by Samantha Sannella
Colour is light, travelling to us in waves. When light strikes any object, the object will absorb only the wavelengths that exactly match its own atomic structure and reflect the rest — which is what we see. As such, colour is inescapable.
Science has always recognized the link between colour and human behaviour and there are numerous studies that detail the subject, but many are inconclusive. It is important to understand that there is a great difference between colour psychology and colour symbolism. As well, cultural differences can effect how people determine their reactions to colour.
There are positive and negative associations with all colours. The slightest changes in tone and hue can greatly determine how colour is perceived. For example, gray can be neutral and calming, but also depressing. White can represent purity and cleanliness, but also sterility and coldness. Red can be seen as aggressive, but warm.
For 2018, colour trends from premier paint companies are inspired by nature, modernism and metallic sheens.
For the past few years, whites and neutrals have ruled the world of paint colour. Behr isn’t one to follow the lead, which is why they named In the Moment as its first-ever Colour of the Year. In it, spruce blue, soft gray and lush green coalesce to evoke a sense of sanctuary and relaxation.
“ In The Moment speaks to our society’s desire to disconnect and be present,” said Erika Woelfel, vice president of colour and creative services at Behr. “It crosses multiple design styles — global, coastal, modern — and pairs well with other subdued colours to create harmony for interiors or exteriors.”