, vice president of colour and creative services at Behr. “It crosses multiple design styles — global, coastal, modern — and pairs well with other subdued colours to create harmony for interiors or exteriors.”
SAMANTHA SANNELLA, BFA ID, M ARCH, is a designer, educator and principal at Urban Retreat Homes.
She is an expert in the field of design and construction and is a columnist for RENO & DECOR and editor of the Ontario Design Trade Sourcebook.
Southport Outdoor Living is a Canadian retailer of quality-crafted outdoor furniture catering to the residential, trade and commercial markets. Southport has been dedicated to the outdoor furniture industry for many years and is a trusted source of customized luxury outdoor furniture, shade, grills, heating and decor.
The St. Pierre home fashion collection offers a diverse collection of the finest linens and fabrics from around the world. Our goal is to continuously bring you the best in new design patterns, quality and value.
Furniture Toronto hosts the largest online modern & contemporary furniture collection in Canada. Hundreds of dining rooms, living room and bedrooms available in our showroom. Open 7 days a week. Trade Discounts. Free delivery in the Greater Toronto Area.
Since 1883, Benjamin Moore has been producing the highest quality paints and finishes in the industry. A superior paint experience with every product. Incomparable colour, flawless coverage, and lasting durability.
Celebrating 23 years of Upholstery. Custom upholstery, re-upholstery and recovery of residential and commercial furniture. Re-styling, refinishing, new furniture, headboards, upholstered beds, slipcovers. Over 39 years experience. TRADE ONLY.
Alendel Fabrics has been a premier source for quality fabrics, linings and drapery hardware since 1981. Our growing product lines are internationally sourced and are recognized for being on trend, competitively priced and in stock. We service the residential, manufacturing, contract and hospitality markets across Canada.
At Prestige Granite Design we strive to offer our clients full service from the beginning to the end of their project. To our clients we are a one stop shop. We Supply, Measure, Fabricate, order and Install the finished product. We are a hands on company that is determined to provide the best possible service to all our clients.
Importers, wholesalers to the design trade including hospitality, healthcare, commercial and residential wallcoverings, fabrics, upholstery, drapery, trimmings, and drapery hardware. Custom capabilities for wallcovering, fabrics and hardware. Faux furs and leather also available.
Inventor of the air jet bath and industry leader for 40 years, BainUltra® thrives on manufacturing high quality products and offering exceptional customer service. Innovation is at the heart of BainUltra’s therapeutic concepts and product design. It’s mission - to transform the bathroom from the ordinary to the inspired.
The GTA’s finest custom closets. door products, and glass partitions manufactured in our Mississauga factory for the entire Toronto market. Environmentally friendly products include closets Murphy wall beds, home office cabinets, glass door and wood and glass partitions for homes, offices, condos, and lofts. Includes interior sliding doors and closet doors graphic glass doors.
Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident colour selections and expert personalized service that’s focused on unique project needs. Sherwin-Williams products can only be found at its more than 4,000 neighbourhood stores across North America.
ARD Outdoor is a retail & trade furniture division of the family owned and operated wholesaler Cana-Foam Products, manufacturing in Toronto since 1964. ARD Outdoor provides design professionals a source for quality outdoor furniture featuring innovative design and unique materials.
Experience the craftsmanship and performance of Monogram Appliances at our 4,000 sq. ft. Design Centre with interactive culinary studio. Located at the corner of Castlefield and Ronald in Toronto’s Design District, this building is a resource centre for designers, trade and consumers alike.
SOFA: Source of Furniture + Accessories is your one-stop Trade resource of residential & hospitality furniture, accessories, bedding, window & wallcoverings, fabric, appliances & more all under one roof. Discover the latest products from Canadian and International manufacturers in over 40 permanent showrooms.
With over 45 years of experience, Trutone Electronics Inc. creates custom tailored home entertainment and automation solutions to suit your unique design vision. Our retail showroom is perfectly suited to client demonstrations. We carry a full selection of mainstream and premium home electronics brands.
Allan Rug Co. has been serving the GTA builders, designers, architects and the public for over 50 years. Supplying a full range of commercial and residential carpeting in a wide range of colours and styles from leading manufacturers.
Ciot is Canada’s leading importer, distributor and retailer of specialties including granite, quartz, onyx, mosaic, limestone, slate, marble and porcelain tiles, imported plumbing products as well as maintenance products. Ciot Studio offers made-to-measure mosaics that are suitable for all your residential and commercial projects.
Atlantis Bath Centre is committed to providing clients with exceptional service and quality plumbing products that reflect their personality and lifestyle. Channeling the latest design trends and the desires of the client, Atlantis is the one-stop-shop for every kitchen and bathroom project. Visit one of our locations and experience the Atlantis difference.
Custom drapery, drapery hardware, blinds, shutters, specialty shades (including motorization and home automation), bedspreads, headboards, quilting, upholstery, fabric library, and a complete in-house drapery workroom. We also offer custom programs for builders, designers & decorators.